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  3. > Visualization and 3D Rendering Software Market by Application, by Deployment Type, by End User, by Region - Global Forecast to 2020

“Just-in-time marketing opportunities is driving the market”
MarketsandMarkets forecasts the global visualization and 3D rendering market to grow from USD 431.1 million in 2015 to USD 1,602.3 million by 2020, at a CAGR of 30.03%. The visualization and 3D rendering market is growing rapidly because of the transition from traditional Business Intelligence (BI) techniques to advanced analytics techniques and massive surge in the number of social media users.

“North America is expected to have the largest market share”
The North American region is expected to continue being the largest revenue generator region for visualization and 3D rendering vendors for the next five years, followed by Europe. This is mainly because of the presence of various developed economies such as Canada and the U.S. and because of the high focus on innovations through R&D and technology. The high penetration of visualization and 3D rendering in multiple verticals such as media and entertainment, academia, and design and engineering is driving the growth of this market in the region.

The study validates the market size of segments and subsegments through secondary research and in-depth primary interviews. Various industry leaders in Tier 1, Tier 2, and Tier 3 companies were contacted for primary interviews. The in-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the social media analytics marketplace.

- By Company type – Tier 1- 30%, Tier 2- 40%, Tier 3- 30%
- By Designation – C-Level – 72%, Director Level- 14%, Others- 14%
- By Region – North America- 57%, Europe-14%, Asia-Pacific- 29%

The report includes the study of key players offering visualization and 3D rendering solutions and services: Autodesk (U.S.), Luxion (U.S.), Dassualt Systemes (Europe), NVIDIA (U.S.), Chaos Group (Europe), Lumion (Europe), Next Limit Technologies (Europe), and Solid Iris Technologies (Europe). Furthermore, the report also includes in-depth competitive analysis of the key players in the visualization and 3D rendering market, with their company profiles, SWOT analysis, recent developments, and key market strategies.

The report will help the market leaders or new entrants in this market in the following ways:
1. This report segments the market into various subsegments, covering this market comprehensively. The report provides the closest approximations of revenue numbers for the overall market and the subsegments. The market numbers are further split across different end-users and regions.

2. This report will help in better understanding the competitors and gain more insights to better one’s position in the market. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, integrations and expansions, and collaborations of various market vendors. Besides, there are company profiles of ten key players of the market. In this section, market internals are provided that can put one ahead of the competitors.

3. The report also helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.

Table Of Contents

Visualization and 3D Rendering Software Market by Application, by Deployment Type, by End User, by Region - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 14
1.3.1 MARKETS COVERED 14
1.3.2 YEARS CONSIDERED FOR THE STUDY 15
1.4 LIMITATIONS 15
1.5 CURRENCY 15
1.6 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 18
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primary interviews: by company type, designation, and region 21
2.2 MARKET SIZE ESTIMATION 21
2.2.1 BOTTOM-UP APPROACH 22
2.2.2 TOP-DOWN APPROACH 23
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 24
2.4 RESEARCH ASSUMPTIONS 25
3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 31
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE VISUALIZATION AND 3D RENDERING SOFTWARE MARKET 31
4.2 VISUALIZATION AND 3D RENDERING SOFTWARE MARKET: BY APPLICATION AND BY REGION 32
4.3 VISUALIZATION AND 3D RENDERING SOFTWARE MARKET, BY APPLICATION 33
4.4 LIFECYCLE ANALYSIS, BY REGION, 2015 34
5 MARKET OVERVIEW 35
5.1 INTRODUCTION 36
5.2 MARKET SEGMENTATION 36
5.2.1 BY APPLICATION 37
5.2.2 BY DEPLOYMENT TYPE 37
5.2.3 BY END USER 38
5.2.4 BY REGION 39
5.3 MARKET DYNAMICS 40
5.3.1 DRIVERS 40
5.3.1.1 Just-in-time marketing 40
5.3.1.2 Less time and low cost 41
5.3.1.3 Advent of 3D-enabled display devices 41
5.3.2 RESTRAINTS 42
5.3.2.1 Lack of infrastructure 42
5.3.3 OPPORTUNITIES 42
5.3.3.1 Growth of high definition 3D viewing experience 42
5.3.3.2 Rising need of prototyping 42
5.3.4 CHALLENGES 43
5.3.4.1 Lack of availability of 3D content 43
6 INDUSTRY TRENDS 44
6.1 INTRODUCTION 44
6.2 VISUALIZATION AND 3D RENDERING MARKET: VALUE CHAIN ANALYSIS 45
6.3 PORTER'S FIVE FORCES ANALYSIS 46
6.3.1 THREAT FROM NEW ENTRANTS 47
6.3.2 THREAT FROM SUBSTITUTES 47
6.3.3 BARGAINING POWER OF SUPPLIERS 48
6.3.4 BARGAINING POWER OF BUYERS 48
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 49
6.4 STANDARDS AND REGULATIONS 49
6.4.1 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT 49
6.4.2 DIGITAL MILLENNIUM COPYRIGHT ACT 50
7 VISUALIZATION AND 3D RENDERING SOFTWARE MARKET ANALYSIS,
BY APPLICATION 51
7.1 INTRODUCTION 52
7.2 HIGH END VIDEO GAMES 53
7.3 ARCHITECTURAL AND PRODUCT VISUALIZATIONS 53
7.4 TRAINING SIMULATION 54
7.5 MARKETING AND ADVERTISEMENT 55

8 VISUALIZATION AND 3D RENDERING SOFTWARE MARKET ANALYSIS,
BY DEPLOYMENT TYPE 56
8.1 INTRODUCTION 57
8.2 ON PREMISES 58
8.3 CLOUD-BASED 59
9 VISUALIZATION AND 3D RENDERING SOFTWARE MARKET ANALYSIS,
BY END USER 60
9.1 INTRODUCTION 61
9.2 ARCHITECTURE, BUILDING AND CONSTRUCTION 62
9.3 MEDIA AND ENTERTAINMENT 63
9.4 DESIGN AND ENGINEERING 64
9.5 HEALTHCARE AND LIFE SCIENCES 65
9.6 ACADEMIA 66
9.7 OTHERS 67
10 GEOGRAPHIC ANALYSIS 68
10.1 INTRODUCTION 69
10.2 NORTH AMERICA 71
10.3 EUROPE 73
10.4 ASIA-PACIFIC 74
10.5 MIDDLE EAST AND AFRICA 77
10.6 LATIN AMERICA 78
11 COMPETITIVE LANDSCAPE 80
11.1 OVERVIEW 80
11.2 COMPETITIVE SITUATION AND TRENDS 81
11.2.1 NEW PRODUCT LAUNCHES AND ENHANCEMENTS 83
11.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES 85
11.2.3 MERGERS AND ACQUISITIONS 86
11.2.4 INTEGRATION AND EXPANSION 87

12 COMPANY PROFILES 88
(Company at a Glance, Recent Financials, Products and Services, Strategies and Insights, and Recent Developments)*
12.1 INTRODUCTION 88
12.2 AUTODESK, INC. 89
12.3 LUXION, INC. 92
12.4 DASSAULT SYSTEMES 95
12.5 NVIDIA CORPORATION 99
12.6 CHAOS GROUP 102
12.7 LUMION 105
12.8 SOLID ANGLE 106
12.9 NEXT LIMIT TECHNOLOGIES 107
12.10 OTOY, INC. 108
12.11 SOLID IRIS TECHNOLOGIES 110
*Details on company at a glance, recent financials, products and services, strategies and insights, and recent developments might not be captured in case of unlisted companies.
13 APPENDIX 111
13.1 INDUSTRY EXPERTS 111
13.2 DISCUSSION GUIDE 112
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL 116
13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 118
13.5 RELATED REPORTS 119


LIST OF TABLES

TABLE 1 VISUALIZATION AND 3D RENDERING MARKET SIZE AND GROWTH RATE,
2013-2020 (USD MILLION, Y-O-Y %) 27
TABLE 2 VISUALIZATION AND 3D RENDERING MARKET: SUMMARY OF DRIVERS 41
TABLE 3 VISUALIZATION AND 3D RENDERING MARKET: SUMMARY OF RESTRAINTS 42
TABLE 4 VISUALIZATION AND 3D RENDERING MARKET: SUMMARY OF OPPORTUNITIES 43
TABLE 5 VISUALIZATION AND 3D RENDERING MARKET: SUMMARY OF CHALLENGES 43
TABLE 6 VISUALIZATION AND 3D RENDERING MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 52
TABLE 7 HIGH-END VIDEO GAMES: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 53
TABLE 8 ARCHITECTURAL AND PRODUCT VISUALIZATIONS: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 53
TABLE 9 TRAINING SIMULATION: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 54
TABLE 10 MARKETING AND ADVERTISEMENT: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 55
TABLE 11 VISUALIZATION AND 3D RENDERING SOFTWARE MARKET, BY DEPLOYMENT TYPE, 2013-2020 (USD MILLION) 57
TABLE 12 ON-PREMISES: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 58
TABLE 13 CLOUD-BASED DEPLOYMENT: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 59
TABLE 14 VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 61
TABLE 15 ARCHITECTURE, BUILDING AND CONSTRUCTION: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 62
TABLE 16 MEDIA AND ENTERTAINMENT: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 63
TABLE 17 DESING AND ENGINEERING: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 64
TABLE 18 HEALTHCARE AND LIFE SCIENCES: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 65
TABLE 19 ACADEMIA: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 66
TABLE 20 OTHERS: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 67
TABLE 21 VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 70
TABLE 22 NORTH AMERICA: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 72
TABLE 23 NORTH AMERICA: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE, BY DEPLOYEMENT TYPE, 2013-2020 (USD MILLION) 72
TABLE 24 NORTH AMERICA: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 72
TABLE 25 EUROPE: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE,
BY APPLICATION, 2013-2020 (USD MILLION) 73
TABLE 26 EUROPE: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE,
BY DEPLOYEMENT TYPE, 2013-2020 (USD MILLION) 73
TABLE 27 EUROPE: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE,
BY END USER, 2013-2020 (USD MILLION) 74
TABLE 28 ASIA-PACIFIC: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE,
BY APPLICATION, 2013-2015 (USD MILLION) 75
TABLE 29 ASIA-PACIFIC: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE,
BY DEPLOYEMENT TYPE, 2013-2020 (USD MILLION) 76
TABLE 30 ASIA-PACIFIC: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE,
BY END USER, 2013-2020 (USD MILLION) 76
TABLE 31 MIDDLE EAST AND AFRICA: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 77
TABLE 32 MIDDLE EAST AND AFRICA: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE, BY DEPLOYEMENT TYPE, 2013-2020 (USD MILLION) 77
TABLE 33 MIDDLE EAST AND AFRICA: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 78
TABLE 34 LATIN AMERICA: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE,
BY APPLICATION, 2013-2020(USD MILLION) 78
TABLE 35 LATIN AMERICA: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE,
BY DEPLOYEMENT TYPE, 2013-2020 (USD MILLION) 79
TABLE 36 LATIN AMERICA: VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE,
BY END USER, 2013-2020 (USD MILLION) 79
TABLE 37 NEW PRODUCT LAUNCHES AND ENHANCEMENTS, 2013-2015 83
TABLE 38 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES,
2013-2015 85
TABLE 39 MERGERS AND ACQUISITIONS, 2013-2015 86
TABLE 40 INTEGRATIONS AND BUSINESS EXPANSIONS, 2013-2015 87


LIST OF FIGURES

FIGURE 1 VISUALIZATION AND 3D RENDERING MARKET: RESEARCH DESIGN 17
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 22
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 23
FIGURE 4 DATA TRIANGULATION 24
FIGURE 5 VISUALIZATION AND 3D RENDERING SOFTWARE MARKET SIZE, BY APPLICATION: MARKETING AND ADVERTISEMENT IS EXPECTED TO EXHIBIT HIGHEST
GROWTH RATE 27
FIGURE 6 ON-PREMISES DEPLOYMENT IS EXPECTED TO HAVE THE LARGEST MARKET SHARE IN 2015 28
FIGURE 7 MEDIA AND ENTERTAINMENT SEGMENT IS EXPECTED TO SHOWCASE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD (2015-2020) 29
FIGURE 8 APAC IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD 30
FIGURE 9 THE GLOBAL VISUALIZATION AND 3D RENDERING SOTWARE MARKET PRESENTS LUCRATIVE OPPORTUNITIES 31
FIGURE 10 ARCHITECTURAL AND PRODUCT VISUALIZATION IS EXPECTED TO EXHIBIT THE LARGEST MARKET SHARE 32
FIGURE 11 MARKETING AND ADVERTISEMENT IS EXPECTED TO HAVE THE HIGHEST MARKET GROWTH POTENTIAL DURING THE FORECAST PERIOD 33
FIGURE 12 REGIONAL LIFECYCLE: ASIA-PACIFIC IS IN THE GROWTH PHASE IN 2015 34
FIGURE 13 VISUALIZATION AND 3D RENDERING MARKET SEGMENTATION 36
FIGURE 14 VISUALIZATION AND 3D RENDERING MARKET SEGMENTATION: BY APPLICATION 37
FIGURE 15 VISUALIZATION AND 3D RENDERING MARKET SEGMENTATION:
BY DEPLOYMENT TYPE 37
FIGURE 16 VISUALIZATION AND 3D RENDERING MARKET SEGMENTATION: BY END USER 38
FIGURE 17 VISUALIZATION AND 3D RENDERING MARKET SEGMENTATION: BY REGION 39
FIGURE 18 VISUALIZATION AND 3D RENDERING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 40
FIGURE 19 VALUE CHAIN ANALYSIS 45
FIGURE 20 PORTER'S FIVE FORCES ANALYSIS (2015): HIGH MARKET GROWTH RATE IS INCREASING THE COMPETITION IN THE INDUSTRY 46
FIGURE 21 MARKETING AND ADVERTISEMENT IS EXPECTED TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 52
FIGURE 22 CLOUD DEPLOYMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 58
FIGURE 23 MEDIA AND ENTERTAINMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 62
FIGURE 24 ASIA-PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR IN THE VISUALIZATION AND 3D RENDERING SOFTWARE MARKET 69
FIGURE 25 GEOGRAPHIC SNAPSHOT: ASIA-PACIFIC IS EXPECTED TO EXHIBIT THE HIGHEST GROWTH IN THE VISUALIZATION AND 3D RENDERING MARKET 70
FIGURE 26 NORTH AMERICA MARKET SNAPSHOT: ARCHITECTURAL AND PRODUCT VISUALIZATION IS EXPECTED TO HAVE THE LARGEST MARKET SIZE IN 2015 71
FIGURE 27 ASIA-PACIFIC MARKET SNAPSHOT: ASIA-PACIFIC IS EXPECTED TO BE THE FASTEST GROWING REGION IN 2015 75
FIGURE 28 COMPANIES ADOPTED NEW PRODUCT LAUNCH AND PARTNERSHIP AND AGREEMENT AS THE KEY GROWTH STRATEGIES OVER THE LAST THREE YEARS 80
FIGURE 29 MARKET EVALUATION FRAMEWORK 81
FIGURE 30 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH AND ENHANCEMENT WAS THE KEY STRATEGY FOR THE GROWTH OF THE VISUALIZATION AND 3D RENDERING MARKET 82
FIGURE 31 GEOGRAPHIC REVENUE MIX OF TOP MARKET PLAYERS 88
FIGURE 32 AUTODESK, INC.: COMPANY SNAPSHOT 89
FIGURE 33 AUTODESK, INC.: SWOT ANALYSIS 91
FIGURE 34 LUXION, INC.: SWOT ANALYSIS 94
FIGURE 35 DASSAULT SYSTEMES: COMPANY SNAPSHOT 95
FIGURE 36 DASSAULT SYSTEMES: SWOT ANALYSIS 97
FIGURE 37 NVIDIA CORPORATION: COMPANY SNAPSHOT 99
FIGURE 38 NVIDIA CORPORATION: SWOT ANALYSIS 100
FIGURE 39 CHAOS GROUP: SWOT ANALYSIS 104
FIGURE 40 MARKETSANDMARKETS KNOWLEDGE STORE SNAPSHOT 116
FIGURE 41 MARKETSANDMARKETS KNOWLEDGE STORE: INFORMATION and COMMUNICATIONS TECHNOLOGY INDUSTRY SNAPSHOT 117

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