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  3. > The The digital telco: changing consumer behaviour and growing competition are driving CSPs to become DSPs

The changing market environment for digital economy services, triggered by evolving customer expectations and increasing competition from over-the-top (OTT) providers has prompted communications service providers (CSPs) to reconsider their digital customer engagement strategies, both in terms of delivering traditional services and in offering new features.

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The The digital telco: changing consumer behaviour and growing competition are driving CSPs to become DSPs

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