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Germany Consumer Electronics Report Q2 2016

  • March 2016
  • -
  • Business Monitor International
  • -
  • 47 pages

Includes 3 FREE quarterly updates

BMI View: We are anticipating a degree of calm to enter the German consumer electronics market over thecourse of our forecast period to 2020 as a result of currency stabilisation. The maturity of the market, withhigh levels of household penetration and multiple device penetration in most key markets, means volumegrowth will be subdued even as confidence returns. We are, however, considerably more bullish regardingpremium device sales in Germany over the medium term, a view supported by our analysis of householdincome trends and patterns of vendor innovation. Downside risks to this core scenario include the potentialfor a hard landing in China or a deterioration of the security situation in Europe.

Latest Updates And Industry Developments

- Computer Hardware Sales: USD23.6bn in 2016 to USD32.0bn in 2020. After weak performance in2015 we expect a gradual medium-term recovery in hardware spending, particularly in the premiummarket. However, PC volume growth rates will on the whole remain subdued as a result of the maturityof the market.

- AV And Gaming Sales: USD10.1bn in 2016 to USD11.5bn in 2020. AV demand growth will continueto underperform over the medium term, with the digital camera market on permanently lower trajectorydue to proliferation of multifunctional smartphone ownership.

- Mobile Handset Sales: USD12.1bn in 2016 to USD12.7bn in 2020. Increased saturation of thesmartphone market means the boom has passed in Germany, and growth will be substantially slower overthe medium term. There is, however, some upside through potential for expansion of the premiumsmartphone market and for wearable devices to gain mass market traction.

Table Of Contents

Germany Consumer Electronics Report Q2 2016
BMI Industry View 5
Latest Updates And Industry Developments 5
SWOT 7
Industry Forecast 9
Latest Updates 9
Structural Trends 9
Table: Consumer Electronics Overview (Germany 2014-2020) 14
Industry Risk/Reward Index 15
Table: Consumer Electronics Ratings Regional Breakdown, Q216 16
Table: Europe Risk/Rewards Index - Q2 2016 17
Market Overview 18
Computers 18
Table: PC Sales (Germany 2014-2020) 18
AV Devices 24
Table: AV Sales (Germany 2014-2020) 24
Mobile Handsets 30
Table: Mobile Communications (Germany 2014-2020) 30
Competitive Landscape 36
Retail 36
Key Vendors 37
Table: Microsoft 37
Demographic Forecast 38
Demographic Outlook 38
Table: Population Headline Indicators (Germany 1990-2025) 39
Table: Key Population Ratios (Germany 1990-2025) 39
Table: Urban/Rural Population and Life Expectancy (Germany 1990-2025) 40
Table: Population By Age Group (Germany 1990-2025) 40
Table: Population By Age Group % (Germany 1990-2025) 41
Methodology 43
Industry Forecast Methodology 43
Sector-Specific Methodology 44
Sources 44
Risk/Reward Index Methodology 45
Sector-Specific Methodology 46
Table: Consumer Electronics Risk/Reward Index Indicators 46
Table: Weighting Of Indicators 47

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