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  5. > China Prepaid Gift Cards and Incentive Cards Market Intelligence and Future Growth Dynamics (Databook Series) - Market Size and Forecast (2011-2020), Trends, and Consumer Attitude & Behaviour

This is a data centric report, primarily consisting of charts and tables. This report from PayNXT360 provides a detailed data centric analysis of gift cards market along with overall market dynamics and consumer behaviour in the country. Please note that this is a data centric report, primarily consisting of charts and tables.

- Gift cards: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid gift card categories. Assesses consumer behaviour by type of consumer (retail and corporate), gifting occasion, card type (paper, plastic, digital), and market share by retail categories.

- Incentive cards: This report provides detailed market dynamics of corporate incentive cards, broadly segmented in two categories – consumer incentive card and employee / partner incentive card. It details market size and forecast at category level, by functional attribute (open loop and closed loop), and by corporate consumer segments (small scale business, mid-size business, and enterprise business).

- Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in the prepaid card industry.

- Open loop and closed loop: Provides market estimates and forecasts to assess opportunities in open loop and closed loop prepaid market segments. Details four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.

- Benchmarking and risk index: Benchmarks the prepaid card industry in the country with key global markets along with a risk assessment through PayNXT360’s proprietary Prepaid Cards Industry Risk Index (PCIRI).

- Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level. In addition, it provides an overview of how consumers are currently using prepaid cards across five key categories – travel, bill payment, retail spend, cash withdrawal, and P2P transfers. It also provides a breakdown by transaction size.

- Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.

Scope
- Market data and insights: It details market opportunities across 30 market segments in prepaid cards for the period 2011-2020 and identifies potential risks. Market estimates and forecasts assess overall prepaid card industry on four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.

- Prepaid segments by card function: Closed loop and open loop segments

- Consumer segments: Retail, corporate, and public sector

- Consumer spend segments: Age, income, gender

- Retail spend categories: Food and grocery, health & beauty, apparel and footwear, books / music / video, consumer electronics, pharmacy and wellness, gas station, restaurants & bars, toys, kids & babies, media and entertainment, services

- Prepaid card categories: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid card categories.

o Gift card: Market size and forecast by functional attribute (open loop and closed loop) and by consumer segments (retail, small scale business, mid-size business, and enterprise business). Also, breaks down the market size by consumer behavior, covering gifting occasion, card type (paper, plastic, digital), and market share by retail categories.

o Consumer incentive card: Market size and forecast at category level, by functional attribute (open loop and closed loop), and by consumer segments (small scale business, mid-size business, and enterprise business).

o Employee / partner incentive card: Market size and forecast at category level, by functional attribute (open loop and closed loop), and by consumer segments (small scale business, mid-size business, and enterprise business).

Reasons to Purchase
- In-depth understanding of prepaid gift card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2011-2020) for gift cards, incentive cards, and overall prepaid card industry.

- Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid cards strategy; assess market specific key trends and risks in prepaid cards industry.

- Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards.

- Establish market attractiveness: Gain insights into market attractiveness relative to other global markets through PayNXT360’s proprietary Prepaid Cards Industry Attractiveness and Risk Index.

Table Of Contents

China Prepaid Gift Cards and Incentive Cards Market Intelligence and Future Growth Dynamics (Databook Series) - Market Size and Forecast (2011-2020), Trends, and Consumer Attitude and Behaviour
1 About this Report
1.1 Methodology
1.2 Definitions
1.3 Disclaimer
2 China Prepaid Card Industry Market Attractiveness
2.1 Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators
2.1.1 China Prepaid Card - Gross Dollar Value Trend Analysis, 2011-2020
2.1.2 China Prepaid Card - Transaction Value Trend Analysis, 2011-2020
2.1.3 China Prepaid Card - Transaction Volume Trend Analysis, 2011-2020
2.1.4 China Prepaid Card - Number of Card Trend Analysis, 2011-2020
2.2 Market Share Analysis by Functional Attributes - Open Loop vs. Closed Loop, 2011 - 2020
2.3 Prepaid Card Market Share Analysis by Consumer Segments
2.4 Benchmarking China Open Loop with Key Global Markets
2.4.1 Global Prepaid Card Industry Snapshot - Top 40 Markets and Hotspots
2.4.2 Prepaid Card Market Opportunity - Global Benchmarking in Value Terms, 2011-2020
2.4.3 PayNXT360 Global Prepaid Card Risk Index
2.5 Prepaid Card Fraud Statistics
3 China Open Loop Prepaid Card Future Growth Dynamics, 2011 - 2020
3.1 Trend Analysis by Key Performance Indicators
3.1.1 Open Loop Prepaid Card - Gross Dollar Value Trend Analysis, 2011-2020
3.1.2 Open Loop Prepaid Card - Transaction Value Trend Analysis, 2011-2020
3.1.3 Open Loop Prepaid Card - Transaction Volume Trend Analysis, 2011-2020
3.1.4 Open Loop Prepaid Card - Number of Card Trend Analysis, 2011-2020
3.2 Market Share Analysis by Open Loop Prepaid Card Categories
4 China Closed Loop Prepaid Card Future Growth Dynamics, 2011 - 2020
4.1 Trend Analysis by Key Performance Indicators
4.1.1 Closed Loop Prepaid Card - Gross Dollar Value Trend Analysis, 2011-2020
4.1.2 Closed Loop Prepaid Card - Transaction Value Trend Analysis, 2011-2020
4.1.3 Closed Loop Prepaid Card - Transaction Volume Trend Analysis, 2011-2020
4.1.4 Closed Loop Prepaid Card - Number of Card Trend Analysis, 2011-2020
4.2 Market Share Analysis by Closed Loop Prepaid Card Categories
5 China Gift Card Market Size and Forecast, 2011-2020
5.1 Gift Card - Transaction Value Trend Analysis, 2011-2020
5.2 Gift Card Market Size and Forecast by Functional Attribute
5.2.1 Open Loop Gift Card - Transaction Value Trend Analysis, 2011-2020
5.2.2 Closed Loop Gift Card - Transaction Value Trend Analysis, 2011-2020
5.3 Gift Card Market Size and Forecast by Consumer Segments
5.3.1 Gift Card Market Size Trend Analysis by Retail Consumer Segment
5.3.2 Gift Card Market Size Trend Analysis by Corporate Consumer Segment
5.4 Gift Card Market Share Analysis by Retail Categories
5.5 Gift Card Market Share Analysis by Gifting Occasion
5.6 Gift Card Market Share Analysis by Card Type
5.7 Gift Card Market Share Analysis by Purchase Location
6 China Consumer Incentive Prepaid Card Market Size and Forecast, 2011-2020
6.1 Consumer Incentive Prepaid Card - Transaction Value Trend Analysis, 2011-2020
6.2 Consumer Incentive Prepaid Card Market Size and Forecast by Functional Attribute
6.2.1 Open Loop Consumer Incentive Prepaid Card - Transaction Value Trend Analysis, 2011-2020
6.2.2 Closed Loop Consumer Incentive Prepaid Card - Transaction Value Trend Analysis, 2011-2020
6.3 Consumer Incentive Prepaid Card Market Size and Forecast by Consumer Segments, 2011-2020
6.3.1 Consumer Incentive Prepaid Card Market Size and Forecast - Small Scale Business Segment, 2011-2020
6.3.2 Consumer Incentive Prepaid Card Market Size and Forecast - Mid-Tier Business Segment, 2011-2020
6.3.3 Consumer Incentive Prepaid Card Market Size and Forecast - Enterprise Business Segment, 2011-2020
7 China Employee / Partner Incentive Prepaid Card Market Size and Forecast, 2011-2020
7.1 Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis, 2011-2020
7.2 Employee / Partner Incentive Prepaid Card Market Size and Forecast by Functional Attribute
7.2.1 Open Loop Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis, 2011-2020
7.2.2 Closed Loop Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis, 2011-2020
7.3 Employee / Partner Incentive Prepaid Card Market Size and Forecast by Consumer Segments, 2011-2020
7.3.1 Employee / Partner Incentive Prepaid Card Market Size and Forecast - Small Scale Business Segment, 2011-2020
7.3.2 Employee / Partner Incentive Prepaid Card Market Size and Forecast - Mid-Tier Business Segment, 2011-2020
7.3.3 Employee / Partner Incentive Prepaid Card Market Size and Forecast - Enterprise Business Segment, 2011-2020
8 Further Reading
8.1 About PayNXT360
8.2 Related Research
8.3 PayNXT360 Knowledge Center

List of Figures
Figure 1: PayNXT360's Methodology Framework
Figure 2: China Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Figure 3: China Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 4: China Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Figure 5: China Prepaid Card - Number of Card Trend Analysis (‘000), 2011-2020
Figure 6: China Prepaid Card - Market Share Analysis (Value) by Open Loop vs. Closed Loop, 2011 - 2020
Figure 7: China Prepaid Card Market Share Analysis by Consumer Segments (Value)
Figure 8: Global Prepaid Card Industry Snapshot - Top 40 Markets and Hotspots
Figure 9: Prepaid Card Benchmarking China Open Loop with Key Global Markets, 2011-2020
Figure 10: PayNXT360 Global Prepaid Card Risk Index, 2015
Figure 11: China Prepaid Card Fraud Statistics by Type of Fraud, 2011-2020
Figure 12: China Open Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Figure 13: China Open Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 14: China Open Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Figure 15: China Open Loop Prepaid Card - Number of Card Trend Analysis (‘000), 2011-2020
Figure 16: China Open Loop Prepaid Card - Market Share Analysis by Open Loop Prepaid Card Categories
Figure 17: China Closed Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Figure 18: China Closed Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 19: China Closed Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Figure 20: China Closed Loop Prepaid Card - Number of Card Trend Analysis (‘000), 2011-2020
Figure 21: China Closed Loop Prepaid Card - Market Share Analysis by Closed Loop Prepaid Card Categories
Figure 22: China Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 23: China Gift Card Prepaid Card - Market Share Analysis (Value) by Functional Attribute, 2015 Vs. 2020
Figure 24: China Open Loop Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 25: China Closed Loop Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 26: China Gift Card Prepaid Card - Market Share Analysis (Value) by Consumer Segments, 2015 Vs. 2020
Figure 27: China Gift Card - Market Size and Forecast by Retail Consumer Segment (US$ Million), 2011-2020
Figure 28: China Gift Card - Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2011-2020
Figure 29: China Gift Card - Market Share Analysis by Retail Categories
Figure 30: China Gift Card - Market Share Analysis by Gifting Occasion
Figure 31: China Gift Card - Market Share Analysis by Card Type
Figure 32: China Gift Card - Market Share Analysis by Purchase Location
Figure 33: China Consumer Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 34: China Consumer Incentive Prepaid Card - Market Share Analysis (Value) by Functional Attribute, 2015 Vs. 2020
Figure 35: China Open Loop Consumer Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 36: China Closed Loop Consumer Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 37: China Consumer Incentive Prepaid Card - Market Share Analysis (Value) by Consumer Segments, 2015 Vs. 2020
Figure 38: China Consumer Incentive Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2011-2020
Figure 39: China Consumer Incentive Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2011-2020
Figure 40: China Consumer Incentive Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2011-2020
Figure 41: China Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 42: China Employee / Partner Incentive Prepaid Card - Market Share Analysis (Value) by Functional Attribute, 2015 Vs. 2020
Figure 43: China Open Loop Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 44: China Closed Loop Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 45: China Employee / Partner Incentive Prepaid Card - Market Share Analysis (Value) by Consumer Segments, 2015 Vs. 2020
Figure 46: China Employee / Partner Incentive Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2011-2020
Figure 47: China Prepaid Employee / Partner Incentive Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2011-2020
Figure 48: China Employee / Partner Incentive Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2011-2020

List of Tables
Table 1: China Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Table 2: China Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 3: China Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Table 4: China Prepaid Card - Number of Card Trend Analysis (‘000), 2011-2020
Table 5: China Prepaid Card - Market Share Analysis (Value) by Open Loop vs. Closed Loop, 2011 - 2020
Table 6: China Open Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Table 7: China Open Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 8: China Open Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Table 9: China Open Loop Prepaid Card - Number of Card Trend Analysis (‘000), 2011-2020
Table 10: China Closed Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Table 11: China Closed Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 12: China Closed Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Table 13: China Closed Loop Prepaid Card - Number of Card Trend Analysis (‘000), 2011-2020
Table 14: China Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 15: China Open Loop Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 16: China Closed Loop Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 17: China Prepaid Gift Card - Market Size and Forecast by Retail Consumer Segment (US$ Million), 2011-2020
Table 18: China Gift Card - Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2011-2020
Table 19: China Consumer Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 20: China Open Loop Consumer Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 21: China Closed Loop Consumer Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 22: China Consumer Incentive Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2011-2020
Table 23: China Consumer Incentive Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2011-2020
Table 24: China Consumer Incentive Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2011-2020
Table 25: China Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 26: China Open Loop Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 27: China Closed Loop Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 28: China Employee / Partner Incentive Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2011-2020
Table 29: China Employee / Partner Incentive Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2011-2020
Table 30: China Employee / Partner Incentive Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2011-2020

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