1. Market Research
  2. > Retail Market Trends
  3. > Kenya Retail Report Q2 2016

Kenya Retail Report Q2 2016

  • March 2016
  • -
  • Business Monitor International
  • -
  • 56 pages

Includes 3 FREE quarterly updates

BMI View: After last year's turbulence, 2016 is looking much better for the Kenyan economy. GDP isforecast to grow by 6.1% this year and the Kenyan shilling has remained stable since Q415. However,household income levels will register fairly unimpressive growth across the year and this will support avery modest 1.2% increase in retail spending. There will, as a result, be very little shift in householdspending habits in 2016, with essentials spending dominating and accounting for 65.6% of the total.

Key Views & Developments:

- Spending on food & non-alcoholic drinks will retain a strong grip on household budgets, amounting to36.3% of total spending in 2016.

- The number of households earning less than USD1,000 will grow to 6.3mn, outnumbering those earningUSD1,000-plus by almost 1mn.

- While we expect the shilling's firmness against the dollar to soften over the coming months, the pace ofdepreciation will be gradual in comparison with last year.

Table Of Contents

Kenya Retail Report Q2 2016
BMI Industry View 7
SWOT 9
Industry Forecast 11
Headline Retail Forecast 11
Table: Total Household Spending (Kenya 2013-2020) 12
Table: Retail Sector Spending, % Of Total (Kenya 2013-2020) 13
Table: Retail Sector Spending, % of GDP (Kenya 2013-2020) 14
Table: Headline Retail Sector Spending (Kenya 2013-2020) 15
Retail Sector Forecast 17
Food, Drink and Tobacco 19
Table: Food, Drink and Tobacco Spending (Kenya 2013-2020) 19
Clothing and Footwear 20
Table: Clothing and Footwear Spending (Kenya 2013-2020) 20
Household Goods 21
Table: Household Goods Spending (Kenya 2013-2020) 21
Personal Care 22
Table: Personal Care Spending (Kenya 2013-2020) 22
Household Numbers and Income Forecast 23
Table: Household Income Data (Kenya 2013-2020) 24
Table: Labour Market Data (Kenya 2013-2020) 26
Demographic Forecast 27
Table: Total Population (Kenya 2013-2020) 28
Table: Population: Babies (Kenya 2013-2020) 29
Table: Population: Young Children (Kenya 2013-2020) 29
Table: Population: Children (Kenya 2013-2020) 29
Table: Population: Young Teens and Older Children (Kenya 2013-2020) 30
Table: Population: Young People (Kenya 2013-2020) 30
Table: Population: Older Teenagers (Kenya 2013-2020) 30
Table: Population: 21yrs + (Kenya 2013-2020) 31
Table: Population: Young Adults (Kenya 2013-2020) 31
Table: Population: Middle Aged (Kenya 2013-2020) 31
Table: Population: Urban (Kenya 2013-2020) 32
Industry Risk/Reward Index 33
Sub-Saharan Africa Risk/Reward Index 33
Table: Sub-Saharan Africa Retail Risk/Reward Index, Q216 33
Kenya Industry Risk/Reward Index 34
Rewards 34
Risks 35
Market Overview 36
Competitive Landscape 40
Table: Clothing and Footwear 40
Table: Household Goods/Homeware/Home Improvement 40
Table: Electronics 41
Table: Department Stores 41
Table: E-commerce/Online Marketplaces 42
Table: Drug Store/Pharmacies 42
Glossary 43
Methodology 50
Industry Forecast Methodology 50
Sources 53
Risk/Reward Index Methodology 53
Table: Retail Risk/Reward Index Indicators 54
Table: Weighting Of Indicators 56

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Global Retail Sales of Clothing, Footwear, Accessories and Luxury Goods Specialists: Market Size, Growth and Forecast to 2020

Global Retail Sales of Clothing, Footwear, Accessories and Luxury Goods Specialists: Market Size, Growth and Forecast to 2020

  • $ 10995
  • Industry report
  • August 2016
  • by Verdict Retail

Summary Verdict Retail's, "Global Retail Sales of Clothing, Footwear, Accessories and Luxury Goods Specialists: Market Size, Growth and Forecast to 2020" provides detailed historic and forecast statistics ...

Global Retail Sales of Home Improvement and Gardening Supplies Retailers: Market Size, Growth and Forecast to 2020

Global Retail Sales of Home Improvement and Gardening Supplies Retailers: Market Size, Growth and Forecast to 2020

  • $ 10995
  • Industry report
  • August 2016
  • by Verdict Retail

Summary Verdict Retail's, "Global Retail Sales of Home Improvement and Gardening Supplies Retailers: Market Size, Growth and Forecast to 2020" provides detailed historic and forecast statistics on retails ...

Global Retail Sales of Duty Free Retailing: Market Size, Growth and Forecast to 2020

Global Retail Sales of Duty Free Retailing: Market Size, Growth and Forecast to 2020

  • $ 10995
  • Industry report
  • August 2016
  • by Verdict Retail

Summary Verdict Retail's, "Global Retail Sales of Duty Free Retailing: Market Size, Growth and Forecast to 2020" provides detailed historic and forecast statistics on retails sales from 2010 to 2020 taking ...


Download Unlimited Documents from Trusted Public Sources

Retail Price Trends in the US

  • December 2016
    3 pages
  • United States  

View report >

Retail Forecast Statistics

  • December 2016
    3 pages
  • Retail  

  • United States  

    China  

    United Kingdom  

View report >

Retail Markets

  • December 2016
    3 pages
  • Retail  

  • United States  

    China  

View report >

Retail Demand

2 days ago

Related Market Segments :

Retail

ref:plp2016

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.