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  5. > Kenya Prepaid Cards Business and Investment Opportunities (Databook Series) – Market Size and Forecast (2012-2021), Consumer Attitude & Behaviour, Retail Spend, Market Risk

The prepaid card market in Gross Dollar Value terms increased at a CAGR of 47.7% during 2012-2016. Over the forecast period of 2017 to 2021, the category is expected to record a CAGR of 35.5%, increasing from US$ 3,495.9 million in 2017 to reach US$ 11,773.8 million by 2021.

This is a data centric report, primarily consisting of charts and tables. This report from PayNXT360 provides trend analysis (market size and forecast) of prepaid (pay before) cards, offering a wealth of insights to help companies understand this growing but quickly changing market.

- Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in prepaid card industry.

- Open loop and closed loop: Provides market estimates and forecasts to assess opportunities in open loop and closed loop prepaid market segments. Details four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.

- Open loop prepaid card categories: Identifies potential risks, consumer adoption, and market size across 11 market segments in open loop prepaid cards for the period 2013-2021. These include gift, business & administrative expense, payroll, meal, employee / partner incentive, travel forex, general purpose, remittance, teen and campus, social security and other government benefit programs, insurance claims.

- Closed loop prepaid card categories: Identifies potential risks, consumer adoption, and market size across 10 market segments in closed loop prepaid cards for the period 2013-2021. These include gift, meal, healthcare and wellness, consumer incentives, employee / partner incentives, entertainment and gaming, teen and campus, social security and other government benefit programs, transit and tolls, and fuel, utilities, and others.

- Prepaid card market share analysis: Details market share by key issuers and processors and understand the competitive landscape.

- Benchmarking and risk index: Benchmarks the prepaid card industry in the country with key global markets along with risk assessment through PayNXT360’s proprietary Prepaid Cards Industry Risk Index (PCIRI).

- Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level. In addition, it provides an overview of how consumers are currently using prepaid cards across five key categories – travel, bill payment, retail spend, cash withdrawal, and P2P transfers. It also provides a breakdown by transaction size.

- Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.

Scope
- Market data and insights: It details market opportunities across 75+ market segments in prepaid cards and identifies potential risks. Market estimates and forecasts (2012-2021) assess overall prepaid card industry on four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.

- Consumer segments: Retail (banked and unbanked / underbanked), corporate (small scale, mid-size, and enterprise), and government / public sector

- Consumer spend segments: Age, income, and gender

- Retail spend categories: Food and grocery, health & beauty, apparel and footwear, books / music / video, consumer electronics, pharmacy and wellness, gas station, restaurants & bars, toys, kids & babies, media and entertainment, services

- Prepaid segments by card function: Closed loop and open loop segments

- Prepaid card categories: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid card categories.

o Gift card: Market size and forecast by functional attribute (open loop and closed loop) and by consumer segments (retail, small scale business, mid-size business, and enterprise business). Also, breaks down the market size by consumer behavior, covering gifting occasion, card type (paper, plastic, digital), and market share by retail categories.

o Business & administrative expense card: Market size and forecast at category level and by consumer segments (government, small scale business, mid-size business, and enterprise business).

o Payroll card: Market size and forecast at category level and by consumer segments (government, small scale business, mid-size business, and enterprise business).

o Meal card: Market size and forecast by functional attribute (open loop and closed loop) and by consumer segments (government, small scale business, mid-size business, and enterprise business).

o Healthcare and wellness card: Market size and forecast by functional attribute (open loop and closed loop) and by consumer segments (retail consumer and corporate consumer).

o Consumer incentive card: Market size and forecast at category level and by functional attribute (open loop and closed loop).

o Employee / partner incentive card: Market size and forecast at category level and by functional attribute (open loop and closed loop).

o Travel forex card: Market size and forecast by functional attribute (open loop and closed loop) and by consumer segments (retail, government, small scale business, mid-size business, and enterprise business).

o General purpose card: Market size and forecast at category level and by consumer segments (banked and underbanked / unbanked).

o Remittance card: Market size and forecast at category level.

o Teen and campus card: Market size and forecast at category level and by functional attribute (open loop and closed loop).

o Social security and other government benefit program cards: Market size and forecast by functional attribute (open loop and closed loop).

o Insurance claim card: Market size and forecast at category level.

o Entertainment and gaming card: Market size and forecast at category level.

o Transit and toll card: Market size and forecast at category level.

o Fuel, utilities, and other cards: Market size and forecast at category level.

Reasons to Purchase
- In-depth understanding of prepaid card market dynamics: Understand market opportunity, industry dynamics, key trends and drivers across 75+ market segments and sub-segments of prepaid cards.

- Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid cards strategy; assess market specific key trends, drivers and risks in prepaid cards industry.

- Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards.

- Establish market attractiveness: Gain insights into market attractiveness relative to other global markets through PayNXT360’s proprietary Prepaid Cards Industry Attractiveness and Risk Index.

Table Of Contents

Kenya Prepaid Cards Business and Investment Opportunities (Databook Series) - Market Size and Forecast (2012-2021), Consumer Attitude and Behaviour, Retail Spend, Market Risk
1 About this Report
1.1 Methodology
1.2 Definitions
1.3 Disclaimer
2 Kenya Prepaid Card Industry Market Attractiveness
2.1 Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators
2.1.1 Kenya Prepaid Card - Gross Dollar Value Trend Analysis, 2012-2021
2.1.2 Kenya Prepaid Card - Transaction Value Trend Analysis, 2012-2021
2.1.3 Kenya Prepaid Card - Transaction Volume Trend Analysis, 2012-2021
2.1.4 Kenya Prepaid Card - Number of Card Trend Analysis, 2012-2021
2.2 Market Share Analysis by Functional Attributes - Open Loop vs. Closed Loop, 2012 - 2021
2.3 Prepaid Card Market Share Analysis by Consumer Segments
2.4 Benchmarking Kenya Open Loop with Key Global Markets
2.4.1 Global Prepaid Card Industry Snapshot - Top 40 Markets and Hotspots
2.4.2 Prepaid Card Market Opportunity - Global Benchmarking in Value Terms, 2012-2021
2.4.3 PayNXT360 Global Prepaid Card Risk Index
2.5 Prepaid Card Fraud Statistics
3 Kenya Open Loop Prepaid Card Future Growth Dynamics, 2012 - 2021
3.1 Trend Analysis by Key Performance Indicators
3.1.1 Open Loop Prepaid Card - Gross Dollar Value Trend Analysis, 2012-2021
3.1.2 Open Loop Prepaid Card - Transaction Value Trend Analysis, 2012-2021
3.1.3 Open Loop Prepaid Card - Transaction Volume Trend Analysis, 2012-2021
3.1.4 Open Loop Prepaid Card - Number of Card Trend Analysis, 2012-2021
3.2 Market Share Analysis by Open Loop Prepaid Card Categories
4 Kenya Closed Loop Prepaid Card Future Growth Dynamics, 2012 - 2021
4.1 Trend Analysis by Key Performance Indicators
4.1.1 Closed Loop Prepaid Card - Gross Dollar Value Trend Analysis, 2012-2021
4.1.2 Closed Loop Prepaid Card - Transaction Value Trend Analysis, 2012-2021
4.1.3 Closed Loop Prepaid Card - Transaction Volume Trend Analysis, 2012-2021
4.1.4 Closed Loop Prepaid Card - Number of Card Trend Analysis, 2012-2021
4.2 Market Share Analysis by Closed Loop Prepaid Card Categories
5 Kenya Prepaid Card Consumer Usage Trends
5.1 Prepaid Card Spend Analysis by Age Group
5.1.1 Trend Analysis by Age Group in Value Terms
5.1.2 Trend Analysis by Age Group in Volume Terms
5.2 Prepaid Card Transaction Value and Volume Analysis by Income Group
5.2.1 Trend Analysis by Income Group in Value Terms
5.2.2 Trend Analysis by Income Group in Volume Terms
5.3 Prepaid Card Transaction Value Analysis by Gender
5.4 Prepaid Card Usage Analysis
5.5 Prepaid Card Analysis by Transaction Size
6 Kenya Open Loop Prepaid Card Retail Spend Dynamics
6.1 Spend Analysis by Retail Segment, Value
6.2 Prepaid Penetration by Retail Categories
7 Kenya Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast, 2012-2021
8 Kenya General Purpose Prepaid Card Market Size and Forecast, 2012-2021
8.1 General Purpose Prepaid Card - Transaction Value Trend Analysis, 2012-2021
8.2 General Purpose Prepaid Card Market Size and Forecast by Consumer Segments, 2012-2021
8.2.1 General Purpose Prepaid Card Market Size and Forecast - Unbanked / Underbanked Segment, 2012-2021
8.2.2 General Purpose Prepaid Card Market Size and Forecast - Banked Segment, 2012-2021
9 Kenya Gift Card Market Size and Forecast, 2012-2021
9.1 Gift Card - Transaction Value Trend Analysis, 2012-2021
9.2 Gift Card Market Size and Forecast by Functional Attribute
9.2.1 Open Loop Gift Card - Transaction Value Trend Analysis, 2012-2021
9.2.2 Closed Loop Gift Card - Transaction Value Trend Analysis, 2012-2021
9.3 Gift Card Market Size and Forecast by Consumer Segments
9.3.1 Gift Card Market Size Trend Analysis by Retail Consumer Segment
9.3.2 Gift Card Market Size Trend Analysis by Corporate Consumer Segment
9.4 Digital Gift Card Market Size Trend Analysis
9.5 Gift Card Market Share Analysis by Retail Categories
9.6 Gift Card Market Share Analysis by Gifting Occasion
9.7 Gift Card Market Share Analysis by Card Type
9.8 Gift Card Market Share Analysis by Purchase Location
10 Kenya Entertainment and Gaming Prepaid Card Market Size and Forecast, 2012-2021
11 Kenya Remittance Prepaid Card Market Size and Forecast, 2012-2021
12 Kenya Teen and Campus Prepaid Card Market Size and Forecast, 2012-2021
12.1 Teen and Campus Prepaid Card - Transaction Value Trend Analysis, 2012-2021
12.2 Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
12.2.1 Open Loop Teen and Campus Prepaid Card - Transaction Value Trend Analysis, 2012-2021
12.2.2 Closed Loop Teen and Campus Prepaid Card - Transaction Value Trend Analysis, 2012-2021
13 Kenya Business and Administrative Expense Prepaid Card Market Size and Forecast, 2012-2021
13.1 Business and Administrative Expense Prepaid Card - Transaction Value Trend Analysis, 2012-2021
13.2 Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments, 2012-2021
13.2.1 Business and Administrative Expense Prepaid Card Market Size and Forecast - Small Scale Business Segment, 2012-2021
13.2.2 Business and Administrative Expense Prepaid Card Market Size and Forecast - Mid-Tier Business Segment, 2012-2021
13.2.3 Business and Administrative Expense Prepaid Card Market Size and Forecast - Enterprise Business Segment, 2012-2021
13.2.4 Business and Administrative Expense Prepaid Card Market Size and Forecast - Government Segment, 2012-2021
14 Kenya Payroll Prepaid Card Market Size and Forecast, 2012-2021
14.1 Payroll Prepaid Card - Transaction Value Trend Analysis, 2012-2021
14.2 Payroll Prepaid Card Market Size and Forecast by Consumer Segments, 2012-2021
14.2.1 Payroll Prepaid Card Market Size and Forecast - Small Scale Business Segment, 2012-2021
14.2.2 Payroll Prepaid Card Market Size and Forecast - Mid-Tier Business Segment, 2012-2021
14.2.3 Payroll Prepaid Card Market Size and Forecast - Enterprise Business Segment, 2012-2021
14.2.4 Payroll Prepaid Card Market Size and Forecast - Government Segment, 2012-2021
15 Kenya Meal Prepaid Card Market Size and Forecast, 2012-2021
15.1 Meal Prepaid Card - Transaction Value Trend Analysis, 2012-2021
15.2 Meal Prepaid Card Market Size and Forecast by Consumer Segments, 2012-2021
15.2.1 Meal Prepaid Card Market Size and Forecast - Small Scale Business Segment, 2012-2021
15.2.2 Meal Prepaid Card Market Size and Forecast - Mid-Tier Business Segment, 2012-2021
15.2.3 Meal Prepaid Card Market Size and Forecast - Enterprise Business Segment, 2012-2021
15.2.4 Meal Prepaid Card Market Size and Forecast - Government Segment, 2012-2021
16 Kenya Consumer Incentive and Loyalty Prepaid Card Market Size and Forecast, 2012-2020
16.1 Consumer Incentive and Loyalty Prepaid Card Market Size and Forecast, 2012-2020
16.2 Consumer Incentive Prepaid Card Market Size and Forecast by Consumer Segments, 2012-2021
16.2.1 Consumer Incentive Prepaid Card Market Size and Forecast - Small Scale Business Segment, 2012-2021
16.2.2 Consumer Incentive Prepaid Card Market Size and Forecast - Mid-Tier Business Segment, 2012-2021
16.2.3 Consumer Incentive Prepaid Card Market Size and Forecast - Enterprise Business Segment, 2012-2021
17 Kenya Employee / Partner Incentive Prepaid Card Market Size and Forecast, 2012-2021
17.1 Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis, 2012-2021
17.2 Employee / Partner Incentive Prepaid Card Market Size and Forecast by Functional Attribute
17.2.1 Open Loop Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis, 2012-2021
17.2.2 Closed Loop Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis, 2012-2021
17.3 Employee / Partner Incentive Prepaid Card Market Size and Forecast by Consumer Segments, 2012-2021
17.3.1 Employee / Partner Incentive Prepaid Card Market Size and Forecast - Small Scale Business Segment, 2012-2021
17.3.2 Employee / Partner Incentive Prepaid Card Market Size and Forecast - Mid-Tier Business Segment, 2012-2021
17.3.3 Employee / Partner Incentive Prepaid Card Market Size and Forecast - Enterprise Business Segment, 2012-2021
18 Kenya Travel Forex Prepaid Card Market Size and Forecast, 2012-2021
18.1 Travel Forex Prepaid Card - Transaction Value Trend Analysis, 2012-2021
18.2 Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments, 2012-2021
18.2.1 Travel Forex Prepaid Card Market Size and Forecast - Retail, 2012-2021
18.2.2 Travel Forex Prepaid Card Market Size and Forecast - Small Scale Business Segment, 2012-2021
18.2.3 Travel Forex Prepaid Card Market Size and Forecast - Mid-Tier Business Segment, 2012-2021
18.2.4 Travel Forex Prepaid Card Market Size and Forecast - Enterprise Business Segment, 2012-2021
18.2.5 Travel Forex Prepaid Card Market Size and Forecast - Government Segment, 2012-2021
19 Kenya Transit and Tolls Prepaid Card Market Size and Forecast, 2012-2021
20 Kenya Healthcare and Wellness Prepaid Card Market Size and Forecast, 2012-2021
21 Kenya Insurance Claims Prepaid Card Market Size and Forecast, 2012-2021
22 Kenya Fuel, Utilities, and Other Prepaid Cards Market Size and Forecast, 2012-2021
23 Further Reading
23.1 About PayNXT360
23.2 Related Research
23.3 PayNXT360 Knowledge Center

List of Figures
Figure 1: PayNXT360's Methodology Framework
Figure 2: Kenya Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2012-2021
Figure 3: Kenya Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 4: Kenya Prepaid Card - Transaction Volume Trend Analysis (Million), 2012-2021
Figure 5: Kenya Prepaid Card - Number of Card Trend Analysis (‘000), 2012-2021
Figure 6: Kenya Prepaid Card - Market Share Analysis (Value) by Open Loop vs. Closed Loop, 2012 - 2021
Figure 7: Kenya Prepaid Card Market Share Analysis by Consumer Segments (Value)
Figure 8: Global Prepaid Card Industry Snapshot - Top 40 Markets and Hotspots
Figure 9: Prepaid Card Benchmarking Kenya Open Loop with Key Global Markets, 2012-2021
Figure 10: PayNXT360 Global Prepaid Card Risk Index, 2016
Figure 11: Kenya Prepaid Card Fraud Statistics by Type of Fraud, 2012-2021
Figure 12: Kenya Open Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2012-2021
Figure 13: Kenya Open Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 14: Kenya Open Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2012-2021
Figure 15: Kenya Open Loop Prepaid Card - Number of Card Trend Analysis (‘000), 2012-2021
Figure 16: Kenya Open Loop Prepaid Card - Market Share Analysis by Open Loop Prepaid Card Categories
Figure 17: Kenya Closed Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2012-2021
Figure 18: Kenya Closed Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 19: Kenya Closed Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2012-2021
Figure 20: Kenya Closed Loop Prepaid Card - Number of Card Trend Analysis (‘000), 2012-2021
Figure 21: Kenya Closed Loop Prepaid Card - Market Share Analysis by Closed Loop Prepaid Card Categories
Figure 22: Kenya Prepaid Card - Trend Analysis by Age Group in Transaction Value Terms
Figure 23: Kenya Prepaid Card - Trend Analysis by Age Group in Volume (No. of Card) Terms
Figure 24: Kenya Prepaid Card - Trend Analysis by Income Group in Value Terms
Figure 25: Kenya Prepaid Card - Trend Analysis by Income Group in Volume Terms
Figure 26: Kenya Prepaid Card - Trend Analysis by Gender in Value Terms
Figure 27: Kenya Prepaid Card - Usage Analysis
Figure 28: Kenya Prepaid Card - Analysis by Transaction Size
Figure 29: Kenya Prepaid Card - Spend Analysis by Retail Segment, Value
Figure 30: Kenya Prepaid Card - Prepaid Penetration by Retail Categories
Figure 31: Kenya Social Security and Other Government Benefit Programs Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 32: Kenya General Purpose Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 33: Kenya General Purpose Prepaid Card - Market Share Analysis (Value) by Consumer Segments, 2016 Vs. 2021
Figure 34: Kenya General Purpose Prepaid Card - Market Size and Forecast by Unbanked / Underbanked Consumer Segment (US$ Million), 2012-2021
Figure 35: Kenya General Purpose Prepaid Card - Market Size and Forecast by Banked Consumer Segment (US$ Million), 2012-2021
Figure 36: Kenya Gift Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 37: Kenya Gift Card Prepaid Card - Market Share Analysis (Value) by Functional Attribute, 2016 Vs. 2021
Figure 38: Kenya Open Loop Gift Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 39: Kenya Closed Loop Gift Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 40: Kenya Gift Card Prepaid Card - Market Share Analysis (Value) by Consumer Segments, 2016 Vs. 2021
Figure 41: Kenya Gift Card - Market Size and Forecast by Retail Consumer Segment (US$ Million), 2012-2021
Figure 42: Kenya Gift Card - Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2012-2021
Figure 43: Kenya Digital Gift Card - Market Size and Forecast (US$ Million), 2012-2021
Figure 44: Kenya Gift Card - Market Share Analysis by Retail Categories
Figure 45: Kenya Gift Card - Market Share Analysis by Gifting Occasion
Figure 46: Kenya Gift Card - Market Share Analysis by Card Type
Figure 47: Kenya Gift Card - Market Share Analysis by Purchase Location
Figure 48: Kenya Entertainment and Gaming Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 49: Kenya Remittance Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 50: Kenya Teen and Campus Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 51: Kenya Teen and Campus Prepaid Card - Market Share Analysis (Value) by Functional Attribute, 2016 Vs. 2021
Figure 52: Kenya Open Loop Teen and Campus Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 53: Kenya Closed Loop Teen and Campus Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 54: Kenya Business and Administrative Expense Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 55: Kenya Business and Administrative Expense Prepaid Card - Market Share Analysis (Value) by Consumer Segments, 2016 Vs. 2021
Figure 56: Kenya Business and Administrative Expense Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2012-2021
Figure 57: Kenya Prepaid Business and Administrative Expense Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2012-2021
Figure 58: Kenya Business and Administrative Expense Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2012-2021
Figure 59: Kenya Business and Administrative Expense Prepaid Card - Market Size and Forecast by Government Segment (US$ Million), 2012-2021
Figure 60: Kenya Payroll Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 61: Kenya Payroll Prepaid Card - Market Share Analysis (Value) by Consumer Segments, 2016 Vs. 2021
Figure 62: Kenya Payroll Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2012-2021
Figure 63: Kenya Prepaid Payroll Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2012-2021
Figure 64: Kenya Payroll Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2012-2021
Figure 65: Kenya Payroll Prepaid Card - Market Size and Forecast by Government Segment (US$ Million), 2012-2021
Figure 66: Kenya Meal Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 67: Kenya Meal Prepaid Card - Market Share Analysis (Value) by Consumer Segments, 2016 Vs. 2021
Figure 68: Kenya Meal Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2012-2021
Figure 69: Kenya Meal Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2012-2021
Figure 70: Kenya Meal Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2012-2021
Figure 71: Kenya Meal Prepaid Card - Market Size and Forecast by Government Segment (US$ Million), 2012-2021
Figure 72: Kenya Consumer Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 73: Kenya Consumer Incentive Prepaid Card - Market Share Analysis (Value) by Consumer Segments, 2016 Vs. 2021
Figure 74: Kenya Consumer Incentive Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2012-2021
Figure 75: Kenya Consumer Incentive Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2012-2021
Figure 76: Kenya Consumer Incentive Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2012-2021
Figure 77: Kenya Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 78: Kenya Employee / Partner Incentive Prepaid Card - Market Share Analysis (Value) by Functional Attribute, 2016 Vs. 2021
Figure 79: Kenya Open Loop Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 80: Kenya Closed Loop Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 81: Kenya Employee / Partner Incentive Prepaid Card - Market Share Analysis (Value) by Consumer Segments, 2016 Vs. 2021
Figure 82: Kenya Employee / Partner Incentive Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2012-2021
Figure 83: Kenya Prepaid Employee / Partner Incentive Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2012-2021
Figure 84: Kenya Employee / Partner Incentive Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2012-2021
Figure 85: Kenya Travel Forex Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 86: Kenya Travel Forex Incentive Prepaid Card - Market Share Analysis (Value) by Consumer Segments, 2016 Vs. 2021
Figure 87: Kenya Travel Forex Prepaid Card - Market Size and Forecast by Retail Consumer Segment (US$ Million), 2012-2021
Figure 88: Kenya Travel Forex Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2012-2021
Figure 89: Kenya Prepaid Travel Forex Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2012-2021
Figure 90: Kenya Travel Forex Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2012-2021
Figure 91: Kenya Travel Forex Prepaid Card - Market Size and Forecast by Government Segment (US$ Million), 2012-2021
Figure 92: Kenya Transit and Tolls Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 93: Kenya Healthcare and Wellness Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 94: Kenya Insurance Claims Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 95: Kenya Fuel, Utilities, and Other Prepaid Cards - Transaction Value Trend Analysis (US$ Million), 2012-2021

List of Tables
Table 1: Kenya Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2012-2021
Table 2: Kenya Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 3: Kenya Prepaid Card - Transaction Volume Trend Analysis (Million), 2012-2021
Table 4: Kenya Prepaid Card - Number of Card Trend Analysis (‘000), 2012-2021
Table 5: Kenya Prepaid Card - Market Share Analysis (Value) by Open Loop vs. Closed Loop, 2012 - 2021
Table 6: Kenya Open Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2012-2021
Table 7: Kenya Open Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 8: Kenya Open Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2012-2021
Table 9: Kenya Open Loop Prepaid Card - Number of Card Trend Analysis (‘000), 2012-2021
Table 10: Kenya Closed Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2012-2021
Table 11: Kenya Closed Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 12: Kenya Closed Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2012-2021
Table 13: Kenya Closed Loop Prepaid Card - Number of Card Trend Analysis (‘000), 2012-2021
Table 14: Kenya Social Security and Other Government Benefit Programs Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 15: Kenya General Purpose Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 16: Kenya General Purpose Prepaid Card - Market Size and Forecast by Unbanked / Underbanked Consumer Segment (US$ Million), 2012-2021
Table 17: Kenya General Purpose Prepaid Card - Market Size and Forecast by Banked Consumer Segment (US$ Million), 2012-2021
Table 18: Kenya Gift Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 19: Kenya Open Loop Gift Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 20: Kenya Closed Loop Gift Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 21: Kenya Prepaid Gift Card - Market Size and Forecast by Retail Consumer Segment (US$ Million), 2012-2021
Table 22: Kenya Gift Card - Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2012-2021
Table 23: Kenya Prepaid Digital Gift Card - Market Size and Forecast (US$ Million), 2012-2021
Table 24: Kenya Entertainment and Gaming Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 25: Kenya Remittance Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 26: Kenya Teen and Campus Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 27: Kenya Open Loop Teen and Campus Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 28: Kenya Closed Loop Teen and Campus Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 29: Kenya Business and Administrative Expense Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 30: Kenya Business and Administrative Expense Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2012-2021
Table 31: Kenya Business and Administrative Expense Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2012-2021
Table 32: Kenya Business and Administrative Expense Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2012-2021
Table 33: Kenya Business and Administrative Expense Prepaid Card - Market Size and Forecast by Government Segment (US$ Million), 2012-2021
Table 34: Kenya Payroll Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 35: Kenya Payroll Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2012-2021
Table 36: Kenya Payroll Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2012-2021
Table 37: Kenya Payroll Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2012-2021
Table 38: Kenya Payroll Prepaid Card - Market Size and Forecast by Government Segment (US$ Million), 2012-2021
Table 39: Kenya Meal Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 40: Kenya Meal Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2012-2021
Table 41: Kenya Meal Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2012-2021
Table 42: Kenya Meal Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2012-2021
Table 43: Kenya Meal Prepaid Card - Market Size and Forecast by Government Segment (US$ Million), 2012-2021
Table 44: Kenya Consumer Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 45: Kenya Consumer Incentive Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2012-2021
Table 46: Kenya Consumer Incentive Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2012-2021
Table 47: Kenya Consumer Incentive Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2012-2021
Table 48: Kenya Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 49: Kenya Open Loop Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 50: Kenya Closed Loop Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 51: Kenya Employee / Partner Incentive Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2012-2021
Table 52: Kenya Employee / Partner Incentive Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2012-2021
Table 53: Kenya Employee / Partner Incentive Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2012-2021
Table 54: Kenya Travel Forex Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 55: Kenya Travel Forex Prepaid Card - Market Size and Forecast by Retail Consumer Segment (US$ Million), 2012-2021
Table 56: Kenya Travel Forex Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2012-2021
Table 57: Kenya Travel Forex Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2012-2021
Table 58: Kenya Travel Forex Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2012-2021
Table 59: Kenya Travel Forex Prepaid Card - Market Size and Forecast by Government Segment (US$ Million), 2012-2021
Table 60: Kenya Transit and Tolls Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 61: Kenya Healthcare and Wellness Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 62: Kenya Insurance Claims Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 63: Kenya Fuel, Utilities, and Other Prepaid Cards - Transaction Value Trend Analysis (US$ Million), 2012-2021

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