1. Market Research
  2. > Telecom Market Trends

Innovation Enabled by Monetization 

  • March 2016
  • 12 pages
  • Frost & Sullivan
Report ID: 3711153

Summary

Table of Contents

Innovation Enabled by Monetization : How “Getting Paid” Makes It All Possible

Introduction

One dictionary definition of “monetize” is: to utilize (something of value) as a source of profit. Given the amount of time most people spend monetizing their time—i.e., working at a profession to earn money—one would guess that monetization is top-of-mind for most. However, examples abound of newly formed companies that put their primary emphasis on creating something new, perhaps an interesting piece of technology, and then focus on making money later. Many such startups have shorter lifespans than their founders envisioned.

The Stratecast Operations, Orchestration, Data Analytics & Monetization (ODAM) practice focuses primarily on the communications industry, and, in particular, on the support systems that enable global communications service providers (CSPs) to provide products and services to consumers, to business and enterprise, and to government. The mature communications industry understands how to monetize its services; but still, a problem exists.

For a number of years, the profit margins of CSPs have been squeezed as the costs of operations increased faster than the revenue generated. The reasons for this margin tightening are many and well known, including the continued exponential rise in data traffic and the associated costs to support that traffic. However, cost is not the focus of this report. This SPIE will focus on the revenue generation side of the margin equation. Generating revenue is of utmost importance to CSPs, and is a key focus of the support systems utilized by providers; ODAM is literally anchored by monetization.

One way CSPs can increase revenue is to simply raise the prices for services offered. In the competitive communications market, where multiple CSPs and over-the-top providers are competing for every customer, this avenue is not really an option. In fact, competitive pressures often work to push prices down, exacerbating the margin squeeze.

Therefore, finding new sources of revenue—offering new products and services, tapping into new markets, and expanding in existing markets—is the only viable alternative. Service providers, aided by their ODAM supplier partners, are doing just that. The monetization processes are essential in the pursuit of new revenue. This report will examine some of the monetization innovation that is enabling new revenue possibilities today.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Middle East and North Africa telecoms market: interim forecast update 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

This report provides: - an interim update of our 5-year forecast of more than 175 mobile and fixed KPIs for the Middle East and North Africa, as a whole and for 12 key countries, which was previously published ...

Developed Asia–Pacific telecoms market: interim forecast report 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

"Telecoms retail revenue in developed Asia–Pacific will grow at a CAGR of 0.6% from 2015 to 2021 when it will reach USD178 billion." Mobile handset data, IoT, fixed broadband and IPTV revenue will continue ...

Wireless network data traffic in Sub-Saharan Africa: trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

"Cellular data traffic in Sub-Saharan Africa will be over 9 times higher in 2021 than in 2016 – this growth will be key to mobile operators' future prospects." Mobile network operators in Sub-Saharan ...


ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.