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Strategic Outlook of Global Autonomous Driving Market in 2016 : 80% of the OEMs to Finalise Automation Technology Roadmaps for Semi in 2016
The 2016 autonomous driving outlook has two sides to its story. One is of a transitional evolution from a technology angle, though with pockets of disruptive innovations. The other is of a transformational revolution of the automotive business that will change the industry and the ecosystem as we know them today. This shift will create winners and losers and the winner could be anything from an OEM to a mobility provider and are likely to be enterprises that provide the best car-ownership and driving experience beyond just the product. The outlook delves into various opportunities that can arise in the market and provides a broad forecast of the number of autonomous vehicles that are likely to be on the roads over a period of 15 years.
2015 Key Highlights
Emergence of level 2 automation, digitization of in-vehicle consoles, and significant improvements in autonomous testing capabilities are the key trends for 2015 in the autonomous driving ecosystem.
Original Equipment Manufacturers (OEMs) Step Up Automated Driving Capability by Mastering Level 2 Automation
Three market ready products and 2 petri dish projects from premium OEMs introduced entry-level automation to market, with highway piloted driving realising its true potential and challenges.
Sensor Fusion Takes Center Stage
OEMs and tier I suppliers take significant steps toward data stitching and flow optimization, leading to faster responding DAS systems, while also taking a big step in pedestrian detection enabled AEB.
High-definition Mapping Show Signs of Promise
With the need for more layers of data validation and redundancies, a number of initiatives driven toward data acquisition for precision mapping, beyond traditional mapping companies, have begun taking shape in the industry.
First Regulations to Commoditize Autonomous Vehicles
DMV regulations, encompassing regulations around commercialization of fully autonomous vehicles, along with serious investments from a number of OEMs and mobility participants into technological development of autonomous driving, shows a glimpse of how shared mobility markets could most benefit from autonomous driving capabilities.
Digitization of Consoles Emerging as the Bridge between Connected and Autonomous Vehicles
Premium OEMs show a strong technology direction toward digitization of their consoles which is the first strong link to connected and automated vehicles. Consumer engagement, leading to better handovers and infotainment, is a key part of the transition form no automation to full automation.
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