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Philippines - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

  • November 2016
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 16 pages

Over the last five years the Philippines mobile subscriber base has seen a moderate growth rate with a gradual easing of growth due to a maturing market.

A feature of the Philippines mobile market has been the near duopoly with Smart together with Globe Telecom maintaining a tight hold on the industry. Smart, in particular, as a subsidiary of Philippine Long Distance Telephone Co (PLDT) has a dominating presence in the market place. However Globe Telecom has bridged the gap significantly over the past two years.

The mobile networks provide more than 99% coverage of population. The local market has started to focus on value added services as a comparatively cautious rollout of 3G took place followed by the start of 4G/LTE network rollouts. SMS text messaging in particular has been a feature of mobile services in the Philippines for a long period of time. In fact SMS has been a driving force behind the growth of the mobile phone industry in the Philippines.

The two leaders in the mobile market, Smart Communications and Globe Telecom continued to compete vigorously in the marketplace; they were steadily improving their service quality in order to be even more competitive. The introduction of mobile broadband services was starting to provide more opportunities for expanding the sector.

A unique characteristic of the Philippines mobile market has been the large number of services available for Filipino working overseas. This is not surprising given that the national economy relies heavily on their remittances being sent back home. As with other markets throughout Asia, mobile phone ownership in the Philippines has for many years been boosted through the availability of prepaid services

Key developments:

Smart was leading the deployment of 4G LTE mobile services across the country, with its 4G network covering more than 85% of the population;
Globe Telecom was also expanding its 4G LTE coverage, but was continuing to trail Smart;
both Smart and Globe had already launched upgrades of their respective 4G LTE networks;
PLDT's strong market position has slipped to some extent;
Globe has been notably successful in its push to increase market share.

Companies mentioned in this report include:

PLDT, Smart Communications, Talk N Text (TNT), Globe Telecom, Digitel, Extelcom, Bayantel,

Table Of Contents

Philippines - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses
1. Synopsis
2. Market Overview and Analysis
3. Mobile statistics
3.1 General statistics
3.2 Mobile voice
3.3 Mobile ARPU
3.4 Mobile broadband statistics
3.5 Forecasts mobile services 2016; 2018; 2021
3.5.1 Notes on scenario forecasts
3.6 Other Issues
3.6.1 Globe's mobile broadband contracts
3.6.2 Compulsory SIM registration
3.6.3 SMS-related issues
3.6.4 Illegal' use of frequencies and transmission equipment
3.6.5 Sale of CURE's spectrum
4. Mobile infrastructure
4.1 Digital networks
4.1.1 3G
4.1.2 4G / LTE
5. Major mobile operators
5.1 Operators
5.2 Mobile Operator statistics
5.3 Philippine Long Distance Telephone Company (PLDT)
5.3.1 Mobile Developments
5.3.2 Operational statistics
5.4 Globe Telecom
5.4.1 Overview
5.4.2 Mobile developments
5.4.3 Operational statistics
5.5 NOW Telecom (Next Mobile)
5.6 BellTel
6. Mobile content and applications
6.1 m-commerce
6.2 mobile-TV
7. Related reports
Table 1 Historical - Total mobile subscribers and penetration rate 1994 - 2004
Table 2 Total mobile subscribers and penetration rate 2005 2016
Table 3 Mobile services revenue 1993 - 2016
Table 4 Globe Telecom mobile subscribers - prepaid v. postpaid 2016
Table 5 PLDT prepaid and postpaid mobile subscribers 2016
Table 6 Mobile broadband subscribers 2013 - 2016
Table 7 Forecast mobile subscribers and penetration rates 2016; 2018; 2021
Table 8 Mobile operators and systems
Table 9 Mobile subscribers and market share by operator - 2016
Table 10 Mobile subscribers (millions) - major operators 2016
Table 11 Mobile market share - major operators 2016
Table 12 Historical - Mobile subscribers by operator 2009 - 2012
Table 13 PLDT total mobile subscribers 2006 - 2016
Table 14 PLDT mobile subscribers by operator unit/contract type 2016
Table 15 PLDT mobile ARPU by operator/contract type 2016
Table 16 Smart mobile subscribers 2010 - 2016
Table 17 Talk N Text mobile subscribers 2002 - 2016
Table 18 Historical - Globe Telecom mobile subscribers 2001 - 2009
Table 19 Globe Telecom mobile subscribers 2010 - 2016
Table 20 Globe Telecom mobile ARPU by contract type 2015 - 2016
Chart 1 - Total mobile subscribers and annual growth 2005- 2016

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