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This report from PayNXT360 provides a strategic analysis of prepaid (pay before) cards, offering a wealth of insights to help companies understand this growing but quickly changing market:
- Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in prepaid card industry.
- Open loop and closed loop: Provides market estimates and forecasts to assess opportunities in open loop and closed loop prepaid market segments. Details four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.
- Prepaid card categories: Details market opportunities across 11 market segments in prepaid cards for the period 2011-2020 and identifies potential risks, and consumer adoption.
- Benchmarking and risk index: Benchmarks the prepaid card industry in the country with key global markets along with a risk assessment through PayNXT360’s proprietary Prepaid Cards Industry Risk Index (PCIRI).
- Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level. In addition, it provides an overview of how consumers are currently using prepaid cards across five key categories – travel, bill payment, retail spend, cash withdrawal, and P2P transfers. It also provides a breakdown by transaction size.
- Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.
- Gift cards: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid gift card categories. Assesses consumer behaviour by type of consumer (retail and corporate), gifting occasion, card type (paper, plastic, digital), and market share by retail categories.
- Innovation and market strategies: Explores prepaid card strategies, including innovations across categories, competitive positioning, and new product launches.

Scope
- Market data and insights: It details market opportunities across 15 market segments in prepaid cards for the period 2011-2020 and identifies potential risks. Market estimates and forecasts assess overall prepaid card industry on four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.
- Prepaid segments by card function: Closed loop and open loop segments
- Prepaid card categories: Gift Cards, Teen and Campus Cards, General Purpose Reloadable Cards, Remittance Cards, Travel Cards, Business Expense Cards, Payroll Cards, Corporate Incentive Cards, Consumer Incentives, Government Benefit & Other Program Cards, Healthcare & Insurance Cards
- Consumer segments: Retail, Corporate, and Public Sector
- Consumer spend segments: Age, Income, Gender
- Retail spend categories: Food and Grocery, Health & Beauty, Apparel and Footwear, Books / Music / Video, Consumer Electronics, Pharmacy and Wellness, Gas Station, Restaurants & Bars, Toys, Kids & Babies, Media and Entertainment, Services

Reasons to Purchase
- In-depth understanding of prepaid card market dynamics: Understand market opportunity, key trends and drivers along with five year forecast (2011-2020) for over 15 segments and sub-segments of prepaid cards.
- Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid cards strategy; assess market specific key trends, drivers and risks in prepaid cards industry.
- Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards.
- Establish market attractiveness: Gain insights into market attractiveness relative to other global markets through PayNXT360’s proprietary Prepaid Cards Industry Attractiveness and Risk Index.
- Explore innovation and competitive strategy: Understand the competitive landscape, major players, and prepaid card market innovation.

Table Of Contents

Italy Prepaid Cards Business and Investment Opportunities - Market Size and Forecast (2011-2020), Targeting Strategies, Analysis of Business Trends, Consumer Attitude and Behaviour, Retail Spend, Market Risk, Competitive Landscape and Market Innovation
1. About this Report
1.1 Summary
1.2 Scope
1.3 Methodology
1.4 Definitions
1.5 About PayNXT360
1.6 Related Research
1.7 Disclaimer
2. Italy Prepaid Card - Analysis and Opinion on Market Dynamics, Strategy, and Product Innovation
2.1 Analysis of Key Market Dynamics and Drivers
2.2 Strategy and Product Innovation
2.3 Market Opportunities across Key Prepaid Card Segments
3. Italy Prepaid Card Industry Market Attractiveness
3.1 Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators
3.1.1 Italy Prepaid Card - Gross Dollar Value Trend Analysis, 2011-2020
3.1.2 Italy Prepaid Card - Transaction Value Trend Analysis, 2011-2020
3.1.3 Italy Prepaid Card - Transaction Volume Trend Analysis, 2011-2020
3.1.4 Italy Prepaid Card - Number of Cards Trend Analysis, 2011-2020
3.2 Market Share Analysis by Functional Attributes - Open Loop vs. Closed Loop, 2011 - 2020
3.3 Prepaid Card Market Share Analysis by Consumer Segments
3.4 Benchmarking Italy Open Loop with Key Global Markets
3.4.1 Global Prepaid Card Industry Snapshot - Top 40 Markets and Hotspots
3.4.2 Prepaid Cards Market Opportunity - Global Benchmarking in Value Terms, 2011-2020
3.4.3 PayNXT360 Global Prepaid Card Risk Index
3.5 Prepaid Card Fraud Statistics
4. Italy Open Loop Prepaid Card Future Growth Dynamics, 2011 - 2020
4.1 Trend Analysis by Key Performance Indicators
4.1.1 Open Loop Prepaid Card - Gross Dollar Value Trend Analysis, 2011-2020
4.1.2 Open Loop Prepaid Card - Transaction Value Trend Analysis, 2011-2020
4.1.3 Open Loop Prepaid Card - Transaction Volume Trend Analysis, 2011-2020
4.1.4 Open Loop Prepaid Card - Number of Cards Trend Analysis, 2011-2020
4.2 Market Share Analysis by Open Loop Prepaid Card Categories
5. Italy Closed Loop Prepaid Card Future Growth Dynamics, 2011 - 2020
5.1 Closed Loop Prepaid Card - Gross Dollar Value Trend Analysis, 2011-2020
5.2 Closed Loop Prepaid Card - Transaction Value Trend Analysis, 2011-2020
5.3 Closed Loop Prepaid Card - Transaction Volume Trend Analysis, 2011-2020
5.4 Closed Loop Prepaid Card - Number of Cards Trend Analysis, 2011-2020
6. Italy Prepaid Cards Consumer Usage Trends
6.1 Prepaid Card Spend Analysis by Age Group
6.1.1 Trend Analysis by Age Group in Value Terms
6.1.2 Trend Analysis by Age Group in Volume Terms
6.2 Prepaid Card Transaction Value and Volume Analysis by Income Group
6.2.1 Trend Analysis by Income Group in Value Terms
6.2.2 Trend Analysis by Income Group in Volume Terms
6.3 Prepaid Card Transaction Value Analysis by Gender
6.4 Prepaid Cards Usage Analysis
6.5 Prepaid Cards Analysis by Transaction Size
7. Italy Open Loop Prepaid Cards Retail Spend Dynamics
7.1 Spend Analysis by Retail Segment, Value
7.2 Spend Analysis by Retail Segment, Volume
7.3 Prepaid Penetration by Retail Categories
8. Italy Gift Cards Market Size and Forecast, 2011-2020
8.1 Gift Cards - Transaction Value Trend Analysis, 2011-2020
8.2 Market Size and Forecast by Functional Attribute
8.2.1 Open Loop Gift Card - Transaction Value Trend Analysis, 2011-2020
8.2.2 Closed Loop Gift Card - Transaction Value Trend Analysis, 2011-2020
8.3 Market Size and Forecast by Consumer Segments
8.3.1 Trend Analysis by Retail Consumer Segment
8.3.2 Trend Analysis by Corporate Consumer Segment
8.4 Market Share Analysis by Retail Categories
8.5 Market Share Analysis by Gifting Occasion
8.6 Market Share Analysis by Card Type
8.7 Market Share Analysis by Purchase Location
9. Italy Corporate Prepaid Cards Market Size and Forecast, 2011-2020
9.1 Corporate Prepaid Card - Transaction Value Trend Analysis, 2011-2020
9.2 Analysis by Key Corporate Prepaid Card Categories
9.2.1 Prepaid Business Expense Card - Transaction Value Trend Analysis, 2011-2020
9.2.2 Payroll Card - Transaction Value Trend Analysis, 2011-2020
9.2.3 Corporate Incentive Prepaid Card - Transaction Value Trend Analysis, 2011-2020
9.2.4 Consumer Incentive Prepaid Card - Transaction Value Trend Analysis, 2011-2020
10. Italy Government / Benefit Prepaid Cards Market Size and Forecast, 2011-2020
11. Italy General Purpose Prepaid Cards Market Size and Future Growth Dynamics
12. Italy Travel Prepaid Cards Transaction Value Trend Analysis and Forecast, 2011-2020
13. Italy Remittance Prepaid Cards Transaction Value Trend Analysis and Forecast, 2011-2020
14. Italy Teen and Campus Prepaid Cards Transaction Value Trend Analysis and Forecast, 2011-2020
15. Italy Healthcare and Insurance Prepaid Cards Transaction Value Trend Analysis and Forecast, 2011-2020

List of Figures
Figure 1: PayNXT360's Methodology Framework
Figure 2: Italy Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Figure 3: Italy Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 4: Italy Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Figure 5: Italy Prepaid Card - Number of Cards Trend Analysis (‘000), 2011-2020
Figure 6: Italy Prepaid Cards - Market Share Analysis (Value) by Open Loop vs. Closed Loop, 2011 - 2020
Figure 7: Italy Prepaid Card Market Share Analysis by Consumer Segments (Value)
Figure 8: Global Prepaid Card Industry Snapshot - Top 40 Markets and Hotspots
Figure 9: Prepaid Cards Benchmarking Italy Open Loop with Key Global Markets, 2011-2020
Figure 10: PayNXT360 Global Prepaid Card Risk Index, 2015
Figure 11: Italy Prepaid Cards Fraud Statistics by Type of Fraud, 2011-2020
Figure 12: Italy Open Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Figure 13: Italy Open Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 14: Italy Open Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Figure 15: Italy Open Loop Prepaid Card - Number of Cards Trend Analysis (‘000), 2011-2020
Figure 16: Italy Open Loop Prepaid Card - Market Share Analysis by Open Loop Prepaid Card Categories
Figure 17: Italy Closed Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Figure 18: Italy Closed Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 19: Italy Closed Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Figure 20: Italy Closed Loop Prepaid Card - Number of Cards Trend Analysis (‘000), 2011-2020
Figure 21: Italy Prepaid Card - Trend Analysis by Age Group in Transaction Value Terms
Figure 22: Italy Prepaid Card - Trend Analysis by Age Group in Volume Terms
Figure 23: Italy Prepaid Card - Trend Analysis by Income Group in Value Terms
Figure 24: Italy Prepaid Card - Trend Analysis by Income Group in Volume Terms
Figure 25: Italy Prepaid Card - Trend Analysis by Gender in Value Terms
Figure 26: Italy Prepaid Card - Usage Analysis
Figure 27: Italy Prepaid Card - Analysis by Transaction Size
Figure 28: Italy Prepaid Card - Spend Analysis by Retail Segment, Value
Figure 29: Italy Prepaid Card - Spend Analysis by Retail Segment, Volume
Figure 30: Italy Prepaid Card - Prepaid Penetration by Retail Categories
Figure 31: Italy Prepaid Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 32: Italy Open Loop Prepaid Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 33: Italy Closed Loop Prepaid Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 34: Italy Prepaid Gift Card - Market Size and Forecast by Retail Consumer Segment (Transaction Value in US$ Million), 2011-2020
Figure 35: Italy Prepaid Gift Card - Market Size and Forecast by Corporate Consumer Segment (Transaction Value in US$ Million), 2011-2020
Figure 36: Italy Prepaid Gift Card - Market Share Analysis by Retail Categories (by Value)
Figure 37: Italy Prepaid Gift Card - Market Share Analysis by Gifting Occasion (by Value)
Figure 38: Italy Prepaid Gift Card - Market Share Analysis by Card Type (by Value)
Figure 39: Italy Prepaid Gift Card - Market Share Analysis by Purchase Location (by Value)
Figure 40: Italy Corporate Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 41: Italy Business Expense Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 42: Italy Payroll Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 43: Italy Corporate Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 44: Italy Consumer Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 45: Italy Government Benefit and Other Program Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 46: Italy General Purpose Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 47: Italy Open Loop Travel Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 48: Italy Remittance Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 49: Italy Teen and Campus Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 50: Italy Insurance Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020

List of Tables
Table 1: Italy Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Table 2: Italy Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 3: Italy Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Table 4: Italy Prepaid Card - Number of Cards Trend Analysis (‘000), 2011-2020
Table 5: Italy Prepaid Cards - Market Share Analysis (Value) by Open Loop vs. Closed Loop, 2011 - 2020
Table 6: Italy Open Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Table 7: Italy Open Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 8: Italy Open Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Table 9: Italy Open Loop Prepaid Card - Number of Cards Trend Analysis (‘000), 2011-2020
Table 10: Italy Closed Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Table 11: Italy Closed Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 12: Italy Closed Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Table 13: Italy Closed Loop Prepaid Card - Number of Cards Trend Analysis (‘000), 2011-2020
Table 14: Italy Gift Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 15: Italy Open Loop Prepaid Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 16: Italy Closed Loop Prepaid Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 17: Italy Prepaid Gift Card - Market Size and Forecast by Retail Consumer Segment (US$ Million), 2011-2020
Table 18: Italy Prepaid Gift Card - Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2011-2020
Table 19: Italy Corporate Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 20: Italy Business Expense Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 21: Italy Payroll Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 22: Italy Corporate Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 23: Italy Consumer Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 24: Italy Government Benefit and Other Program Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 25: Italy General Purpose Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 26: Italy Open Loop Travel Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 27: Italy Remittance Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 28: Italy Teen and Campus Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 29: Italy Insurance Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020

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