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  5. > World Air Freshener Market - Opportunities and Forecasts, 2014 - 2020

Air freshener is designed to eliminate unpleasant odor as it emits fragrance. Air fresheners contain different ingredients such as aerosol propellants, fragrances and solvents such as 2-butoxyethanol, mineral oil and glycol ethers, which neutralize unpleasant odor. Growing importance of air care and increasing concerns over indoor air quality have generated a high demand for air fresheners worldwide. The demand is further fuelled by the rapidly increasing car sales and rise in pet ownership, worldwide. Consumers’ willingness to use premium air fresheners is also boosting the growth of the market. All these factors coupled with increasing disposable income and improving life style of consumers are driving the market growth. Air fresheners with natural fragrances are gaining popularity among the consumers. However, the lack of awareness about availability of different types of products in the market is restraining the market growth. Increasing preference for the use of natural fragrance and growing popularity of aromatherapy, offer several market opportunities to the players operating in the market.Air Freshener market is segmented on the basis of product type, application, sales channel and geography. Product type segment covers sprays/aerosols, electric air fresheners, gel, candle, and other air fresheners. The application segment includes residential, corporate offices, cars and others. On the basis of sales channel, the market is classified into retail and business-to-business channel. Based on geography, the market is segmented into North America, Europe, Asia Pacific and LAMEA.The market is expected to grow at a CAGR of 2.8% during the forecast period 2015 - 2020. Sprays/aerosol segment held the largest market share in 2014, followed by electric air fresheners. In 2014, world air freshener market was dominated by Europe; however, Asia-Pacific is expected to register fastest growth during the forecast period.The key players operating in the market, include Procter & Gamble Co., Reckitt Benckiser Inc., Henkel KGaA, Church & Dwight Co. Inc., Car-Freshener Corporation, SC Johnson & Son Inc., Kobayashi Pharmaceutical Co. Ltd., Godrej Household Products Ltd., Farcent Enterprise Co. Ltd. and Jarden Corporation. These players are concentrating on development of organic air fresheners.Key BenefitsThe study provides an in-depth analysis of the world air freshener market with current and future trends to elucidate the imminent investment pockets in the marketCurrent and future trends have been outlined to determine the overall attractiveness and to single out profitable trends to gain a stronger foothold in the marketThe report provides information regarding key drivers, restraints and opportunities with impact analysisQuantitative analysis of the current market and forecast during the period of 2015‐2020 have been provided to highlight the financial appetency of the marketPorter’s five forces model analysis of the industry illustrates the potency of the buyers and suppliers participating in the marketValue chain analysis in the report provides a clear understanding on the roles of stakeholders involved in the value chainAIR FRESHENER MARKET SEGMENT AND SCOPEThe world air freshener market is segmented on the basis of product type, application, sales channel and geography.By Product typeSprays/AerosolsElectric Air Fresheners (Plug-In)Gel Air FreshenersCandle Air FreshenersOther Fresheners (Liquid, solid, pot pourri, papers, vents, clips and crystal beads)By ApplicationResidentialCorporate officesCarsOthers (Hotels, Malls, hospitals, railways, public bathrooms, theaters, government buildings & Institutions)By Sales ChannelRetailBusiness to BusinessBy GeographyNorth AmericaEuropeAPACLAMEAKey PlayersProcter & Gamble Co.Reckitt Benckiser Inc.Henkel KGaAChurch & Dwight Co. Inc.Car-Freshener CorporationSC Johnson & Son Inc.Kobayashi Pharmaceutical Co. Ltd.Godrej Household Products Ltd.Farcent Enterprise Co. LtdJarden Corporation

Table Of Contents

World Air Freshener Market - Opportunities and Forecasts, 2014 - 2020
Table of ContentsCHAPTER 1 INTRODUCTION1.1 Report description1.2 Key benefits1.3 Key market segments1.4 Research methodology1.4.1 Secondary research1.4.2 Primary research1.4.3 Analyst tools and modelsCHAPTER 2 EXECUTIVE SUMMARY2.1 CXO perspectiveCHAPTER 3 MARKET OVERVIEW3.1 Market definition and scope3.2 Key Findings3.2.1 Top impacting factors3.2.2 Top winning strategies3.2.3 Top investment pockets3.3 Porters five force analysis3.3.1 Low product differentiation lowers the bargaining of suppliers3.3.2 Low switching cost and undifferentiated products lead to higher bargaining power of buyers3.3.3 Slow industry growth leads to high industrial rivalry3.3.4 Lack of feasible substitutes result into low threat of substitutes3.3.5 Low threats of new entrants due to the presence of strong brands3.4 Value chain analysis3.5 Market share analysis, 20143.6 Market dynamics3.6.1 Drivers3.6.2 Restraints3.6.3 OpportunitiesCHAPTER 4 WORLD AIR FRESHENER MARKET, BY PRODUCT TYPE4.1 Sprays/Aerosols4.1.1 Key market trends4.1.2 Key drivers and opportunities4.1.3 Competitive scenario4.1.4 Market size and forecast4.2 Electric air fresheners (Plug in)4.2.1 Key market trends4.2.2 Key drivers and opportunities4.2.3 Competitive scenario4.2.4 Market size and forecast4.3 Gels air freshener4.3.1 Key market trends4.3.2 Key drivers and opportunities4.3.3 Competitive scenario4.3.4 Market size and forecast4.4 Candles air fresheners4.4.1 Key market trends4.4.2 Key drivers and opportunities4.4.3 Competitive scenario4.4.4 Market size and forecast4.5 Other fresheners4.5.1 Key market trends4.5.2 Key drivers and opportunities4.5.3 Competitive scenario4.5.4 Market size and forecastCHAPTER 5 WORLD AIR FRESHENER MARKET, BY APPLICATION5.1 Residential5.1.1 Key market trends5.1.2 Key drivers and opportunities5.1.3 Competitive scenario5.1.4 Market size and forecast5.2 Corporate offices5.2.1 Key market trends5.2.2 Key drivers and opportunities5.2.3 Competitive scenario5.2.4 Market size and forecast5.3 Cars5.3.1 Key market trends5.3.2 Key drivers and opportunities5.3.3 Competitive scenario5.3.4 Market size and forecast5.4 Others5.4.1 Key market trends5.4.2 Key drivers and opportunities5.4.3 Competitive scenario5.4.4 Market size and forecastCHAPTER 6 WORLD AIR FRESHENER MARKET, BY SALES CHANNEL6.1 Retail6.1.1 Key market trends6.1.2 Key drivers and opportunities6.1.3 Competitive scenario6.1.4 Market size and forecast6.2 Business to business6.2.1 Key market trends6.2.2 Key drivers and opportunities6.2.3 Competitive scenario6.2.4 Market size and forecastCHAPTER 7 WORLD AIR FRESHENER MARKET, BY REGION7.1 North America7.1.1 Key market trends7.1.2 Key drivers and opportunities7.1.3 Competitive scenario7.1.4 Market size and forecast7.2 Europe7.2.1 Key market trends7.2.2 Key drivers and opportunities7.2.3 Competitive scenario7.2.4 Market size and forecast7.3 Asia-Pacific7.3.1 Key market trends7.3.2 Key drivers and opportunities7.3.3 Competitive scenario7.3.4 Market size and forecast7.4 LAMEA7.4.1 Key market trends7.4.2 Key drivers and opportunities7.4.3 Competitive scenario7.4.4 Market size and forecastCHAPTER 8 COMPANY PROFILE8.1 The Procter andamp; Gamble Company8.1.1 Company overview8.1.2 Business performance8.1.3 Strategy move and development8.1.4 SWOT Analysis of The Procter andamp; Gamble Company8.2 Reckitt Benckiser Group plc8.2.1 Company overview8.2.2 Business performance8.2.3 Strategy move and development8.2.4 SWOT Analysis of Reckitt Benckiser Group Plc8.3 Henkel AG andamp; Co. KGaA8.3.1 Company overview8.3.2 Business performance8.3.3 Strategy move and development8.3.4 SWOT Analysis of Henkel AG andamp; Co. KGaA8.4 Church andamp; Dwight Co. Inc.8.4.1 Company overview8.4.2 Business performance8.4.3 Strategy move and development8.4.4 SWOT Analysis of Church andamp; Dwight Co. Inc.8.5 Car-Freshener Corporation8.5.1 Company overview8.5.2 Strategy move and development8.5.3 SWOT Analysis of Car-Freshener Corporation8.6 SC Johnson andamp; Son Inc.8.6.1 Company overview8.6.2 Strategy move and development8.6.3 SWOT Analysis of SC Johnson andamp; Son Inc.8.7 Kobayashi Pharmaceutical Co. Ltd.8.7.1 Company overview8.7.2 Business performance8.7.3 Strategy move and development8.7.4 SWOT Analysis of Kobayashi Pharmaceutical Co. Ltd8.8 Godrej Consumer Products Ltd.8.8.1 Company overview8.8.2 Business performance8.8.3 Strategy move and development8.8.4 SWOT Analysis of Godrej Consumer Products Limited8.9 Farcent Enterprise Co. Ltd8.9.1 Company overview8.9.2 Strategy move and development8.9.3 SWOT Analysis of Farcent Enterprise Co. Ltd8.10 Jarden Corporation8.10.1 Company overview8.10.2 Business performance8.10.3 Strategy move and development8.10.4 SWOT Analysis of Jarden CorporationList of TablesTABLE 1 WORLD AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)TABLE 2 WORLD AIR FRESHENERS MARKET REVENUE BY PRODUCT TYPE, 2014- 2020 ($MILLION)TABLE 3 WORLD SPRAYS/AEROSOLS AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)TABLE 4 WORLD ELECTRIC AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)TABLE 5 WORLD GELS AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)TABLE 6 WORLD CANDLES AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)TABLE 7 WORLD OTHERS AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)TABLE 8 WORLD AIR FRESHENERS MARKET REVENUE BY APPLICATION, 2014- 2020 ($MILLION)TABLE 9 WORLD RESIDENTIAL AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)TABLE 10 WORLD CORPORATE OFFICES AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)TABLE 11 WORLD CAR AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014- 2020 ($MILLION)TABLE 12 WORLD OTHERS AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)TABLE 13 WORLD AIR FRESHENERS MARKET REVENUE BY SALES CHANNEL, 2014-2020 ($MILLION)TABLE 14 WORLD RETAIL AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)TABLE 15 WORLD BUSINESS TO BUSINESS AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)TABLE 16 NORTH AMERICA AIR FRESHENERS MARKET REVENUE BY PRODUCT TYPES, 2014-2020 ($MILLION)TABLE 17 EUROPE AIR FRESHENERS MARKET REVENUE BY PRODUCT TYPES, 2014- 2020 ($MILLION)TABLE 18 ASIA-PACIFIC AIR FRESHENERS MARKET REVENUE BY PRODUCT TYPES, 2014-2020 ($MILLION)TABLE 19 LAMEA AIR FRESHENERS MARKET REVENUE BY PRODUCT TYPES, 2014- 2020 ($MILLION)TABLE 20 SNAPSHOT OF THE PROCTER andamp; GAMBLE COMPANYTABLE 21 SNAPSHOT OF RECKITT BENCKISER GROUP PLCTABLE 22 SNAPSHOT OF GODREJ CONSUMER PRODUCTS LTDTABLE 23 SNAPSHOT OF FARCENT ENTERPRISE CO. LTDList of FiguresFIG. 1. TOP IMPACTING FACTORSFIG. 2. TOP WINNING STRATEGIESFIG. 3. TOP INVESTMENT POCKETSFIG. 4. PORTERS FIVE FORCES ANALYSISFIG. 5. MARKET SHARE ANALYSIS, 2014 (%)FIG. 6. URBAN MSW GENERATION BY REGION 2014-2025 (TONNES PER DAY)FIG. 7. AEROSOL AIR FRESHENER PRODUCTION IN SELECTED EUROPEAN COUNTRIES 2014, IN and#39;000 OF UNITSFIG. 8. GLOBAL FIRST 2000 COMPANIES, 2014FIG. 9. CAR SALES IN SELECTED COUNTRIES, (2014-2015)FIG. 10. GLOBAL NUMBER OF HOSPITALS BY REGION WISE, 2015FIG. 11. GENERATION OF WASTE IN THE U.S., 2010-2012 (IN MILLIONS OF TONS)FIG. 12. GROSS NATIONAL DISPOSABLE INCOME PER CAPITA IN SELECTED EUROPEAN COUNTRIES, IN US$ (2008-2013)FIG. 13. HOUSEHOLDS OWNING ONE OR MORE CATS AND DOGS IN SELECTED EUROPEAN COUNTRIES, 2014 (%)FIG. 14. CAR SALES BY SELECTED EUROPEAN COUNTRY, 2014FIG. 15. URBAN POPULATION IN SELECTED ASIAN COUNTRIES, IN PERCENTAGE, 2011-2014 (%)FIG. 16. CAR SALES IN INDIA, 2005-2013FIG. 17. MUNICIPAL SOLID WASTE GENERATION IN METRO CITIES / STATE CAPITALS IN INDIA, 1999-2011 (IN TONNES)FIG. 18. REVENUE GENERATED BY THE PROCTER andamp; GAMBLE COMPANY, 2012-2014($MILLION)FIG. 19. REVENUE GENERATED BY THE PROCTER andamp; GAMBLE COMPANY BY BUSINESS SEGMENT (%), 2014FIG. 20. REVENUE GENERATED BY THE PROCTER andamp; GAMBLE COMPANY BY GEOGRAPHY (%), 2014FIG. 21. REVENUE GENERATED BY THE PROCTER andamp; GAMBLE COMPANY BY MARKET MATURITY (%), 2014FIG. 22. SWOT ANALYSIS OF THE PROCTER andamp; GAMBLE COMPANYFIG. 23. REVENUE GENERATED BY RECKITT BENCKISER GROUP PLC, 2012-2014($MILLION)FIG. 24. REVENUE GENERATED BY RECKITT BENCKISER GROUP PLC BY BUSINESS SEGMENT (%), 2014FIG. 25. REVENUE GENERATED BY RECKITT BENCKISER GROUP PLC BY GEOGRAPHY (%), 2014FIG. 26. SWOT ANALYSIS OF RECKITT BENCKISER GROUP PLCFIG. 27. REVENUE GENERATED BY THE HENKEL AG andamp; CO. KGAA, 2012-2014 ($MILLION)FIG. 28. REVENUE GENERATED BY HENKEL AG andamp; CO. KGAA., BY BUSINESS SEGMENT (%), 2014FIG. 29. REVENUE GENERATED BY HENKEL AG andamp; CO. KGAA., BY REGION (%), 2014FIG. 30. SWOT ANALYSIS OF HENKEL AG andamp; CO. KGAAFIG. 31. REVENUE GENERATED BY THE CHURCH andamp; DWIGHT CO. INC., 2012-2014 ($MILLION)FIG. 32. REVENUE GENERATED BY CHURCH andamp; DWIGHT CO. INC., BY BUSINESS 33. SEGMENT (%), 2014FIG. 33. REVENUE GENERATED BY CHURCH andamp; DWIGHT CO. INC., BY REGION (%), 2014FIG. 34. SWOT ANALYSIS OF CHURCH andamp; DWIGHT CO. INC.FIG. 35. SWOT ANALYSIS OF SC JOHNSON andamp; SON INC.FIG. 36. SNAPSHOT OF SC JOHNSON andamp; SON INC.FIG. 37. SWOT ANALYSIS OF SC JOHNSON andamp; SON INC.FIG. 38. SNAPSHOT OF KOBAYASHI PHARMACEUTICAL CO. LTDFIG. 39. REVENUE GENERATED BY KOBAYASHI PHARMACEUTICAL CO. LTD, 2013-2015 ($MILLION)FIG. 40. REVENUE GENERATED BY KOBAYASHI PHARMACEUTICAL CO. LTD., BY BUSINESS SEGMENT (%), 2015FIG. 41. REVENUE GENERATED BY KOBAYASHI PHARMACEUTICAL CO. LTD., BY REGION (%), 2015FIG. 42. SWOT ANALYSIS OF KOBAYASHI PHARMACEUTICAL CO. LTDFIG. 43. REVENUE GENERATED BY GODREJ CONSUMER PRODUCTS LTD. LTD, 2014-2015 ($MILLION)FIG. 44. SWOT ANALYSIS OF GODREJ CONSUMER PRODUCTS LIMITEDFIG. 45. SWOT ANALYSIS OF FARCENT ENTERPRISE CO. LTDFIG. 46. SNAPSHOT OF JARDEN CORPORATIONFIG. 47. REVENUE GENERATED BY JARDEN CORPORATION. LTD, 2012-2014 , ($MILLION)FIG. 48. SWOT ANALYSIS OF JARDEN CORPORATION

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