Hot Drinks in Taiwan

Hot Drinks in Taiwan

Datamonitor's Hot Drinks in Taiwan industry profile is an essential resource for top-level data and analysis covering the hot drinks industry. It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.

Scope

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and leading companies

* Includes a five-year forecast of the industry

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Market shares are covered by manufacturer and/or brand

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The hot drinks market consists of the total revenues generated through the sales of coffee, tea and other hot drinks. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2004 annual average exchange rates. Segmentation by product type are calculated on the basis of market values in 2005. Market shares by company or distribution channel are calculated on the basis of market volumes in 2004.

For the purposes of this report, the European market is deemed to consist of Austria, Belgium, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland and the UK.

The Asia-Pacific market is deemed to consist of Australia, China, Hong Kong, India, Indonesia, Japan, New Zealand, the Philippines, Singapore, Taiwan and Thailand.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 3

CHAPTER 1 Market Overview 7

1.1 Market Definition 7

1.2 Research Highlights 7

1.3 Market Analysis 8

CHAPTER 2 Market Value 9

CHAPTER 3 Market Volume 10

CHAPTER 4 Market Segmentation I 11

CHAPTER 5 Market Segmentation II 12

CHAPTER 6 Market Share 13

CHAPTER 7 Competitive Landscape 14

CHAPTER 8 Leading Companies 15

8.1 Unilever 15

8.2 Nestle S.A. 16

8.3 Ten Ren Tea Co. Ltd. 17

CHAPTER 9 Distribution 18

CHAPTER 10 Market Forecasts 19

10.1 Market Value Forecast 19

10.2 Market Volume Forecast 20

CHAPTER 11 Macroeconomic Indicators 21

CHAPTER 12 Further Reading 22

12.1 Sources 22

12.2 Related Datamonitor Research 22



LIST OF TABLES

Table 1: Taiwan Hot Drinks Market Value: $ million, 2001-2005 9

Table 2: Taiwan Hot Drinks Market Volume: Kg million, 2001-2005 10

Table 3: Taiwan Hot Drinks Market Segmentation I: % Share, by Value, 2005 11

Table 4: Taiwan Hot Drinks Market Segmentation II: % Share, by Value, 2005 12

Table 5: Taiwan Hot Drinks Market Share: % Share, by Volume, 2005 13

Table 6: Taiwan Hot Drinks Distribution: % Share, by Volume, 2005 18

Table 7: Taiwan Hot Drinks Market Value Forecast: $ million, 2005-2010 19

Table 8: Taiwan Hot Drinks Market Volume Forecast: Kg million, 2005-2010 20

Table 9: Taiwan Inflation, 2001-2005 21

Table 10: Taiwan Exchange Rate, 2001 21