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Global Alternative Online Payment Methods: Full Year 2015

  • March 2016
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 137 pages

Alternative online payment methods’ market share to grow

Credit card remained the leading online payment method on a global scale in 2015, according to the research findings cited in a new report by yStats.com. This method was used by a vast majority of online shoppers in major B2C E-Commerce markets such as the USA, Japan, South Korea, the UK, France and others. However, alternative online payment methods are popular in many emerging markets and as these markets’ share of global B2C E-Commerce is rising, the share of alternative online payments will rise.

In Asia-Pacific, where credit cards rank behind third-party online payment services in the region’s largest online retail market, China, alternative payment methods had more than 50% of the market in 2014 and were predicted to further increase their dominance in the near future. Also in Asia’s smaller developing B2C E-Commerce markets, such as India, Indonesia, Thailand and Vietnam, various alternative payment methods, such as cash on delivery and bank transfers, were more popular among online shoppers than bank cards. The new report by yStats.com further reveals that in many of the countries in the Middle East and Africa cash on delivery ranked first in use by online shoppers in 2015.

Europe is an example of varying degrees of popularity of alternative payment methods and credit cards both in advanced and emerging markets. In Germany, payment by invoice and PayPal were the two leading online payment methods in 2015, while in the Netherlands, local banking method iDEAL had the largest share of the online payment market. By contrast, in some emerging Eastern European markets, including Turkey and Greece, online shoppers used credit cards more than alternative payment methods such as cash on delivery and bank transfer.

Overall, the research findings of yStats.com indicate that the online payment landscape is expected to remain dynamic as global B2C E-Commerce continues to grow, with online shoppers’ preferences regarding the use of credit cards and alternative payment methods remaining diverse.

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Table Of Contents

Global Alternative Online Payment Methods: Full Year 2015
1. Management Summary
2. Global Developments
- Overview of Alternative Online Payment Methods, H1 2015
- Online Payment Trends and News about Players, H2 2015
- Breakdown of E-Commerce Sales by Cards and Alternative Payment Methods, by Region, in %, 2014 and 2019f
- Share of Online Shoppers Paying with Cash on Delivery, in %, by Selected Emerging Markets, 2015
- Non-Cash Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
- Share of Online Shoppers Who Would Drop out of Purchase if the Preferred Method is Displayed on the Website but is not Available at the Checkout, in %, September 2015
- Share of Consumers Who Are Satisfied with the Payment Methods Used, by POS, Browser and Mobile, in % of Consumers in Selected Developed Countries, June 2015
- Payment Methods Used in M-Commerce, in % of Surveyed Mobile Phone Users, February 2015
- Share of Online Shoppers Who Would Use Digital Currency, in % of Online Shoppers, by Selected Countries and Territories, 2014
3. Asia-Pacific
3.1. Regional
- Share of Online Shoppers Paying with Cash on Delivery and Share of Online Shoppers Paying with Credit and Debit Cards for Online Purchases, in %, August 2015
- Digital Payment Methods Used, by Emerging and Developed Markets, in % of Consumers, August 2015
3.2. China
- Online and Mobile Payment Trends and News about Players, H1 2015
- Online and Mobile Payment Trends and News about Players, H2 2015
- Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
- Online Payment Methods Used, in % of Online Payment Users, 2014
- Third-Party Online Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2018f
- Breakdown of Third-Party Online Payment GMV, in %, and Total, in CNY trillion, Q2 2014 - Q2 2015
- Online Payment Service Providers Used, in % of Online Payment Users, December 2014
- Alipay's Share of Total Payments for Online Purchases, in %, 2010 and 2014
3.3. Japan
- Breakdown of Most Used Online Payment Methods, in % of Online Payment Users, July 2015
- Payment Methods Used in Online Shopping, in % of Online Shoppers, January 2015
- Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender, January 2015
3.4. South Korea
- Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
- Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Gender, September 2014
- Breakdown of Frequency of Use of Mobile Payments in Online Shopping, in % of Mobile Payment Users, August 2015
3.5. India
- Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
- Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2014
- Breakdown of Major Factors Which Encourage Online Shopping, incl. Payment, in % of Online Shoppers, December 2014
3.6. Indonesia
- Online Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
- Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
- Reasons for Choosing a Particular Payment Method, in % of Online Shoppers Preferring the Method, 2014
3.7. Thailand
- Payment Methods Used in Online Shopping, in % of Online Shoppers, May 2015
3.8. Taiwan
- Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
3.9. Vietnam
- Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 and 2014
- Payment Methods Offered, in % of E-Commerce Companies, 2014
4. North America
4.1. Regional
- Digital Payment Methods Used at Least Weekly, in % of Consumers, 2015 and 2020f
- 4.2. USA
Online and Mobile Payment Trends and News about Players, H1 2015
- Online and Mobile Payment Trends and News about Players, H2 2015
- Breakdown of Most Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
- Payment Methods Used in Online Shopping and Payment Methods Perceived as the Safest Way to Pay in Online Shopping, in % of Online Shoppers, September 2015
- Companies Most Trusted with Payment and Personal Information, in % of Online Shoppers, October 2014
- Payment Methods Used to Conduct Peer-to-Peer Payments, in % of Consumers, May 2015
- Payment Methods Used When Conducting Mobile Payments, in % of Respondents, 2014
4.3. Canada
- Breakdown of Most Used Payment Methods in Online Shopping, in % of Online Shoppers, April 2015
- Breakdown of E-Commerce Payment Volume and Value by Payment Methods, in %, 2014
- Breakdown of Payment Transaction Volume and Value by Payment Methods, incl. Online Transfers, in millions and in CAD million, 2011 and 2014
5. Europe
5.1. Regional
- Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Poland, Spain and the UK, April 2015
5.2. Western Europe
5.2.1. UK
- Online and Mobile Payment Trends and News about Players, H1 2015
- Online and Mobile Payment Trends and News about Players, H2 2015
- Breakdown of Awareness of Mobile Wallets/Mobile Payments, in % of Consumers, by Selected Age Groups, February 2015
- Companies Most Trusted With Provision of Mobile Digital Wallet, in % of Internet Users Owing an iPhone, Q1 2015
5.2.2. Germany
- Online and Mobile Payment Trends and News about Players, H1 2015
- Online and Mobile Payment Trends and News about Players, H2 2015
- Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Gender, September 2015
- Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 and 2014
- Online Payment Services Used, in % of Online Shoppers Who Paid Using Online Payment Services, 2014
- Breakdown of Interactive Retail Sales by Payment Methods, in EUR billion and in %, 2013 and 2014
- Breakdown of B2C E-Commerce Sales by Payment Methods, in %, 2014
- Breakdown of Frequency of Usage of Payment Methods in Mobile Shopping, in % of Mobile Shoppers, September 2015
5.2.3. France
- Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, Q1 2014 and H1 2015
- Payment Methods Used in Online Shopping, in % of Online Shoppers, April 2015
5.2.4. Spain
- Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
- Payment Methods Most Preferred in Online Shopping, in % of Online Shoppers, May 2015
5.2.5. Italy
- Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2012 - 2015f
- Payment Methods Preferred in Online Shopping, in % of Online Shoppers, July 2015
5.2.6. Netherlands
- Breakdown of Online Purchases by Payment Methods, in %, H1 2014 and H1 2015
5.2.7. Sweden
- Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2013 - 2015
5.2.8. Norway
- Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 and Q4 2014
5.2.9. Finland
- Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 and Q4 2014
5.2.10. Denmark
- Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 and Q4 2014
5.3. Eastern Europe
5.3.1. Russia
- Online and Mobile Payment Trends and News about Players, H1 2015
- Online and Mobile Payment Trends and News about Players, H2 2015
- Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 and 2014
- Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Location Type, 2014
- Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 - 2014
- Share of Online Shoppers Paying with Cash on Delivery and with Non-Cash Payment Methods, in %, 2014 and 2015
- Online Payment Methods Offered, in % of E-Commerce Websites, Q1 2014 and Q1 2015
5.3.2. Poland
- Payment Methods Used in Online Shopping, in % of Individuals, 2014 and 2015
- Breakdown of Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
5.3.3. Turkey
- Breakdown of Payment Methods Used in Online Shopping, in %, 2014
5.3.4. Greece
- Breakdown of Payment Methods Used in Online Shopping, in %, July 2015
5.3.5. Czech Republic
- Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014 and 2015
- Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Age Group, Q2 2014
6. Latin America
6.1. Regional
- Payment Methods Most Used in Online Shopping, by Selected Countries and Total, in % of Online Shoppers, 2014
- Motivation to Choose a Particular Payment Method in for Using in Online Shopping the Most, in % of Online Shoppers Using This Method, 2014
6.2. Brazil
- Online and Mobile Payment Trends and News about Players, H1 2015
- Online and Mobile Payment Trends and News about Players, H2 2015
- Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
- Breakdown of the Last Online Purchase by Payment Methods, in % of Online Shoppers, December 2014
- Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, incl. Payment-Related, 2014
6.3. Mexico
- Payment Methods Used in Online Shopping, in % of Online Shoppers, June 2015
- Breakdown of Online Payment Methods Used in Online Shopping, by Payment Method and Device Used, in % of Online Shoppers, Q1 2015
- Breakdown of Offline Payment Methods Used in Online Shopping, by Payment Method and Device Used, in % of Online Shoppers, Q1 2015
- Payment Methods Offered by Online Retailers, in % of Online Retailers, Q1 2015
6.4. Argentina
- Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2013 and 2014
6.5. Colombia
- Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
6.6. Chile
- Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
7. Middle East And Africa
7.1. Regional
- Breakdown of Payment Methods Used in Online Shopping, by Egypt, Jordan, Kuwait, Lebanon, Saudi Arabia, and the UAE, in % of Online Shoppers, June 2015
7.2. UAE
- Online and Mobile Payment Trends and News about Players, H2 2015
7.3. Saudi Arabia
- Share of Online Shoppers Paying with Credit Card for E-Commerce Purchases, in %, 2014e
7.4. South Africa
- Share of Internet Users Not Shopping Online Due to Lack of Trust to Online Payment, in % of Respondents, 2014
- Share of Online Transactions Paid with Credit/Check Card, in %, 2015e
7.5. Oman
- Share of Online Shoppers Paying with Credit Card for E-Commerce Purchases, in %, 2014e
7.6. Morocco
- Share of Online Shoppers Paying with Cash on Delivery, in %, 2015e
- Breakdown of Payment Methods Used to Pay for a Purchase via Mobile, % of Mobile Phone Owners who Made a Purchase or Payment via Mobile Phone, November 2014
7.7. Kenya
- Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, Q3 2015

Companies Mentioned
Apple, Samsung, China UnionPay, National Australia Bank, Visa, CaixaBank, JPMorgan Chase, Tenpay, WeChat, Alibaba, Tencent,99Bill, Dalian Wanda Group, PayPal, MasterCard, American Express, Amazon, ASDA, Commerzbank, Deutsche Bank, Postbank, HypoVereinsbank, Yandex.Money, Qiwi, Braspag, Rede, Elavon, Global Payments, First Data, Adyen, Telefonica, PagBrasil, Network International, PayFort, Souq.com, Diners, Discover, Mercury, Sofort Uberweisung

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