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This is a data centric report, primarily consisting of charts and tables. This report from PayNXT360 provides trend analysis (market size and forecast) of prepaid (pay before) cards, offering a wealth of insights to help companies understand this growing but quickly changing market.
- Market dynamics: Provides data and forecast which helps in understanding size and structure, industry dynamics, market trends, and consumer attitude and behaviour in the prepaid card industry.
- Open loop and closed loop: Provides market estimates and forecasts to assess opportunities in open loop and closed loop prepaid market segments. Details four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.
- Prepaid card categories: Details market opportunities across 11 market segments in prepaid cards for the period 2011-2020 and identifies potential risks, and consumer adoption.
- Benchmarking and risk index: Benchmarks the prepaid card industry in the country with key global markets along with a risk assessment through PayNXT360’s proprietary Prepaid Cards Industry Risk Index (PCIRI).
- Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level. In addition, it provides an overview of how consumers are currently using prepaid cards across five key categories – travel, bill payment, retail spend, cash withdrawal, and P2P transfers. It also provides a breakdown by transaction size.
- Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.
- Gift cards: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid gift card categories. Assesses consumer behaviour by type of consumer (retail and corporate), gifting occasion, card type (paper, plastic, digital), and market share by retail categories.

Scope
- Market data: It details market opportunities across 15 market segments in prepaid cards for the period 2011-2020 and identifies potential risks. Market estimates and forecasts assess overall prepaid card industry on four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.
- Prepaid segments by card function: Closed loop and open loop segments
- Prepaid card categories: Gift Cards, Teen and Campus Cards, General Purpose Reloadable Cards, Remittance Cards, Travel Cards, Business Expense Cards, Payroll Cards, Corporate Incentive Cards, Consumer Incentives, Government Benefit & Other Program Cards, Healthcare & Insurance Cards
- Consumer segments: Retail, Corporate, and Public Sector
- Consumer spend segments: Age, Income, Gender
- Retail spend categories: Food and Grocery, Health & Beauty, Apparel and Footwear, Books / Music / Video, Consumer Electronics, Pharmacy and Wellness, Gas Station, Restaurants & Bars, Toys, Kids & Babies, Media and Entertainment, Services

Reasons to Purchase
- In-depth understanding of prepaid card market dynamics: Understand market opportunity, key trends and drivers along with five year forecast (2011-2020) for over 15 segments and sub-segments of prepaid cards.
- Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid cards strategy; assess market specific key trends and risks in prepaid cards industry.
- Get insights into consumer attitude and behaviour: Understand consumer attitude and behaviour and boost ROI. Get insights into retail spend through prepaid cards.
- Establish market attractiveness: Gain insights into market attractiveness relative to other global markets through PayNXT360’s proprietary Prepaid Cards Industry Attractiveness and Risk Index.

Table Of Contents

Kenya Prepaid Cards Business and Investment Opportunities (Databook Series) - Market Size and Forecast (2011-2020), Consumer Attitude and Behaviour, Retail Spend, Market Risk
1. About this Report
1.1 Summary
1.2 Scope
1.3 Methodology
1.4 Definitions
1.5 About PayNXT360
1.6 Related Research
1.7 Disclaimer
2. Kenya Prepaid Card Industry Market Attractiveness
2.1 Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators
2.1.1 Kenya Prepaid Card - Gross Dollar Value Trend Analysis, 2011-2020
2.1.2 Kenya Prepaid Card - Transaction Value Trend Analysis, 2011-2020
2.1.3 Kenya Prepaid Card - Transaction Volume Trend Analysis, 2011-2020
2.1.4 Kenya Prepaid Card - Number of Cards Trend Analysis, 2011-2020
2.2 Market Share Analysis by Functional Attributes - Open Loop vs. Closed Loop, 2011 - 2020
2.3 Prepaid Card Market Share Analysis by Consumer Segments
2.4 Benchmarking Kenya Open Loop with Key Global Markets
2.4.1 Global Prepaid Card Industry Snapshot - Top 40 Markets and Hotspots
2.4.2 Prepaid Cards Market Opportunity - Global Benchmarking in Value Terms, 2011-2020
2.4.3 PayNXT360 Global Prepaid Card Risk Index
2.5 Prepaid Card Fraud Statistics
3. Kenya Open Loop Prepaid Card Future Growth Dynamics, 2011 - 2020
3.1 Trend Analysis by Key Performance Indicators
3.1.1 Open Loop Prepaid Card - Gross Dollar Value Trend Analysis, 2011-2020
3.1.2 Open Loop Prepaid Card - Transaction Value Trend Analysis, 2011-2020
3.1.3 Open Loop Prepaid Card - Transaction Volume Trend Analysis, 2011-2020
3.1.4 Open Loop Prepaid Card - Number of Cards Trend Analysis, 2011-2020
3.2 Market Share Analysis by Open Loop Prepaid Card Categories
4. Kenya Closed Loop Prepaid Card Future Growth Dynamics, 2011 - 2020
4.1 Closed Loop Prepaid Card - Gross Dollar Value Trend Analysis, 2011-2020
4.2 Closed Loop Prepaid Card - Transaction Value Trend Analysis, 2011-2020
4.3 Closed Loop Prepaid Card - Transaction Volume Trend Analysis, 2011-2020
4.4 Closed Loop Prepaid Card - Number of Cards Trend Analysis, 2011-2020
5. Kenya Prepaid Cards Consumer Usage Trends
5.1 Prepaid Card Spend Analysis by Age Group
5.1.1 Trend Analysis by Age Group in Value Terms
5.1.2 Trend Analysis by Age Group in Volume Terms
5.2 Prepaid Card Transaction Value and Volume Analysis by Income Group
5.2.1 Trend Analysis by Income Group in Value Terms
5.2.2 Trend Analysis by Income Group in Volume Terms
5.3 Prepaid Card Transaction Value Analysis by Gender
5.4 Prepaid Cards Usage Analysis
5.5 Prepaid Cards Analysis by Transaction Size
6. Kenya Open Loop Prepaid Cards Retail Spend Dynamics
6.1 Spend Analysis by Retail Segment, Value
6.2 Spend Analysis by Retail Segment, Volume
6.3 Prepaid Penetration by Retail Categories
7. Kenya Gift Cards Market Size and Forecast, 2011-2020
7.1 Gift Cards - Transaction Value Trend Analysis, 2011-2020
7.2 Market Size and Forecast by Functional Attribute
7.2.1 Open Loop Gift Card - Transaction Value Trend Analysis, 2011-2020
7.2.2 Closed Loop Gift Card - Transaction Value Trend Analysis, 2011-2020
7.3 Market Size and Forecast by Consumer Segments
7.3.1 Trend Analysis by Retail Consumer Segment
7.3.2 Trend Analysis by Corporate Consumer Segment
7.4 Market Share Analysis by Retail Categories
7.5 Market Share Analysis by Gifting Occasion
7.6 Market Share Analysis by Card Type
7.7 Market Share Analysis by Purchase Location
8. Kenya Corporate Prepaid Cards Market Size and Forecast, 2011-2020
8.1 Corporate Prepaid Card - Transaction Value Trend Analysis, 2011-2020
8.2 Analysis by Key Corporate Prepaid Card Categories
8.2.1 Prepaid Business Expense Card - Transaction Value Trend Analysis, 2011-2020
8.2.2 Payroll Card - Transaction Value Trend Analysis, 2011-2020
8.2.3 Corporate Incentive Prepaid Card - Transaction Value Trend Analysis, 2011-2020
8.2.4 Consumer Incentive Prepaid Card - Transaction Value Trend Analysis, 2011-2020
9. Kenya Government / Benefit Prepaid Cards Market Size and Forecast, 2011-2020
10. Kenya General Purpose Prepaid Cards Market Size and Future Growth Dynamics
11. Kenya Travel Prepaid Cards Transaction Value Trend Analysis and Forecast, 2011-2020
12. Kenya Remittance Prepaid Cards Transaction Value Trend Analysis and Forecast, 2011-2020
13. Kenya Teen and Campus Prepaid Cards Transaction Value Trend Analysis and Forecast, 2011-2020
14. Kenya Healthcare and Insurance Prepaid Cards Transaction Value Trend Analysis and Forecast, 2011-2020

List of Figures
Figure 1: PayNXT360's Methodology Framework
Figure 2: Kenya Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Figure 3: Kenya Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 4: Kenya Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Figure 5: Kenya Prepaid Card - Number of Cards Trend Analysis (‘000), 2011-2020
Figure 6: Kenya Prepaid Cards - Market Share Analysis (Value) by Open Loop vs. Closed Loop, 2011 - 2020
Figure 7: Kenya Prepaid Card Market Share Analysis by Consumer Segments (Value)
Figure 8: Global Prepaid Card Industry Snapshot - Top 40 Markets and Hotspots
Figure 9: Prepaid Cards Benchmarking Kenya Open Loop with Key Global Markets, 2011-2020
Figure 10: PayNXT360 Global Prepaid Card Risk Index, 2015
Figure 11: Kenya Prepaid Cards Fraud Statistics by Type of Fraud, 2011-2020
Figure 12: Kenya Open Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Figure 13: Kenya Open Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 14: Kenya Open Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Figure 15: Kenya Open Loop Prepaid Card - Number of Cards Trend Analysis (‘000), 2011-2020
Figure 16: Kenya Open Loop Prepaid Card - Market Share Analysis by Open Loop Prepaid Card Categories
Figure 17: Kenya Closed Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Figure 18: Kenya Closed Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 19: Kenya Closed Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Figure 20: Kenya Closed Loop Prepaid Card - Number of Cards Trend Analysis (‘000), 2011-2020
Figure 21: Kenya Prepaid Card - Trend Analysis by Age Group in Transaction Value Terms
Figure 22: Kenya Prepaid Card - Trend Analysis by Age Group in Volume Terms
Figure 23: Kenya Prepaid Card - Trend Analysis by Income Group in Value Terms
Figure 24: Kenya Prepaid Card - Trend Analysis by Income Group in Volume Terms
Figure 25: Kenya Prepaid Card - Trend Analysis by Gender in Value Terms
Figure 26: Kenya Prepaid Card - Usage Analysis
Figure 27: Kenya Prepaid Card - Analysis by Transaction Size
Figure 28: Kenya Prepaid Card - Spend Analysis by Retail Segment, Value
Figure 29: Kenya Prepaid Card - Spend Analysis by Retail Segment, Volume
Figure 30: Kenya Prepaid Card - Prepaid Penetration by Retail Categories
Figure 31: Kenya Prepaid Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 32: Kenya Open Loop Prepaid Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 33: Kenya Closed Loop Prepaid Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 34: Kenya Prepaid Gift Card - Market Size and Forecast by Retail Consumer Segment (Transaction Value in US$ Million), 2011-2020
Figure 35: Kenya Prepaid Gift Card - Market Size and Forecast by Corporate Consumer Segment (Transaction Value in US$ Million), 2011-2020
Figure 36: Kenya Prepaid Gift Card - Market Share Analysis by Retail Categories (by Value)
Figure 37: Kenya Prepaid Gift Card - Market Share Analysis by Gifting Occasion (by Value)
Figure 38: Kenya Prepaid Gift Card - Market Share Analysis by Card Type (by Value)
Figure 39: Kenya Prepaid Gift Card - Market Share Analysis by Purchase Location (by Value)
Figure 40: Kenya Corporate Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 41: Kenya Business Expense Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 42: Kenya Payroll Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 43: Kenya Corporate Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 44: Kenya Consumer Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 45: Kenya Government Benefit and Other Program Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 46: Kenya General Purpose Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 47: Kenya Open Loop Travel Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 48: Kenya Remittance Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 49: Kenya Teen and Campus Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 50: Kenya Insurance Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020

List of Tables
Table 1: Kenya Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Table 2: Kenya Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 3: Kenya Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Table 4: Kenya Prepaid Card - Number of Cards Trend Analysis (‘000), 2011-2020
Table 5: Kenya Prepaid Cards - Market Share Analysis (Value) by Open Loop vs. Closed Loop, 2011 - 2020
Table 6: Kenya Open Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Table 7: Kenya Open Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 8: Kenya Open Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Table 9: Kenya Open Loop Prepaid Card - Number of Cards Trend Analysis (‘000), 2011-2020
Table 10: Kenya Closed Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Table 11: Kenya Closed Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 12: Kenya Closed Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Table 13: Kenya Closed Loop Prepaid Card - Number of Cards Trend Analysis (‘000), 2011-2020
Table 14: Kenya Gift Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 15: Kenya Open Loop Prepaid Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 16: Kenya Closed Loop Prepaid Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 17: Kenya Prepaid Gift Card - Market Size and Forecast by Retail Consumer Segment (US$ Million), 2011-2020
Table 18: Kenya Prepaid Gift Card - Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2011-2020
Table 19: Kenya Corporate Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 20: Kenya Business Expense Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 21: Kenya Payroll Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 22: Kenya Corporate Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 23: Kenya Consumer Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 24: Kenya Government Benefit and Other Program Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 25: Kenya General Purpose Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 26: Kenya Open Loop Travel Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 27: Kenya Remittance Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 28: Kenya Teen and Campus Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 29: Kenya Insurance Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020

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