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Consumer and Market Insights: Skincare in Turkey

  • March 2016
  • -
  • GlobalData
  • -
  • 55 pages

Summary

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Summary
Stable economic growth and presence of a large young population will drive the consumer packaged goods market in Turkey. The market is led by the Facial Care category which will also register fastest growth during 2015-2020. Health and Beauty Stores is the leading distribution channel in the Skincare market.

Key Findings
- Among all five Skincare categories analyzed, the Facial Care is the leading value category with 65.7% share by value in the Turkish Skincare market.

- The Turkish Skincare market is forecast to register higher growth during 2015-2020 compared to 2010-2015.

- Beiersdorf AG and Johnson and Johnson GmBH are the market leaders in the Turkish Skincare market.

- Bottle is the most commonly used container type for packaging in Turkey's Skincare market.

- Health and Beauty Stores is the leading distribution channel in the Turkish Skincare market.

Synopsis
Canadean's Consumer and Market Insights report on the Skincare market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Jar, and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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