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Strategic Portfolio of SAIC 

  • March 2016
  • -
  • Frost & Sullivan
  • -
  • 74 pages

Strategic Portfolio of SAIC : The SAIC Group Targets Unit Sales of 200,000 New Energy Vehicles Globally by 2020

This research service is a strategic corporate profile on SAIC, China, one of the largest Chinese state-owned automotive manufacturers. This study examines in detail the strategies adopted by SAIC to overcome competition and emerge as one of the key automotive manufacturers in China. The study includes an executive summary, research scope, objectives, background and methodology, an overview of the SAIC Group, its corporate strategy and regional strategies, R&D and sales strategies, product portfolio, technology focus and manufacturing strategy, and conclusions.

Key Findings

SAIC Motors Corporation Limited (SAIC) is one of the largest Chinese state-owned automotive manufacturers based in Shanghai.

SAIC Profile: Key Findings, Global, 2015

-SAIC, founded in 1958, is China’s largest vehicle manufacturer in terms of unit sales. -It manufactures and sells passenger cars as well as commercial vehicles.
-In addition to the car and truck assembly business, SAIC also has units focused on engines, gearboxes, powertrains, chassis, interiors and exteriors, and electronic components.
-It has multiple joint ventures in the passenger vehicles market, such as with Shanghai Volkswagen (SVW), Shanghai General Motors (SGM), and, in the commercial vehicle market, as SAIC-GM-Wuling (SGMW) with General Motors and Wuling Motors.
- SAIC’s corporate strategy primarily aims to achieve global sales of more than million unit vehicles in 2016.
-A corporate plan also aims to differentiate the company from its competitors by having its self-owned-brand-specific business.
-The SAIC Group seeks to grow its innovative automotive energy systems business. o This new brand direction targets selling units of its new energy vehicles in 2016, with a vision to reach global sales of up to units in 2020.




Table Of Contents

Strategic Portfolio of SAIC 
1 STRATEGIC PORTFOLIO OF SAIC

Executive Summary
1. Key Findings
2. Key Findings
3. Key Findings
4. Key Findings
5. Key Findings

Research Scope, Objectives, Background, and Methodology
1. Research Scope
2. Research Aim and Objectives
3. Key Questions This Study Will Answer
4. Research Background
5. Research Methodology

Overview of the SAIC Group
1. SAIC Snapshot
2. SAIC Snapshot
3. SAIC Group Snapshot
4. SAIC Key Facts
5. Objectives and Strategies
6. SAIC—SWOT Analysis

Corporate Strategy
1. SAIC Corporate Objectives
2. SAIC Brand Positioning—MG, Roewe, and Maxus
3. SAIC Brand Positioning—Volkswagen and Skoda
4. SAIC Brand Positioning—Buick, Chevrolet, and Cadillac
5. SAIC Brand Positioning—Wuling and Baojun

SAIC Group's Regional Strategies
1. SAIC Product Segment Share
2. SAIC Sales Performance in Top 5 Overseas Markets

RandD Strategy
1. RandD Budget as a Percent of Net Sales
2. SAIC RandD Centers
3. SAIC RandD Centers
4. SAIC Key Alliances
5. SAIC—RandD Future Focus

Sales Strategy
1. Unit Shipment Forecast
2. Global Revenue and Operating Profit
3. Export Unit Sales
4. Unit Shipment Forecast by Category
5. SAIC Worldwide Sales Outlook

Product Portfolio
1. SAIC Product Launching Timeline—Self-owned Brands
2. SAIC Product Launching Timeline—JV Brands
3. SAIC Current and Future Presence in Products Segments
4. SAIC Product Portfolio—Roewe 360
5. SAIC Product Portfolio—Maxus G10
6. SAIC Product Portfolio—Chevrolet Sail

Technology Focus
1. SAIC Key Technology Focus
2. SAIC Powertrain Technology
3. SAIC Safety and Multimedia Technology
4. SAIC Car on the Internet Technology

Manufacturing Strategy
1. SAIC Global Manufacturing Plants
2. SAIC Major Overseas Plants
3. SAIC Domestic Major Production Plants
4. Domestic Major Production Plants Outlook

Key Conclusions
1. Key Conclusions
2. SAIC Future Outlook
3. The Last Word—3 Big Predictions

Appendix
1. Table of Abbreviations
2. Legal Disclaimer

The Frost and Sullivan Story
1. The Frost and Sullivan Story
2. Value Proposition: Future of Your Company and Career
3. Global Perspective
4. Industry Convergence
5. 360º Research Perspective
6. Implementation Excellence
7. Our Blue Ocean Strategy

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