1. Market Research
  2. > Home and Office Goods
  3. > Home Goods
  4. > Household Products Market Trends
  5. > World Air Freshener Market - Opportunities and Forecasts, 2014 - 2020

World Air Freshener Market - Opportunities and Forecasts, 2014 - 2020

  • February 2016
  • -
  • Allied Market Research

Summary

Table of Contents

Air freshener is designed to eliminate unpleasant odor as it emits fragrance. Air fresheners contain different ingredients such as aerosol propellants, fragrances and solvents such as 2-butoxyethanol, mineral oil and glycol ethers, which neutralize unpleasant odor. Growing importance of air care and increasing concerns over indoor air quality have generated a high demand for air fresheners worldwide. The demand is further fuelled by the rapidly increasing car sales and rise in pet ownership, worldwide. Consumers’ willingness to use premium air fresheners is also boosting the growth of the market. All these factors coupled with increasing disposable income and improving life style of consumers are driving the market growth. Air fresheners with natural fragrances are gaining popularity among the consumers. However, the lack of awareness about availability of different types of products in the market is restraining the market growth. Increasing preference for the use of natural fragrance and growing popularity of aromatherapy, offer several market opportunities to the players operating in the market.Air Freshener market is segmented on the basis of product type, application, sales channel and geography. Product type segment covers sprays/aerosols, electric air fresheners, gel, candle, and other air fresheners. The application segment includes residential, corporate offices, cars and others. On the basis of sales channel, the market is classified into retail and business-to-business channel. Based on geography, the market is segmented into North America, Europe, Asia Pacific and LAMEA.The market is expected to grow at a CAGR of 2.8% during the forecast period 2015 - 2020. Sprays/aerosol segment held the largest market share in 2014, followed by electric air fresheners. In 2014, world air freshener market was dominated by Europe; however, Asia-Pacific is expected to register fastest growth during the forecast period.The key players operating in the market, include Procter & Gamble Co., Reckitt Benckiser Inc., Henkel KGaA, Church & Dwight Co. Inc., Car-Freshener Corporation, SC Johnson & Son Inc., Kobayashi Pharmaceutical Co. Ltd., Godrej Household Products Ltd., Farcent Enterprise Co. Ltd. and Jarden Corporation. These players are concentrating on development of organic air fresheners.Key BenefitsThe study provides an in-depth analysis of the world air freshener market with current and future trends to elucidate the imminent investment pockets in the marketCurrent and future trends have been outlined to determine the overall attractiveness and to single out profitable trends to gain a stronger foothold in the marketThe report provides information regarding key drivers, restraints and opportunities with impact analysisQuantitative analysis of the current market and forecast during the period of 2015‐2020 have been provided to highlight the financial appetency of the marketPorter’s five forces model analysis of the industry illustrates the potency of the buyers and suppliers participating in the marketValue chain analysis in the report provides a clear understanding on the roles of stakeholders involved in the value chainAIR FRESHENER MARKET SEGMENT AND SCOPEThe world air freshener market is segmented on the basis of product type, application, sales channel and geography.By Product typeSprays/AerosolsElectric Air Fresheners (Plug-In)Gel Air FreshenersCandle Air FreshenersOther Fresheners (Liquid, solid, pot pourri, papers, vents, clips and crystal beads)By ApplicationResidentialCorporate officesCarsOthers (Hotels, Malls, hospitals, railways, public bathrooms, theaters, government buildings & Institutions)By Sales ChannelRetailBusiness to BusinessBy GeographyNorth AmericaEuropeAPACLAMEAKey PlayersProcter & Gamble Co.Reckitt Benckiser Inc.Henkel KGaAChurch & Dwight Co. Inc.Car-Freshener CorporationSC Johnson & Son Inc.Kobayashi Pharmaceutical Co. Ltd.Godrej Household Products Ltd.Farcent Enterprise Co. LtdJarden Corporation

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
Get This Report
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Global Scented Candles Market 2017-2021

Global Scented Candles Market 2017-2021

  • $ 3500
  • Industry report
  • February 2017
  • by Infiniti Research Limited

About Scented Candles Scented candles refer to candles that have synthetic or natural scented material blended into them to provide a pleasant smell while burning. Scented candles provide a relaxing environment ...

Air Freshener Market Trends in China

Air Freshener Market Trends in China

  • $ 3000
  • Industry report
  • January 2017
  • by Asia Market Information & Development Company

This study focuses on China’s Air Freshener market trends. In the two past decades, the market has been growing at a fast pace. The dramatic expansions of the manufacturing capabilities and rising ...

Home Care in Slovenia

Home Care in Slovenia

  • $ 2423
  • Industry report
  • January 2017
  • by Euromonitor International

2016 was a year of continued stable value growth for home care in Slovenia, following a period of recovery from the recession and economic downturn, which had a negative impact on spending on home care ...

Home Care In Macedonia

January 2017 $ 2423

Home Care In Hungary

January 2017 $ 2423

Air Care In Asia Pacific

February 2017 $ 1197

Air Care In Serbia

February 2017 $ 912

Download Unlimited Documents from Trusted Public Sources

Gardening Tool And Equipment Demand Statistics in the UK

  • January 2017
    132 pages
  • Gardening Tool ...  

    DIY Equipment  

    Glove  

View report >

Softener Markets in the US - Forecast

  • December 2016
    5 pages
  • Softener  

  • United States  

View report >

Household Cleaner Industry in Australia

  • October 2016
    4 pages
  • Household Clean...  

  • Australia  

    United States  

View report >

Related Market Segments :

Air Freshener

ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.