Table of Contents
Strategic Portfolio of SAIC : The SAIC Group Targets Unit Sales of 200,000 New Energy Vehicles Globally by 2020
This research service is a strategic corporate profile on SAIC, China, one of the largest Chinese state-owned automotive manufacturers. This study examines in detail the strategies adopted by SAIC to overcome competition and emerge as one of the key automotive manufacturers in China. The study includes an executive summary, research scope, objectives, background and methodology, an overview of the SAIC Group, its corporate strategy and regional strategies, R&D and sales strategies, product portfolio, technology focus and manufacturing strategy, and conclusions.
SAIC Motors Corporation Limited (SAIC) is one of the largest Chinese state-owned automotive manufacturers based in Shanghai.
SAIC Profile: Key Findings, Global, 2015
-SAIC, founded in 1958, is China’s largest vehicle manufacturer in terms of unit sales. -It manufactures and sells passenger cars as well as commercial vehicles.
-In addition to the car and truck assembly business, SAIC also has units focused on engines, gearboxes, powertrains, chassis, interiors and exteriors, and electronic components.
-It has multiple joint ventures in the passenger vehicles market, such as with Shanghai Volkswagen (SVW), Shanghai General Motors (SGM), and, in the commercial vehicle market, as SAIC-GM-Wuling (SGMW) with General Motors and Wuling Motors.
- SAIC’s corporate strategy primarily aims to achieve global sales of more than million unit vehicles in 2016.
-A corporate plan also aims to differentiate the company from its competitors by having its self-owned-brand-specific business.
-The SAIC Group seeks to grow its innovative automotive energy systems business. o This new brand direction targets selling units of its new energy vehicles in 2016, with a vision to reach global sales of up to units in 2020.
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