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  6. > Consumer and Market Insights: Skincare in Belgium

Consumer and Market Insights: Skincare in Belgium

  • March 2016
  • -
  • Canadean Ltd
  • -
  • 56 pages

Summary
Improving economic conditions in Belgium supported by low inflation rates will create new growth opportunities in the consumer packaged goods market. The Skincare market in Belgium will register higher growth in value terms during 2015-2020 compared to 2010-2015. Facial Care is the largest category and will register fastest growth in both value and volume terms during 2015-2020.

Key Findings
- Among all five categories analyzed, the Facial Care is the leading value category with 58.4% share by value in Belgium's Skincare market.

- Buying behaviour of the Belgian consumers is inclined toward value for money products in the Skincare market.

- Beiersdorf AG and L'Oréal Group are the market leaders in Belgium's Skincare market.

- Hypermarkets and Supermarkets is the leading distribution channel in Belgium's Skincare market.

Synopsis
Canadean's Consumer and Market Insights report on the Skincare market in Belgium provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Tube, Bottle, Tub, and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table Of Contents

Consumer and Market Insights: Skincare in Belgium
Table of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
- Value and volume analysis for Belgium's Skincare market
- Historic and forecast consumption in Belgium's Skincare market
- Degree of trade up/down in Belgium's Skincare market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
- Leading retailers in Belgium's Cosmetics and Toiletries market
- Leading distribution channels (value terms) in Belgium's Skincare market
- Leading distribution channels (value terms) by category

Packaging
- Skincare market by type of packaging material/container (in volume terms)
- Skincare market by type of packaging closure/outer (in volume terms)
- Skincare market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
- Penetration of private label by category in Belgium's Skincare market
- Private Label growth (in value terms) compared to brands
- Market share of leading brands (in value terms) by category

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Channel definitions
- Methodology
- About Canadean

List of Tables
Table 1: Market value analysis in EURand US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Average prices (EUR and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private Label penetration by categories, 2015
Figure 11: Private Label and brand share growth, 2012-2015
Figure 12: Brand share by categories, 2015

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