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  5. > Kenya Prepaid Government Benefit Cards (Databook Series) - Market Size and Forecast (2012-2021), Trend Analyses into Market Opportunities and Future Growth Dynamics

This is a data centric report, primarily consisting of charts and tables. This report from PayNXT360 provides market size and forecast of government prepaid cards market along with overall market dynamics in Kenya.
- Government prepaid cards: Drawing from proprietary survey results, this report provides market size and forecast for open loop government prepaid cards.
- Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in the prepaid card industry.
- Open loop: Provides market estimates and forecasts to assess opportunities in overall open loop prepaid market segment. Details four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.
- Benchmarking and risk index: Benchmarks the prepaid card industry in the country with key global markets along with a risk assessment through PayNXT360’s proprietary Prepaid Cards Industry Risk Index (PCIRI).

Scope
- Market data: It details market size and forecast for government benefit prepaid card segment for the period 2012-2021. Market estimates and forecasts assess overall prepaid card industry on four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.
- Prepaid segments by card function: Overall prepaid card market and open loop card
- Prepaid card categories: Open loop government benefit prepaid card

Reasons to Purchase
- Understanding of government prepaid card market dynamics: Understand market opportunity along with five year forecast (2012-2021) for open loop government cards and overall prepaid card industry.
- Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid cards strategy; assess market specific key trends and risks in prepaid cards industry.
- Establish market attractiveness: Gain insights into market attractiveness relative to other global markets through PayNXT360’s proprietary Prepaid Cards Industry Attractiveness and Risk Index.

Table Of Contents

Kenya Prepaid Government Benefit Cards (Databook Series) - Market Size and Forecast (2012-2021), Trend Analyses into Market Opportunities and Future Growth Dynamics
1 About this Report
1.1 Methodology
1.2 Definitions
1.3 Disclaimer
2 Kenya Prepaid Card Industry Market Attractiveness
2.1 Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators
2.1.1 Kenya Prepaid Card - Gross Dollar Value Trend Analysis, 2012-2021
2.1.2 Kenya Prepaid Card - Transaction Value Trend Analysis, 2012-2021
2.1.3 Kenya Prepaid Card - Transaction Volume Trend Analysis, 2012-2021
2.1.4 Kenya Prepaid Card - Number of Card Trend Analysis, 2012-2021
2.2 Market Share Analysis by Functional Attributes - Open Loop vs. Closed Loop, 2012 - 2021
2.3 Prepaid Card Market Share Analysis by Consumer Segments
2.4 Benchmarking Kenya Open Loop with Key Global Markets
2.4.1 Global Prepaid Card Industry Snapshot - Top 40 Markets and Hotspots
2.4.2 Prepaid Card Market Opportunity - Global Benchmarking in Value Terms, 2012-2021
2.4.3 PayNXT360 Global Prepaid Card Risk Index
2.5 Prepaid Card Fraud Statistics
3 Kenya Open Loop Prepaid Card Future Growth Dynamics, 2012 - 2021
3.1 Trend Analysis by Key Performance Indicators
3.1.1 Open Loop Prepaid Card - Gross Dollar Value Trend Analysis, 2012-2021
3.1.2 Open Loop Prepaid Card - Transaction Value Trend Analysis, 2012-2021
3.1.3 Open Loop Prepaid Card - Transaction Volume Trend Analysis, 2012-2021
3.1.4 Open Loop Prepaid Card - Number of Card Trend Analysis, 2012-2021
3.2 Market Share Analysis by Open Loop Prepaid Card Categories
4 Kenya Closed Loop Prepaid Card Future Growth Dynamics, 2012 - 2021
4.1 Trend Analysis by Key Performance Indicators
4.1.1 Closed Loop Prepaid Card - Gross Dollar Value Trend Analysis, 2012-2021
4.1.2 Closed Loop Prepaid Card - Transaction Value Trend Analysis, 2012-2021
4.1.3 Closed Loop Prepaid Card - Transaction Volume Trend Analysis, 2012-2021
4.1.4 Closed Loop Prepaid Card - Number of Card Trend Analysis, 2012-2021
4.2 Market Share Analysis by Closed Loop Prepaid Card Categories
5 Kenya Prepaid Card Consumer Usage Trends
5.1 Prepaid Card Spend Analysis by Age Group
5.1.1 Trend Analysis by Age Group in Value Terms
5.1.2 Trend Analysis by Age Group in Volume Terms
5.2 Prepaid Card Transaction Value and Volume Analysis by Income Group
5.2.1 Trend Analysis by Income Group in Value Terms
5.2.2 Trend Analysis by Income Group in Volume Terms
5.3 Prepaid Card Transaction Value Analysis by Gender
5.4 Prepaid Card Usage Analysis
5.5 Prepaid Card Analysis by Transaction Size
6 Kenya Open Loop Prepaid Card Retail Spend Dynamics
6.1 Spend Analysis by Retail Segment, Value
6.2 Prepaid Penetration by Retail Categories
7 Kenya Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast, 2012-2021
8 Further Reading
8.1 About PayNXT360
8.2 Related Research
8.3 PayNXT360 Knowledge Center

List of Figures
Figure 1: PayNXT360's Methodology Framework
Figure 2: Kenya Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2012-2021
Figure 3: Kenya Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 4: Kenya Prepaid Card - Transaction Volume Trend Analysis (Million), 2012-2021
Figure 5: Kenya Prepaid Card - Number of Card Trend Analysis (‘000), 2012-2021
Figure 6: Kenya Prepaid Card - Market Share Analysis (Value) by Open Loop vs. Closed Loop, 2012 - 2021
Figure 7: Kenya Prepaid Card Market Share Analysis by Consumer Segments (Value)
Figure 8: Global Prepaid Card Industry Snapshot - Top 40 Markets and Hotspots
Figure 9: Prepaid Card Benchmarking Kenya Open Loop with Key Global Markets, 2012-2021
Figure 10: PayNXT360 Global Prepaid Card Risk Index, 2016
Figure 11: Kenya Prepaid Card Fraud Statistics by Type of Fraud, 2012-2021
Figure 12: Kenya Open Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2012-2021
Figure 13: Kenya Open Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 14: Kenya Open Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2012-2021
Figure 15: Kenya Open Loop Prepaid Card - Number of Card Trend Analysis (‘000), 2012-2021
Figure 16: Kenya Open Loop Prepaid Card - Market Share Analysis by Open Loop Prepaid Card Categories
Figure 17: Kenya Closed Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2012-2021
Figure 18: Kenya Closed Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 19: Kenya Closed Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2012-2021
Figure 20: Kenya Closed Loop Prepaid Card - Number of Card Trend Analysis (‘000), 2012-2021
Figure 21: Kenya Closed Loop Prepaid Card - Market Share Analysis by Closed Loop Prepaid Card Categories
Figure 22: Kenya Prepaid Card - Trend Analysis by Age Group in Transaction Value Terms
Figure 23: Kenya Prepaid Card - Trend Analysis by Age Group in Volume (No. of Card) Terms
Figure 24: Kenya Prepaid Card - Trend Analysis by Income Group in Value Terms
Figure 25: Kenya Prepaid Card - Trend Analysis by Income Group in Volume Terms
Figure 26: Kenya Prepaid Card - Trend Analysis by Gender in Value Terms
Figure 27: Kenya Prepaid Card - Usage Analysis
Figure 28: Kenya Prepaid Card - Analysis by Transaction Size
Figure 29: Kenya Prepaid Card - Spend Analysis by Retail Segment, Value
Figure 30: Kenya Prepaid Card - Prepaid Penetration by Retail Categories
Figure 31: Kenya Social Security and Other Government Benefit Programs Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 32: Kenya Social Security and Other Government Benefit Programs Prepaid Card - Market Share Analysis (Value) by Functional Attribute, 2016 Vs. 2021

List of Tables
Table 1: Kenya Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2012-2021
Table 2: Kenya Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 3: Kenya Prepaid Card - Transaction Volume Trend Analysis (Million), 2012-2021
Table 4: Kenya Prepaid Card - Number of Card Trend Analysis (‘000), 2012-2021
Table 5: Kenya Prepaid Card - Market Share Analysis (Value) by Open Loop vs. Closed Loop, 2012 - 2021
Table 6: Kenya Open Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2012-2021
Table 7: Kenya Open Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 8: Kenya Open Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2012-2021
Table 9: Kenya Open Loop Prepaid Card - Number of Card Trend Analysis (‘000), 2012-2021
Table 10: Kenya Closed Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2012-2021
Table 11: Kenya Closed Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 12: Kenya Closed Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2012-2021
Table 13: Kenya Closed Loop Prepaid Card - Number of Card Trend Analysis (‘000), 2012-2021
Table 14: Kenya Social Security and Other Government Benefit Programs Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021

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