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“Mulch film market projected to grow at a CAGR of 6.5%”
The mulch film market is projected to reach USD 4.07 billion by 2020 at a CAGR of 6.5% from 2015 to 2020. The market is further driven by factors such as global economic growth, increased per capita income of consumers, rising population, and rising demand for food products. The high growth potential in emerging markets and untapped regions provides new opportunities for market players.

“Clear/transparent mulch type is the fastest growing market from 2015 to 2020”
Clear/transparent mulch is projected to grow with the highest CAGR from 2015 to 2020among the different mulch types for cultivation. Clear/transparent mulch helps in increasing crop yield, especially during warm seasons as it traps the sun’s infrared radiation to keep the soil warm, and the plastic film helps in the prevention of moisture loss, preserving the moisture content and leading to faster growth of crops. Hence, the demand for this type of mulch film is high as farmers require more crop output in less time.

“LLDPE led the market with the largest share in 2014”
On the basis of element, the mulch film market is led by the LLDPE market followed by the LDPE market. The EVA market is projected to grow at the highest CAGR from 2015 to 2020. Factors such as softness, flexibility, clarity, and resisitance to crack & stress are driving the EVA market. LLDPE has a favorable market growth. Countries such as China, Middle East, and the U.S. are the major producers of LLDPE; moreover, the Middle East, Canada, the U.S., and Southeast Asia are among the largest exporters of LLDPE. Emerging regions such as Africa and India are major importers of the LLDPE as the demand for food products is high in these regions. Increasing demand for food is exerting pressure on agricultural output and hence the demand for plastic mulch has increased as it maintains the soil temperature without eroding the soil.

The figure below shows the breakdown of the primaries on the basis of company, designation, and region, conducted during the research study.

By Company Type: Tier 1 – 20%, Tier 2 – 45%, and Tier 3 – 35%
By Designation: C level – 28%, Director level – 22%, and Others – 50%
By Region: North America – 18%, Europe – 25%, Asia-Pacific – 45%, RoW – 12%

“China contributed to the largest market share in the Asia-Pacific region”
The Asia-Pacific region dominated the mulch film market in 2014 and is projected to grow at the highest CAGR during the forecast period. This region is a large market for plastic mulch films and is continuously increasing due to the improved standard of living & purchasing power of people, economic growth, and high demand for food. This growth can be attributed because of high investment by the major players such as BASF SE (Germany) and The DOW Chemical Company (U.S.). High amount of production and consumption in countries such as India and China has been a responsible factor for the Asian market to grow at the highest rate.

Major players such as BASF SE (Germany), Berry Plastics Group Inc. (U.S.), RKW Group (Germany), The DOW Chemical Company (U.S.), and AEP Industries, Inc. (U.S.) collectively accounted for the largest portion of the mulch film market in 2014. Other players such as British Polyethylene Industries Plc (U.K.), Novamont (Italy), Armando Alvarez (Spain), and Al-Pack Enterprise Ltd (Canada) also have a strong presence in this market.


Reasons to buy this report:
- To get a comprehensive overview of the global mulch film market
- To gain wide-ranging information about the top players in this industry, their product portfolios, and key strategies adopted by them
- To gain insights of the major countries/regions in which the mulch film market is flourishing

Table Of Contents

Mulch Films Market by Type, Application, Element, and by Region - Global Trends and Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 STUDY SCOPE 16
1.3.1 YEARS CONSIDERED FOR THE STUDY 17
1.4 CURRENCY 17
1.5 UNITS 17
1.6 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.1.1 KEY DATA FROM SECONDARY SOURCES 19
2.1.2 PRIMARY DATA 20
2.1.2.1 KEY DATA FROM PRIMARY SOURCES 20
2.1.2.2 KEY INDUSTRY INSIGHTS 21
2.1.2.2.1 BREAKDOWN OF PRIMARIES 21
2.2 FACTOR ANALYSIS 22
2.2.1 INTRODUCTION 22
2.2.2 DEMAND-SIDE ANALYSIS 22
2.2.2.1 Rising Population 23
2.2.2.2 Growing Population and Urbanization 24
2.2.2.3 Water Scarcity: Leading to the Application of Mulch Films 25
2.2.2.4 Shrinking Arable Land 25
2.2.2.5 Global Focus on Increasing Agricultural Output 25
2.2.3 SUPPLY-SIDE ANALYSIS 26
2.2.3.1 Cost-saving Degradable Mulch Films 26
2.3 MARKET SIZE ESTIMATION 26
2.4 MARKET BREAKDOWN and DATA TRIANGULATION 28
2.5 RESEARCH ASSUMPTIONS 29
2.5.1 ASSUMPTIONS 29
2.5.2 LIMITATIONS 29
3 EXECUTIVE SUMMARY 30

4 PREMIUM INSIGHTS 35
4.1 ATTRACTIVE OPPORTUNITIES IN MULCH FILMS MARKET 35
4.2 BLACK MULCH FILM: LEADING SEGMENT, BY TYPE 36
4.3 LLDPE: LARGEST MARKET FOR THE NEXT FIVE YEARS 37
4.4 ASIA-PACIFIC: FASTEST-GROWING MULCH FILMS MARKET 38
4.5 LIFE CYCLE ANALYSIS, BY REGION 39
5 MARKET OVERVIEW 40
5.1 INTRODUCTION 41
5.2 EVOLUTION 41
5.3 MARKET SEGMENTATION 42
5.4 MARKET DYNAMICS 43
5.4.1 DRIVERS 43
5.4.1.1 Adoption of mulching technology in agriculture 43
5.4.1.2 Controlled agriculture: Mulch films in greenhouses 43
5.4.1.3 Enhanced use of solar energy to control crop pests 44
5.4.1.4 Effective water use in crop cultivation 44
5.4.2 RESTRAINTS 44
5.4.2.1 High cost of installation 44
5.4.2.2 Adverse effects of plastics on the environment 44
5.4.3 OPPORTUNITIES 45
5.4.3.1 Innovations in mulch films 45
5.4.3.2 Strong progress in new and emerging markets 45
5.4.3.3 Increased use of degradable films globally 45
5.4.4 CHALLENGES 45
5.4.4.1 Biodegradable mulch films: Crop yield and production costs 45
5.5 REGULATORY FRAMEWORK 46
5.5.1 INTRODUCTION 46
5.5.2 NORTH AMERICA 46
5.5.3 EUROPE 47
5.5.4 ASIA-PACIFIC 47
6 INDUSTRY TRENDS 48
6.1 INTRODUCTION 48
6.2 MARKET TRENDS and INSIGHTS 48
6.2.1 CLEAR/TRANSPARENT FILMS TO BE THE FASTEST-GROWING SEGMENT 48
6.2.2 LLDPE SEGMENT DOMINATED THE MULCH FILMS MARKET IN 2014 49
6.3 VALUE CHAIN ANALYSIS 50
6.4 SUPPLY CHAIN ANALYSIS 52

6.5 PORTER'S FIVE FORCES ANALYSIS 53
6.5.1 INTENSITY OF COMPETITIVE RIVALRY 54
6.5.2 BARGAINING POWER OF SUPPLIERS 54
6.5.3 BARGAINING POWER OF BUYERS 54
6.5.4 THREAT OF NEW ENTRANTS 55
6.5.5 THREAT OF SUBSTITUTES 55
7 MULCH FILMS MARKET, BY TYPE 56
7.1 INTRODUCTION 57
7.2 CLEAR/TRANSPARENT 59
7.3 BLACK MULCH 60
7.4 COLORED MULCH 61
7.5 DEGRADABLE MULCH 62
7.6 OTHERS 63
8 MULCH FILMS MARKET, BY APPLICATION 65
8.1 INTRODUCTION 66
8.2 AGRICULTURAL FARMS 67
8.3 HORTICULTURE 68
9 MULCH FILMS MARKET, BY ELEMENT 70
9.1 INTRODUCTION 71
9.2 LLDPE 73
9.3 LDPE 74
9.4 HDPE 75
9.5 EVA 76
9.6 PLA 77
9.7 PHA 78
9.8 OTHERS 79
10 MULCH FILMS MARKET, BY REGION 80
10.1 INTRODUCTION 81
10.2 NORTH AMERICA 83
10.2.1 U.S. 87
10.2.2 CANADA 88
10.2.3 MEXICO 89
10.2.4 REST OF NORTH AMERICA 90

10.3 EUROPE 91
10.3.1 ITALY 95
10.3.2 GERMANY 96
10.3.3 FRANCE 97
10.3.4 U.K. 98
10.3.5 SPAIN 99
10.3.6 REST OF EUROPE 100
10.4 ASIA-PACIFIC 101
10.4.1 CHINA 105
10.4.2 INDIA 106
10.4.3 JAPAN 107
10.4.4 NEW ZEALAND 108
10.4.5 REST OF ASIA-PACIFIC 109
10.5 REST OF THE WORLD (ROW) 110
10.5.1 BRAZIL 112
10.5.2 AFRICA 113
10.5.3 OTHERS IN ROW 114
11 COMPETITIVE LANDSCAPE 116
11.1 OVERVIEW 116
11.2 MULCH FILMS: GROWTH STRATEGIES, BY COMPANY 117
11.3 COMPETITIVE SITUATION and TRENDS 117
11.4 NEW PRODUCT LAUNCHES 119
11.5 ACQUISITIONS and MERGERS 119
11.6 AGREEMENTS 120
11.7 EXPANSIONS and INVESTMENTS 120
12 COMPANY PROFILES 121
(Overview, Financial*, Products and Services, Strategy, and Developments)
12.1 INTRODUCTION 121
12.2 BASF SE 122
12.3 BERRY PLASTICS GROUP INC. 125
12.4 THE DOW CHEMICAL COMPANY 128
12.5 RKW GROUP 131
12.6 AEP INDUSTRIES INC. 133
12.7 ARMANDO ALVAREZ 135
12.8 AL-PACK ENTERPRISES LTD 136
12.9 NOVAMONT 137
12.10 AB RANI PLAST OY 138
12.11 BRITISH POLYTHENE INDUSTRIES PLC 139
*Details might not be captured in case of unlisted companies.
13 APPENDIX 141
13.1 INDUSTRY INSIGHTS FROM EXPERTS 141
13.2 DISCUSSION GUIDE 142
13.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 145
13.4 AVAILABLE CUSTOMIZATIONS 145
13.5 RELATED REPORTS 146


LIST OF TABLES

TABLE 1 MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 58
TABLE 2 MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (KT) 58
TABLE 3 CLEAR/TRANSPARENT: MULCH FILMS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 59
TABLE 4 CLEAR/TRANSPARENT: MULCH FILMS MARKET SIZE, BY REGION, 2013-2020 (KT) 59
TABLE 5 BLACK: MULCH FILMS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 60
TABLE 6 BLACK: MULCH FILMS MARKET SIZE, BY REGION, 2013-2020 (KT) 60
TABLE 7 COLORED: MULCH FILMS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 61
TABLE 8 COLORED: MULCH FILMS MARKET SIZE, BY REGION, 2013-2020 (KT) 61
TABLE 9 DEGRADABLE: MULCH FILMS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 62
TABLE 10 DEGRADABLE: MULCH FILMS MARKET SIZE, BY REGION, 2013-2020 (KT) 63
TABLE 11 OTHERS: MULCH FILMS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 63
TABLE 12 OTHERS: MULCH FILMS MARKET SIZE, BY REGION, 2013-2020 (KT) 64
TABLE 13 MULCH FILMS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 66
TABLE 14 MULCH FILMS MARKET SIZE, BY APPLICATION, 2013-2020 (KT) 67
TABLE 15 MULCH FILMS IN AGRICULTURAL FARMS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 67
TABLE 16 MULCH FILMS IN AGRICULTURAL FARMS MARKET SIZE, BY REGION,
2013-2020 (KT) 68
TABLE 17 MULCH FILMS IN HORTICULTURE MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 68
TABLE 18 MULCH FILMS IN HORTICULTURE MARKET SIZE, BY REGION, 2013-2020 (KT) 69
TABLE 19 MULCH FILMS MARKET SIZE, BY ELEMENT, 2013-2020 (USD MILLION) 72
TABLE 20 MULCH FILMS MARKET SIZE, BY ELEMENT, 2013-2020 (KT) 72
TABLE 21 LLDPE: MULCH FILMS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 73
TABLE 22 LLDPE: MULCH FILMS MARKET SIZE, BY REGION, 2013-2020 (KT) 73
TABLE 23 LDPE: MULCH FILMS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 74
TABLE 24 LDPE: MULCH FILMS MARKET SIZE, BY REGION, 2013-2020 (KT) 74
TABLE 25 HDPE: MULCH FILMS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 75
TABLE 26 HDPE: MULCH FILMS MARKET SIZE, BY REGION, 2013-2020 (KT) 75
TABLE 27 EVA: MULCH FILMS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 76
TABLE 28 EVA: MULCH FILMS MARKET SIZE, BY REGION, 2013-2020 (KT) 76
TABLE 29 PLA: MULCH FILMS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 77
TABLE 30 PLA: MULCH FILMS MARKET SIZE, BY REGION, 2013-2020 (KT) 77
TABLE 31 PHA: MULCH FILMS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 78
TABLE 32 PHA: MULCH FILMS MARKET SIZE, BY REGION, 2013-2020 (KT) 78
TABLE 33 OTHERS: MULCH FILMS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 79
TABLE 34 OTHERS: MULCH FILMS MARKET SIZE, BY REGION, 2013-2020 (KT) 79
TABLE 35 MULCH FILMS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 82
TABLE 36 MULCH FILMS MARKET SIZE, BY REGION, 2013-2020 (KT) 83
TABLE 37 NORTH AMERICA: MULCH FILMS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 85
TABLE 38 NORTH AMERICA: MULCH FILMS MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 85
TABLE 39 NORTH AMERICA: MULCH FILMS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 86
TABLE 40 NORTH AMERICA: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (KT) 86
TABLE 41 U.S.: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 87
TABLE 42 U.S.: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (KT) 87
TABLE 43 CANADA: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 88
TABLE 44 CANADA: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (KT) 88
TABLE 45 MEXICO: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 89
TABLE 46 MEXICO: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (KT) 90
TABLE 47 REST OF NORTH AMERICA: MULCH FILMS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 90
TABLE 48 REST OF NORTH AMERICA: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (KT) 91
TABLE 49 EUROPE: MULCH FILMS MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 93
TABLE 50 EUROPE: MULCH FILMS MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 93
TABLE 51 EUROPE: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 94
TABLE 52 EUROPE: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (KT) 94
TABLE 53 ITALY: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 95
TABLE 54 ITALY: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (KT) 95
TABLE 55 GERMANY: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 96
TABLE 56 GERMANY: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (KT) 96
TABLE 57 FRANCE: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 97
TABLE 58 FRANCE: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (KT) 97
TABLE 59 U.K.: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 98
TABLE 60 U.K.: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (KT) 98
TABLE 61 SPAIN: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 99
TABLE 62 SPAIN: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (KT) 99
TABLE 63 REST OF EUROPE: MULCH FILMS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 100
TABLE 64 REST OF EUROPE: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (KT) 100
TABLE 65 ASIA-PACIFIC: MULCH FILMS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 103
TABLE 66 ASIA-PACIFIC: MULCH FILMS MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 103
TABLE 67 ASIA-PACIFIC: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 104
TABLE 68 ASIA-PACIFIC: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (KT) 104
TABLE 69 CHINA: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 105
TABLE 70 CHINA: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (KT) 105
TABLE 71 INDIA: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 106
TABLE 72 INDIA: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (KT) 107
TABLE 73 JAPAN: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 107
TABLE 74 JAPAN: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (KT) 108
TABLE 75 NEW ZEALAND: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 108
TABLE 76 NEW ZEALAND: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (KT) 109
TABLE 77 REST OF ASIA-PACIFIC: MULCH FILMS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 109
TABLE 78 REST OF ASIA-PACIFIC: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (KT) 110
TABLE 79 ROW: MULCH FILMS MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 110
TABLE 80 ROW: MULCH FILMS MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 111
TABLE 81 ROW: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 111
TABLE 82 ROW: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (KT) 112
TABLE 83 BRAZIL: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 112
TABLE 84 BRAZIL: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (KT) 113
TABLE 85 AFRICA: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 113
TABLE 86 AFRICA: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (KT) 114
TABLE 87 OTHERS IN ROW: MULCH FILMS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 114
TABLE 88 OTHERS IN ROW: MULCH FILMS MARKET SIZE, BY TYPE, 2013-2020 (KT) 115
TABLE 89 NEW PRODUCT LAUNCHES, 2012-2013 119
TABLE 90 ACQUISITIONS and MERGERS, 2012-2015 119
TABLE 91 AGREEMENTS, 2011 120
TABLE 92 EXPANSIONS and INVESTMENTS, 2010-2016 120


LIST OF FIGURES

FIGURE 1 MULCH FILMS MARKET SEGMENTATION 16
FIGURE 2 MULCH FILMS: RESEARCH DESIGN 18
FIGURE 3 GLOBAL POPULATION IS PROJECTED TO REACH ~9.5 BILLION BY 2050 23
FIGURE 4 GLOBAL POPULATION DYNAMICS: RISING URBAN POPULATION, 1950-2030 (%) 24
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 27
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 27
FIGURE 7 DATA TRIANGULATION METHODOLOGY 28
FIGURE 8 MULCH FILMS MARKET GROWTH TREND (2015 VS. 2020) 31
FIGURE 9 MULCH FILMS MARKET SNAPSHOT (USD MILLION): EVA SEGMENT IS PROJECTED TO GROW RAPIDLY DURING FORECAST PERIOD (2015 VS. 2020) 32
FIGURE 10 BLACK MULCH TO ACCOUNT FOR THE LARGEST SHARE IN THE MULCH FILMS MARKET THROUGH 2020 33
FIGURE 11 AGRICULTURE FARMS SEGMENT TO BE VALUED HIGHER IN MULCH FILMS MARKET THROUGH 2020 33
FIGURE 12 MULCH FILMS MARKET SHARE (VALUE), BY REGION, 2014 34
FIGURE 13 ATTRACTIVE OPPORTUNITIES IN MULCH FILMS MARKET, 2015-2020 35
FIGURE 14 BLACK MULCH IS PROJECTED TO BE THE LARGEST SEGMENT (2015-2020) 36
FIGURE 15 EVA SEGMENT IS PROJECTED TO BE FASTEST-GROWING FROM 2015 TO 2020 37
FIGURE 16 AGRICULTURAL FARMS SEGMENT ACCOUNTED FOR LARGEST SHARE IN THE ASIA-PACIFIC MULCH FILMS MARKET, 2014 38
FIGURE 17 EUROPEAN MULCH FILM MARKET IS MATURED 39
FIGURE 18 EVOLUTION OF MULCH FILMS MARKET 41
FIGURE 19 MULCH FILMS MARKET SEGMENTATION 42
FIGURE 20 ADOPTION OF MULCHING TECHNOLOGY DRIVES THE MULCH FILMS MARKET 43
FIGURE 21 CLEAR/TRANSPARENT SEGMENT TO DOMINATE THE MULCH FILMS MARKET
BY 2020 49
FIGURE 22 LLDPE SEGMENT IS PROJECTED TO ACCOUNT FOR THE MAXIMUM SHARE OF THE MULCH FILMS MARKET BY 2020 50
FIGURE 23 MULCH FILMS VALUE CHAIN ANALYSIS 51
FIGURE 24 MULCH FILMS SUPPLY CHAIN ANALYSIS 52
FIGURE 25 PORTER'S FIVE FORCES ANALYSIS 53
FIGURE 26 CLEAR/TRANSPARENT MULCH MARKET TO WITNESS FASTEST GROWTH FROM 2015 TO 2020 (USD MILLION) 57
FIGURE 27 AGRICULTURAL FARMS SEGMENT TO SEE FASTER GROWTH IN THE MULCH FILMS MARKET, 2015-2020 (USD MILLION) 66
FIGURE 28 LLDPE IS PROJECTED TO ACCOUNT FOR THE LARGEST MARKET BY 2020 71
FIGURE 29 ASIA-PACIFIC MULCH FILMS MARKET TO WITNESS FASTEST GROWTH BETWEEN 2015 AND 2020 (USD MILLION) 81
FIGURE 30 REGIONAL SNAPSHOT: ASIA-PACIFIC TO BE THE MOST ATTRACTIVE MARKET FOR MULCH FILMS, 2015-2020 82
FIGURE 31 NORTH AMERICA MULCH FILMS MARKET SNAPSHOT: U.S. ACCOUNTED FOR THE LARGEST SHARE, 2014 84
FIGURE 32 EUROPEAN MULCH FILMS MARKET: ITALY ACCOUNTED FOR THE LARGEST SHARE,
2014 92
FIGURE 33 ASIA-PACIFIC MULCH FILMS MARKET SNAPSHOT: CHINA ACCOUNTED FOR THE LARGEST MARKET SHARE (2014) 102
FIGURE 34 EXPANSIONS and INVESTMENTS: LEADING APPROACH OF KEY COMPANIES 116
FIGURE 35 EXPANDING REVENUE BASE THROUGH EXPANSIONS, 2011-2015 117
FIGURE 36 EXPANSIONS and INVESTMENTS: THE KEY STRATEGY, 2011-2015 118
FIGURE 37 GEOGRAPHIC REVENUE MIX OF TOP MULCH FILMS MANUFACTURERS 121
FIGURE 38 BASF SE: COMPANY SNAPSHOT 122
FIGURE 39 BASF SE: SWOT ANALYSIS 123
FIGURE 40 BERRY PLASTICS GROUP INC.: COMPANY SNAPSHOT 125
FIGURE 41 BERRY PLASTICS GROUP INC.: SWOT ANALYSIS 126
FIGURE 42 THE DOW CHEMICAL COMPANY: COMPANY SNAPSHOT 128
FIGURE 43 THE DOW CHEMICAL COMPANY: SWOT ANALYSIS 129
FIGURE 44 RKW GROUP: SWOT ANALYSIS 132
FIGURE 45 AEP INDUSTRIES INC.: COMPANY SNAPSHOT 133
FIGURE 46 AEP INDUSTRIES INC.: SWOT ANALYSIS 134
FIGURE 47 BRITISH POLYTHENE INDUSTRIES PLC: COMPANY SNAPSHOT 139

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