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Denmark Tourism Report Q2 2016

  • March 2016
  • -
  • Business Monitor International
  • -
  • 27 pages

Includes 3 FREE quarterly updates

Denmark's tourism industry is one of the smaller overall markets in the Western Europe region. In part thisis due to limited awareness of the country's many tourism attractions, particularly those outside of thecapital Copenhagen, as well as intense competition from other European destinations. We do expect to seesteady growth in international arrivals during the forecast period between 2016 and 2020, though we notethat Denmark's reliance upon neighbouring states (such as Germany, Sweden and Norway) leave itstourism market highly vulnerable to any regional economic declines. Over the longer term, expandingtransport connections to markets further afield in North America and Asia will bolster tourism growth andcreate a more sustainable market.

Key Updates And Forecasts

- Although a member of the Schengen Zone (which allows visa holders to travel through a number ofEuropean states without applying for separate visas), in early January 2016 Denmark, along with anumber of other regional states including Sweden, introduced temporary border checks as a response tothe ongoing migrant crisis. This, along with other regulations to curb immigration, could deter somepotential visitors to the country.

- Denmark is improving international air connectivity in order to support tourism growth. CopenhagenAirport saw a 3.8% increase in passengers in 2015, up to 26.6mn, which was driven by the expansion offlights by major airlines such as Qatar Airways and Emirates as well as rapid growth from budgetairline Ryanair. Works are planned to expand capacity at the airport to 40mn passengers annually.

Table Of Contents

Denmark Tourism Report Q2 2016
BMI Industry View 5
Table: Key Forecasts (Denmark 2013-2020) 5
SWOT 7
Tourism 7
Industry Forecast 9
Table: Inbound Tourism (Denmark 2013-2020) 12
Table: Tourism Receipts (Denmark 2013-2020) 13
Table: Hotel Accommodation (Denmark 2013-2020) 16
Table: Tourist Departures and Consumption (Denmark 2013-2020) 16
Industry Risk/Reward Index 17
Tourism Risk/Reward Index 17
Table: Western Europe Tourism Risk/Reward Index 17
Rewards 18
Risks 18
Market Overview 20
Competitive Landscape 22
Domestic Hotel Groups 22
Table: Domestic Hotel Groups 22
International Hotel Groups 23
Table: International Hotel Groupa 23
Methodology 24
Industry Forecast Methodology 24
Risk/Reward Index Methodology 25
Table: Weighting Of Indicators 27

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