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  5. > South Korea Prepaid Gift Cards and Incentive Cards Market Intelligence and Future Growth Dynamics (Databook Series) - Market Size and Forecast (2011-2020), Trends, and Consumer Attitude & Behaviour

This is a data centric report, primarily consisting of charts and tables. This report from PayNXT360 provides a detailed data centric analysis of gift cards market along with overall market dynamics and consumer behaviour in the country. Please note that this is a data centric report, primarily consisting of charts and tables.

- Gift cards: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid gift card categories. Assesses consumer behaviour by type of consumer (retail and corporate), gifting occasion, card type (paper, plastic, digital), and market share by retail categories.

- Incentive cards: This report provides detailed market dynamics of corporate incentive cards, broadly segmented in two categories – consumer incentive card and employee / partner incentive card. It details market size and forecast at category level, by functional attribute (open loop and closed loop), and by corporate consumer segments (small scale business, mid-size business, and enterprise business).

- Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in the prepaid card industry.

- Open loop and closed loop: Provides market estimates and forecasts to assess opportunities in open loop and closed loop prepaid market segments. Details four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.

- Benchmarking and risk index: Benchmarks the prepaid card industry in the country with key global markets along with a risk assessment through PayNXT360’s proprietary Prepaid Cards Industry Risk Index (PCIRI).

- Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level. In addition, it provides an overview of how consumers are currently using prepaid cards across five key categories – travel, bill payment, retail spend, cash withdrawal, and P2P transfers. It also provides a breakdown by transaction size.

- Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.

Scope
- Market data and insights: It details market opportunities across 30 market segments in prepaid cards for the period 2011-2020 and identifies potential risks. Market estimates and forecasts assess overall prepaid card industry on four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.

- Prepaid segments by card function: Closed loop and open loop segments

- Consumer segments: Retail, corporate, and public sector

- Consumer spend segments: Age, income, gender

- Retail spend categories: Food and grocery, health & beauty, apparel and footwear, books / music / video, consumer electronics, pharmacy and wellness, gas station, restaurants & bars, toys, kids & babies, media and entertainment, services

- Prepaid card categories: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid card categories.

o Gift card: Market size and forecast by functional attribute (open loop and closed loop) and by consumer segments (retail, small scale business, mid-size business, and enterprise business). Also, breaks down the market size by consumer behavior, covering gifting occasion, card type (paper, plastic, digital), and market share by retail categories.

o Consumer incentive card: Market size and forecast at category level, by functional attribute (open loop and closed loop), and by consumer segments (small scale business, mid-size business, and enterprise business).

o Employee / partner incentive card: Market size and forecast at category level, by functional attribute (open loop and closed loop), and by consumer segments (small scale business, mid-size business, and enterprise business).

Reasons to Purchase
- In-depth understanding of prepaid gift card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2011-2020) for gift cards, incentive cards, and overall prepaid card industry.

- Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid cards strategy; assess market specific key trends and risks in prepaid cards industry.

- Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards.

- Establish market attractiveness: Gain insights into market attractiveness relative to other global markets through PayNXT360’s proprietary Prepaid Cards Industry Attractiveness and Risk Index.

Table Of Contents

South Korea Prepaid Gift Cards and Incentive Cards Market Intelligence and Future Growth Dynamics (Databook Series) - Market Size and Forecast (2011-2020), Trends, and Consumer Attitude and Behaviour
1 About this Report
1.1 Methodology
1.2 Definitions
1.3 Disclaimer
2 South Korea Prepaid Card Industry Market Attractiveness
2.1 Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators
2.1.1 South Korea Prepaid Card - Gross Dollar Value Trend Analysis, 2011-2020
2.1.2 South Korea Prepaid Card - Transaction Value Trend Analysis, 2011-2020
2.1.3 South Korea Prepaid Card - Transaction Volume Trend Analysis, 2011-2020
2.1.4 South Korea Prepaid Card - Number of Card Trend Analysis, 2011-2020
2.2 Market Share Analysis by Functional Attributes - Open Loop vs. Closed Loop, 2011 - 2020
2.3 Prepaid Card Market Share Analysis by Consumer Segments
2.4 Benchmarking South Korea Open Loop with Key Global Markets
2.4.1 Global Prepaid Card Industry Snapshot - Top 40 Markets and Hotspots
2.4.2 Prepaid Card Market Opportunity - Global Benchmarking in Value Terms, 2011-2020
2.4.3 PayNXT360 Global Prepaid Card Risk Index
2.5 Prepaid Card Fraud Statistics
3 South Korea Open Loop Prepaid Card Future Growth Dynamics, 2011 - 2020
3.1 Trend Analysis by Key Performance Indicators
3.1.1 Open Loop Prepaid Card - Gross Dollar Value Trend Analysis, 2011-2020
3.1.2 Open Loop Prepaid Card - Transaction Value Trend Analysis, 2011-2020
3.1.3 Open Loop Prepaid Card - Transaction Volume Trend Analysis, 2011-2020
3.1.4 Open Loop Prepaid Card - Number of Card Trend Analysis, 2011-2020
3.2 Market Share Analysis by Open Loop Prepaid Card Categories
4 South Korea Closed Loop Prepaid Card Future Growth Dynamics, 2011 - 2020
4.1 Trend Analysis by Key Performance Indicators
4.1.1 Closed Loop Prepaid Card - Gross Dollar Value Trend Analysis, 2011-2020
4.1.2 Closed Loop Prepaid Card - Transaction Value Trend Analysis, 2011-2020
4.1.3 Closed Loop Prepaid Card - Transaction Volume Trend Analysis, 2011-2020
4.1.4 Closed Loop Prepaid Card - Number of Card Trend Analysis, 2011-2020
4.2 Market Share Analysis by Closed Loop Prepaid Card Categories
5 South Korea Gift Card Market Size and Forecast, 2011-2020
5.1 Gift Card - Transaction Value Trend Analysis, 2011-2020
5.2 Gift Card Market Size and Forecast by Functional Attribute
5.2.1 Open Loop Gift Card - Transaction Value Trend Analysis, 2011-2020
5.2.2 Closed Loop Gift Card - Transaction Value Trend Analysis, 2011-2020
5.3 Gift Card Market Size and Forecast by Consumer Segments
5.3.1 Gift Card Market Size Trend Analysis by Retail Consumer Segment
5.3.2 Gift Card Market Size Trend Analysis by Corporate Consumer Segment
5.4 Gift Card Market Share Analysis by Retail Categories
5.5 Gift Card Market Share Analysis by Gifting Occasion
5.6 Gift Card Market Share Analysis by Card Type
5.7 Gift Card Market Share Analysis by Purchase Location
6 South Korea Consumer Incentive Prepaid Card Market Size and Forecast, 2011-2020
6.1 Consumer Incentive Prepaid Card - Transaction Value Trend Analysis, 2011-2020
6.2 Consumer Incentive Prepaid Card Market Size and Forecast by Functional Attribute
6.2.1 Open Loop Consumer Incentive Prepaid Card - Transaction Value Trend Analysis, 2011-2020
6.2.2 Closed Loop Consumer Incentive Prepaid Card - Transaction Value Trend Analysis, 2011-2020
6.3 Consumer Incentive Prepaid Card Market Size and Forecast by Consumer Segments, 2011-2020
6.3.1 Consumer Incentive Prepaid Card Market Size and Forecast - Small Scale Business Segment, 2011-2020
6.3.2 Consumer Incentive Prepaid Card Market Size and Forecast - Mid-Tier Business Segment, 2011-2020
6.3.3 Consumer Incentive Prepaid Card Market Size and Forecast - Enterprise Business Segment, 2011-2020
7 South Korea Employee / Partner Incentive Prepaid Card Market Size and Forecast, 2011-2020
7.1 Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis, 2011-2020
7.2 Employee / Partner Incentive Prepaid Card Market Size and Forecast by Functional Attribute
7.2.1 Open Loop Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis, 2011-2020
7.2.2 Closed Loop Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis, 2011-2020
7.3 Employee / Partner Incentive Prepaid Card Market Size and Forecast by Consumer Segments, 2011-2020
7.3.1 Employee / Partner Incentive Prepaid Card Market Size and Forecast - Small Scale Business Segment, 2011-2020
7.3.2 Employee / Partner Incentive Prepaid Card Market Size and Forecast - Mid-Tier Business Segment, 2011-2020
7.3.3 Employee / Partner Incentive Prepaid Card Market Size and Forecast - Enterprise Business Segment, 2011-2020
8 Further Reading
8.1 About PayNXT360
8.2 Related Research
8.3 PayNXT360 Knowledge Center

List of Figures
Figure 1: PayNXT360's Methodology Framework
Figure 2: South Korea Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Figure 3: South Korea Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 4: South Korea Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Figure 5: South Korea Prepaid Card - Number of Card Trend Analysis (‘000), 2011-2020
Figure 6: South Korea Prepaid Card - Market Share Analysis (Value) by Open Loop vs. Closed Loop, 2011 - 2020
Figure 7: South Korea Prepaid Card Market Share Analysis by Consumer Segments (Value)
Figure 8: Global Prepaid Card Industry Snapshot - Top 40 Markets and Hotspots
Figure 9: Prepaid Card Benchmarking South Korea Open Loop with Key Global Markets, 2011-2020
Figure 10: PayNXT360 Global Prepaid Card Risk Index, 2015
Figure 11: South Korea Prepaid Card Fraud Statistics by Type of Fraud, 2011-2020
Figure 12: South Korea Open Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Figure 13: South Korea Open Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 14: South Korea Open Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Figure 15: South Korea Open Loop Prepaid Card - Number of Card Trend Analysis (‘000), 2011-2020
Figure 16: South Korea Open Loop Prepaid Card - Market Share Analysis by Open Loop Prepaid Card Categories
Figure 17: South Korea Closed Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Figure 18: South Korea Closed Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 19: South Korea Closed Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Figure 20: South Korea Closed Loop Prepaid Card - Number of Card Trend Analysis (‘000), 2011-2020
Figure 21: South Korea Closed Loop Prepaid Card - Market Share Analysis by Closed Loop Prepaid Card Categories
Figure 22: South Korea Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 23: South Korea Gift Card Prepaid Card - Market Share Analysis (Value) by Functional Attribute, 2015 Vs. 2020
Figure 24: South Korea Open Loop Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 25: South Korea Closed Loop Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 26: South Korea Gift Card Prepaid Card - Market Share Analysis (Value) by Consumer Segments, 2015 Vs. 2020
Figure 27: South Korea Gift Card - Market Size and Forecast by Retail Consumer Segment (US$ Million), 2011-2020
Figure 28: South Korea Gift Card - Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2011-2020
Figure 29: South Korea Gift Card - Market Share Analysis by Retail Categories
Figure 30: South Korea Gift Card - Market Share Analysis by Gifting Occasion
Figure 31: South Korea Gift Card - Market Share Analysis by Card Type
Figure 32: South Korea Gift Card - Market Share Analysis by Purchase Location
Figure 33: South Korea Consumer Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 34: South Korea Consumer Incentive Prepaid Card - Market Share Analysis (Value) by Functional Attribute, 2015 Vs. 2020
Figure 35: South Korea Open Loop Consumer Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 36: South Korea Closed Loop Consumer Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 37: South Korea Consumer Incentive Prepaid Card - Market Share Analysis (Value) by Consumer Segments, 2015 Vs. 2020
Figure 38: South Korea Consumer Incentive Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2011-2020
Figure 39: South Korea Consumer Incentive Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2011-2020
Figure 40: South Korea Consumer Incentive Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2011-2020
Figure 41: South Korea Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 42: South Korea Employee / Partner Incentive Prepaid Card - Market Share Analysis (Value) by Functional Attribute, 2015 Vs. 2020
Figure 43: South Korea Open Loop Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 44: South Korea Closed Loop Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 45: South Korea Employee / Partner Incentive Prepaid Card - Market Share Analysis (Value) by Consumer Segments, 2015 Vs. 2020
Figure 46: South Korea Employee / Partner Incentive Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2011-2020
Figure 47: South Korea Prepaid Employee / Partner Incentive Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2011-2020
Figure 48: South Korea Employee / Partner Incentive Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2011-2020

List of Tables
Table 1: South Korea Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Table 2: South Korea Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 3: South Korea Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Table 4: South Korea Prepaid Card - Number of Card Trend Analysis (‘000), 2011-2020
Table 5: South Korea Prepaid Card - Market Share Analysis (Value) by Open Loop vs. Closed Loop, 2011 - 2020
Table 6: South Korea Open Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Table 7: South Korea Open Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 8: South Korea Open Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Table 9: South Korea Open Loop Prepaid Card - Number of Card Trend Analysis (‘000), 2011-2020
Table 10: South Korea Closed Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Table 11: South Korea Closed Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 12: South Korea Closed Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Table 13: South Korea Closed Loop Prepaid Card - Number of Card Trend Analysis (‘000), 2011-2020
Table 14: South Korea Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 15: South Korea Open Loop Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 16: South Korea Closed Loop Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 17: South Korea Prepaid Gift Card - Market Size and Forecast by Retail Consumer Segment (US$ Million), 2011-2020
Table 18: South Korea Gift Card - Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2011-2020
Table 19: South Korea Consumer Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 20: South Korea Open Loop Consumer Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 21: South Korea Closed Loop Consumer Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 22: South Korea Consumer Incentive Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2011-2020
Table 23: South Korea Consumer Incentive Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2011-2020
Table 24: South Korea Consumer Incentive Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2011-2020
Table 25: South Korea Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 26: South Korea Open Loop Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 27: South Korea Closed Loop Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 28: South Korea Employee / Partner Incentive Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2011-2020
Table 29: South Korea Employee / Partner Incentive Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2011-2020
Table 30: South Korea Employee / Partner Incentive Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2011-2020

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