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Outlook of Global Connected Car Market 

  • March 2016
  • -
  • Frost & Sullivan
  • -
  • 72 pages

2016 Outlook of Global Connected Car Market : Year of Consolidation of OEM Strategies and Focus on New Intelligent Mobility Revenue Streams in North America


This outlook offers a 360-degree perspective of the global connected car market. It includes key market and technology trends, regional analyses, market forecasts (2016–2021), conclusions, and key recommendations. The research is split across domains like infotainment, connectivity, telematics, navigation, and aftermarket analysis. OEM solution benchmarking for infotainment systems, HMI solutions, and app-based models is included along with insights on suppliers’ current and future market positioning. Overall, the study includes multiple exhibits offering in-depth analysis of select OEMs, Tier I suppliers, and other value chain disruptors. Highlights from 2015, predictions for 2016, and a look at business model evolution are presented.

2015 Key Highlights

Cybersecurity remained a very important area in 2015 wherein new vendors and new acquisitions emerged. Over US OEMs are now including a basic to mid version of a connected service free with their vehicles.

360 Cybersecurity—Focus on In-vehicle and Back-end Security

The market witnessed the first cyber recall at FCA with over million cars impacted. The SPY Car Study Act proposed by US Congress is under debate. The concept of distributed end-to-end security is still non-existent in the market, and OEMs are engaging with vendors for testing specific application areas like OTA/V2X.

OEM Push towards Prognostics and Harnessing Vehicle Data

The much hyped GM OnStar LTE prognostics feature was delayed while the market witnessed traditional Tier I suppliers like Continental partnering with IBM to offer a cloud-based service suite with prognostics included. Most other OEMs are still offering basic vehicle health and diagnostics services. Major push on prognostics will emerge from the DIY OBDII aftermarket participants, which is no longer a niche market.

HMI beyond Speech—Utilize HMI Innovations in the Age of Vehicle Automation

Ford updated the SIRI EyesFree feature in over million vehicles while first integrations of Apple CarPlay were witnessed in 2015. Most Tier I suppliers took to conference and shows to demonstrate head-up display (HUD), digital cluster display solutions, and gesture recognition. Also, Volvo implemented a portrait mode.

Contextual Services—Utilizing Cloud and Location for Multimodal Services

Automakers like Jaguar LandRover launched a new connected navigation experience that provides some level of context-relevance. Still, the larger market is looking at machine learning and artificial intelligence for more automated driving-related technologies and lesser in the connected space. True machine learning is expected to pick up with more data analytics efforts (e.g., new MB Companion App). e machine learning is expected to pick up with more data analytics efforts (e.g., new MB Companion App).

Smartphone in Car 2.0

Apple CarPlay enabled vehicles launched; Android Auto was second choice. Select OEMs like Toyota remained nonbelievers in Apple and Google. Suppliers like Valeo and Continental ramped up efforts on NFC and BT based smart access solutions. The market also witnessed first-level wearable integration efforts by a few OEMs.

Table Of Contents

Outlook of Global Connected Car Market 
1EXECUTIVE SUMMARY

Executive Summary
1. 2015 Key Highlights
2. 2015-2016 Connected Car Senior Management Top-of-Mind Issues
3. 2016 Top 5 Predictions

2RESEARCH SCOPE

Research Scope
1. Research Scope and Objectives
2. Vehicle Segmentation
3. Research Background

3GLOBAL CONNECTED CAR OUTLOOK—2016

Global Connected Car Outlook—2016
1. Global Connected Cars Forecast 2015-2016
2. Global Connected Cars Forecast 2015-2022
3. Global Embedded Navigation Forecast 2015-2016
4. Global Telematics Subscriber Forecast 2015-2016
5. Global HMI Market Penetration 2015, 2016, and 2021
6. Global Touch Screens Forecast
7. Global Automotive Voice Recognition Forecasts
8. Global Automotive Handwriting Recognition (HWR) Forecasts
9. Global Automotive Head-up Display Forecasts

4CONNECTED CAR AND HMI—2016 MARKET AND BUSINESS MODEL TRENDS

Connected Car and HMI—2016 Market and Business Model Trends
1. Consumer Electronics Show 2016—Major Highlights
2. 2016 Regional Expectations
3. Connected Car Regional Feature Benchmarking
4. Telematics Regional Feature Benchmarking
5. Input and Output HMI Regional Feature Benchmarking
6. Connected Car—Key Avenues for Monetization
7. Telematics Services Update
8. Future Telematics Business Models
9. Aftermarket Telematics Snapshot
10. Major HMI Market Trends

5CONNECTED CAR AND HMI—2016 TECHNOLOGY TRENDS

Connected Car and HMI—2016 Technology Trends
1. 4G LTE vs. 5G
2. Smartphone Interfacing Technologies
3. Incremental Updates Based on Navigation Data Standard
4. Gamification Trend—User Engagement Models
5. Input HMI Related Trends—Displays and Touch Screens
6. Input HMI Related Trends—Voice and Handwriting Recognition
7. Key Developments in Voice Recognition
8. Output HMI Related Trends—HUD and Instrument Cluster Display
9. Output HMI Related Trends—Head-up Displays

6CONNECTED CAR AND HMI—OEM BENCHMARKING ANALYSIS

Connected Car and HMI—OEM Benchmarking Analysis
1. OEM Announcements and Updates
2. European OEMs App Integration Summary
3. North American OEM App Integration Summary
4. North American OEM Telematics Services Summary
5. European OEM Telematics Services Summary
6. Brazilian OEM Telematics Services Summary
7. Chinese OEM Telematics Services Summary
8. OEM Over-the-air Updates Rollout Benchmarking
9. European OEMs' HMI Features Comparative Analysis
10. NA OEMs' HMI Comparative Analysis
11. GM's Prognostic/In-vehicle Sales Capabilities
12. Tesla's Connected Car and HMI Strategy

7CONNECTED CAR AND HMI—SUPPLIER AND TECHNOLOGY VENDORS EXHIBITS

Connected Car and HMI—Supplier and Technology Vendors Exhibits
1. Comparative Analysis of Select Tier I Efforts in 2015 and 2016
2. Harman Updates and LIVS
3. Panasonic Automotive's Roadmap
4. Delphi's Vehicle-to-Everything (V2E)
5. Continental's Holistic HMI
6. HERE's Digital Transportation Infrastructure (DTI)
7. HERE's HD Live Maps
8. HERE's Future Value Propositions
9. Apple and Google's Focus for Connected Cars
10. Movimento's OTA Solution
11. Verizon and ATandT's Aftermarket Telematics

8CONCLUSIONS AND FUTURE OUTLOOK

Conclusions and Future Outlook
1. Key Conclusions and Future Outlook
2. Legal Disclaimer

9APPENDIX

Appendix
1. Methodology
2. Connected Car and HMI—Proposed 2016 Titles

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