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  5. > The Cards and Payments Industry in Spain: Emerging Trends and Opportunities to 2020

Synopsis
Timetric’s 'The Cards and Payments Industry in Spain: Emerging Trends and Opportunities to 2020' report provides detailed analysis of market trends in the Spanish cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, direct debits, check payments, cash transactions and payment cards during the review period (2011–2015).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2016–2020). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together Timetric’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

Summary
Timetric’s 'The Cards and Payments Industry in Spain: Emerging Trends and Opportunities to 2020' report provides top-level market analysis, information and insights into the Spanish cards and payments industry, including:

- Current and forecast values for each market in the Spanish cards and payments industry, including debit card, credit and charge cards.

- Detailed insights into payment instruments including credit transfers, direct debits, check payments, cash transactions and payment cards. It also, includes an overview of the country's key alternative payment instruments.

- E-commerce market analysis and payment methods.

- Analysis of various market drivers and regulations governing the Spanish cards and payments industry.

- Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.

- Comprehensive analysis of consumer attitudes and buying preferences for cards.

- The competitive landscape in the Spanish cards and payments industry.

Scope
- This report provides a comprehensive analysis of the Spanish cards and payments industry.

- It provides current values for the Spanish cards and payments industry for 2015, and forecast figures to 2020.

- It details the different demographic, economic, infrastructural and business drivers affecting the Spanish cards and payments industry.

- It outlines the current regulatory framework in the industry.

- It details marketing strategies used by various banks and other institutions.

Reasons To Buy
- Make strategic business decisions, using top-level historic and forecast market data, related to the Spanish cards and payments industry and each market within it.

- Understand the key market trends and growth opportunities in the Spanish cards and payments industry.

- Assess the competitive dynamics in the Spanish cards and payments industry.

- Gain insights into marketing strategies used for various card types in Spain.

- Gain insights into key regulations governing the Spanish cards and payments industry.

Key Highlights
- The Spanish government introduced a new regulation in October 2015, according to which either a bank or ATM network operator can charge consumers for cash withdrawals, but not both. In response, banks and ATM network operators amended their fee structures to reduce overall charges for consumers. Bankia, Banco Sabadell and ATM provider Euro 6000 agreed to cap fees at US$0.72 (EUR0.65), effective from January 2016. While this initiative was introduced to protect consumer interests, it is expected to encourage use of payment cards among Spanish consumers.

- The emergence of digital-only banks is likely to accelerate the shift towards electronic payments in Spain. The mobile-only imaginBank, launched by CaixaBank in January 2016, provides banking services exclusively through mobile apps and social networks. Through the mobile app, consumers can apply for current accounts, credit cards and consumer loans, manage personal finances, and make person-to-person (P2P) payments. Users can also use the imaginBank Facebook application to find out bank balances and view recent transactions.

- The uptake of alternative payments among Spanish consumers is gaining traction due to the availability of a number of options, such as iupay, Orange Cash, BBVA Wallet and Caixa Wallet. Banks and telecoms operators are also investing to offer customers a choice of payment options, whether in-store, at home or on the move. In January 2016, CaixaBank signed an agreement with Samsung Electronics to add Samsung Pay to its mobile payment service. Customers of CaixaBank and its subsidiary imaginBank are the first in Spain to access the Samsung Pay service. This service is accepted in all stores that accept contactless payments, with the number of payment terminals amounting to over 600,000. Samsung Pay’s launch of is likely to intensify competition in Spain’s alternative payments market.

Table Of Contents

The Cards and Payments Industry in Spain: Emerging Trends and Opportunities to 2020
Table of Contents
1 DEFINITIONS AND METHODOLOGY
1.1 Definitions
1.2 Methodology
2 KEY FACTS AND HIGHLIGHTS
3 EXECUTIVE SUMMARY
4 PAYMENT INSTRUMENTS
5 E-COMMERCE AND ALTERNATIVE PAYMENTS
5.1 E-Commerce Market and Payment Methods
5.2 Alternative Payment Solutions
5.2.1 Orange Cash
5.2.2 PayPal
5.2.3 BBVA Wallet
5.2.4 Caixa Wallet
5.2.5 Vodafone SmartPass Wallet
5.2.6 Samsung Pay
5.2.7 Ukash
5.2.8 iupay
5.2.9 Kuapay
5.2.10 Teleingreso
5.2.11 Paysafecard
6 REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY
6.1 Regulatory Framework
6.2 Anti-Money Laundering (AML)
6.3 Foreign Direct Investment (FDI) Regulations
7 ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS
8 PAYMENT CARDS
9 DEBIT CARDS
9.1 Debit Cards Market Analysis
9.2 Debit Card Scheme and Issuer Shares
9.3 Debit Cards Comparison
10 PAY LATER CARDS
10.1 Pay Later Cards Market Analysis
10.2 Pay Later Card Scheme and Issuer Shares
10.3 Pay Later Cards Comparison
11 CARD ISSUERS
11.1 CaixaBank
11.2 BBVA
11.3 Bankia
11.4 Banco Santander
11.5 Banco Sabadell
12 MERCHANT ACQUIRING
13 APPENDIX
13.1 Tables
13.2 Contact Timetric
13.3 About Timetric
13.4 Timetric's Services
13.5 Disclaimer

List of Tables
Table 1: Key Definitions
Table 2: Annual Average Exchange Rate
Table 3: Spain - Key Facts, 2015
Table 4: Regional Benchmarking of Spain's Payment Cards, 2015
Table 5: Spain - Mode of Entry of Foreign Banks
Table 6: Spain - Debit Cards Comparison and Key Features, 2016
Table 7: Spain - Gold Credit Cards Comparison and Key Features, 2016
Table 8: Spain - Premium Credit Cards Comparison and Key Features, 2016
Table 9: Spain - Payment Instrument Transaction Values (EUR Trillion), 2011-2015
Table 10: Spain - Payment Instrument Transaction Values (US$ Trillion), 2011-2015
Table 11: Spain - Payment Instrument Transaction Volumes (Million), 2011-2015
Table 12: Spain - Number of Payment Cards in Circulation by Type (Million), 2011-2020
Table 13: Spain - Volume of Payment Cards Transactions by Type (Million), 2011-2020
Table 14: Spain - Value of Payment Cards Transactions by Type (EUR Billion), 2011-2020
Table 15: Spain - Value of Payment Cards Transactions by Type (US$ Billion), 2011-2020
Table 16: Spain - Number of Debit Cards in Circulation (Million), 2011-2020
Table 17: Spain - Debit Card Transaction Volumes and Frequency by Channel, 2011-2020
Table 18: Spain - Debit Card Total and Average Transaction Values by Channel, 2011-2020
Table 19: Spain - Debit Card Total and Average Transaction Values by Channel, 2011-2020
Table 20: Spain - Number of Debit Cards in Circulation by Scheme (Million), 2011-2015
Table 21: Spain - Debit Card Transaction Values by Scheme (EUR Billion), 2011-2015
Table 22: Spain - Debit Card Transaction Values by Scheme (US$ Billion), 2011-2015
Table 23: Spain - Debit Card Transaction Values by Issuer (EUR Billion), 2011-2015
Table 24: Spain - Debit Card Transaction Values by Issuer (US$ Billion), 2011-2015
Table 25: Spain - Number of Pay Later Cards in Circulation (Million), 2011-2020
Table 26: Spain - Pay Later Cards Transaction Volumes and Frequency by Channel, 2011-2020
Table 27: Spain - Pay Later Cards Total and Average Transaction Values by Channel, 2011-2020
Table 28: Spain - Pay Later Cards Total and Average Transaction Values by Channel, 2011-2020
Table 29: Spain - Number of Pay Later Cards in Circulation by Scheme (Million), 2011-2015
Table 30: Spain - Pay Later Cards Transaction Values by Scheme (EUR Billion), 2011-2015
Table 31: Spain - Pay Later Cards Transaction Values by Scheme (US$ Billion), 2011-2015
Table 32: Spain - Pay Later Cards Transaction Values by Issuer (EUR Billion), 2011-2015
Table 33: Spain - Pay Later Cards Transaction Values by Issuer (US$ Billion), 2011-2015
Table 34: Spain - Number of Credit Cards in Circulation (Million), 2011-2020
Table 35: Spain - Credit Card Transaction Volumes and Frequency by Channel, 2011-2020
Table 36: Spain - Credit Card Total and Average Transaction Values by Channel, 2011-2020
Table 37: Spain - Credit Card Total and Average Transaction Values by Channel, 2011-2020
Table 38: Spain - Number of Credit Cards in Circulation by Scheme (Million), 2011-2015
Table 39: Spain - Credit Card Transaction Values by Scheme (EUR Billion), 2011-2015
Table 40: Spain - Credit Card Transaction Values by Scheme (US$ Billion), 2011-2015
Table 41: Spain - Number of Charge Cards in Circulation (Million), 2011-2020
Table 42: Spain - Charge Card Transaction Volumes and Frequency by Channel, 2011-2020
Table 43: Spain - Charge Card Total and Average Transaction Values by Channel, 2011-2020
Table 44: Spain - Charge Card Total and Average Transaction Values by Channel, 2011-2020
Table 45: Spain - Number of Charge Cards in Circulation by Scheme (Thousand), 2011-2015
Table 46: Spain - Charge Card Transaction Values by Scheme (EUR Billion), 2011-2015
Table 47: Spain - Charge Card Transaction Values by Scheme (US$ Billion), 2011-2015
Table 48: Spain - Personal and Commercial Pay Later Cards Transaction Volumes (Million), 2011-2020
Table 49: Spain - Personal and Commercial Pay Later Cards Transaction Values (EUR Billion),
Table 50: Spain - Personal and Commercial Pay Later Cards Transaction Values (US$ Billion),
Table 51: Spain - Number of Commercial Pay Later Cards in Circulation (Million), 2011-2020
Table 52: Spain - Commercial Pay Later Cards Transaction Volumes (Million), 2011-2020
Table 53: Spain - Commercial Pay Later Cards Transaction Values (EUR Billion), 2011-2020
Table 54: Spain - Commercial Pay Later Cards Transaction Values (US$ Billion), 2011-2020
Table 55: Spain - Merchant Acquiring Transaction Volumes (Billion), 2011-2020
Table 56: Spain - Merchant Acquiring Transaction Values (EUR Billion), 2011-2020
Table 57: Spain - Merchant Acquiring Transaction Values (US$ Billion), 2011-2020
Table 58: Spain - Acquirers' Transaction Volumes (Million), 2011-2015
Table 59: Spain - Acquirers' Transaction Values (EUR Billion), 2011-2015
Table 60: Spain - Acquirers' Transaction Values (US$ Billion), 2011-2015
Table 61: Spain - Retail Outlets and Card Accepting Merchants (Million), 2011-2020
Table 62: Spain - Debit Card, Average Interchange Fees: Intra-Network Transactions (%), 2011-2015
Table 63: Spain - Debit Card, Average Merchant Service Charge and Interchange Fee (%), 2011-2020
Table 64: Spain - Pay Later Cards, Average Interchange Fees: Intra-Network Transactions (%), 2011-2015
Table 65: Spain - Pay Later Cards, Average Merchant Service Charge and Interchange Fee (%), 2011-2020

List of Figures
Figure 1: Spain - Payment Instrument Shares by Transaction Value (%), 2011 vs. 2015
Figure 2: Spain - Payment Instrument Shares by Transaction Volume (%), 2011 vs. 2015
Figure 3: Spain - E-Commerce Value, 2011-2020
Figure 4: Spain - E-Commerce Payment Methods, 2015
Figure 5: Spain - Population
Figure 6: Spain - Economic Indicators
Figure 7: Spain - ATMs and POS Terminals
Figure 8: Spain - Household Consumption
Figure 9: Spain - Growth in Payment Cards Transaction Values and Number of Cards in Circulation by Type, 2011-2020
Figure 10: Spain - Debit Card Penetration and Turnover Per Card
Figure 11: Spain - Debit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015
Figure 12: Spain - Pay Later Cards Penetration and Turnover Per Card
Figure 13: Spain - Pay Later Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015
Figure 14: Spain - Merchant Acquiring Transaction Volume and Value, 2011-2020
Figure 15: Spain - Acquirers' Market Share in Terms of Transaction Volume and Value (%), 2015
Figure 16: Spain - Average Merchant Service Charge and Interchange Fee (%), 2011-2020

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