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Strategic Outlook of Global Autonomous Driving Market in 2016 : 80% of the OEMs to Finalise Automation Technology Roadmaps for Semi in 2016

The 2016 autonomous driving outlook has two sides to its story. One is of a transitional evolution from a technology angle, though with pockets of disruptive innovations. The other is of a transformational revolution of the automotive business that will change the industry and the ecosystem as we know them today. This shift will create winners and losers and the winner could be anything from an OEM to a mobility provider and are likely to be enterprises that provide the best car-ownership and driving experience beyond just the product. The outlook delves into various opportunities that can arise in the market and provides a broad forecast of the number of autonomous vehicles that are likely to be on the roads over a period of 15 years.

2015 Key Highlights

Emergence of level 2 automation, digitization of in-vehicle consoles, and significant improvements in autonomous testing capabilities are the key trends for 2015 in the autonomous driving ecosystem.

Original Equipment Manufacturers (OEMs) Step Up Automated Driving Capability by Mastering Level 2 Automation

Three market ready products and 2 petri dish projects from premium OEMs introduced entry-level automation to market, with highway piloted driving realising its true potential and challenges.

Sensor Fusion Takes Center Stage

OEMs and tier I suppliers take significant steps toward data stitching and flow optimization, leading to faster responding DAS systems, while also taking a big step in pedestrian detection enabled AEB.

High-definition Mapping Show Signs of Promise

With the need for more layers of data validation and redundancies, a number of initiatives driven toward data acquisition for precision mapping, beyond traditional mapping companies, have begun taking shape in the industry.

First Regulations to Commoditize Autonomous Vehicles

DMV regulations, encompassing regulations around commercialization of fully autonomous vehicles, along with serious investments from a number of OEMs and mobility participants into technological development of autonomous driving, shows a glimpse of how shared mobility markets could most benefit from autonomous driving capabilities.

Digitization of Consoles Emerging as the Bridge between Connected and Autonomous Vehicles

Premium OEMs show a strong technology direction toward digitization of their consoles which is the first strong link to connected and automated vehicles. Consumer engagement, leading to better handovers and infotainment, is a key part of the transition form no automation to full automation.

Table Of Contents

Strategic Outlook of Global Autonomous Driving Market in 2016 

Executive Summary
1. 2015 Key Highlights
2. 2015-2016 Senior Management Top-of-Mind Issues
3. 2016 Top 6 Predictions


Research Scope and Segmentation
1. Research Scope
2. Vehicle Segmentation


Autonomous Major Market and Technology Trends—2016
1. Market Trend 1—Realization of Level 2 and Level 3 Autonomous Driving
2. Market Trend 2—Disruption to Commercialisation
3. Market Trend 3—Consolidation at Supplier Level
4. Market Trend 4—Evolution of Functional Safety Regulations
5. Technology Trend 1—LiDAR
6. Technology Trend 2—48V Power Net
7. Technology Trend 3—Sensor Fusion
8. Technology Trend 4—Deep Learning
9. Technology Trend 5—High Definition Mapping


Autonomous Key Product Analysis—2016 OEM
1. Society of Automotive Engineers (SAE) Definitions and OEM Positioning
2. Audi—Piloted Driving
3. BMW—Connected Drive Project
4. Ford Motor Co's Partnership With Velodyne Inc.
5. Mercedes Benz—Drive Pilot
6. Tesla—Autopilot
7. Volvo AB—Drive Me Project
8. Competitive Positioning of Select OEMs
9. Introduction to Market Roadmap
10. OEM Unit Shipment Forecast—Europe
11. OEM Unit Shipment Forecast—North America


Autonomous Key Product Analysis—2016 Suppliers
1. Bosch Autonomous Driving Vision
2. Continental Autonomous Driving Vision
3. Delphi—Vehicle-to-Everything (V2E)
4. Mobileye—System-on-Chip
5. NVIDIA—Deep Learning
6. Texas Instruments—Core Capability
7. Qualcomm—Next Gen Processors
8. Supplier Capability and Preference
9. Supplier Capability and Preference


Automated Driving Testing and Regulations—2016
1. Legislative Overview for Testing of automated Vehicles—US
2. Member States Initiative for Testing of Automated Vehicles—EU
3. Regulations for Testing of Automated Vehicles—Asia
4. Comparative Overview of OEMs and Disruptors


Regional Market Trends and Analysis—2016
1. European Autonomous Market—Overview
2. North American Autonomous Market—Overview
3. Japanese Autonomous Market—Overview


Key Conclusions and Future Outlook
1. Key Conclusions and 2016 Outlook
2. Topics Focal Points of Global Autonomous Driving Program
3. Legal Disclaimer


1. Methodology

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