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Consumer and Market Insights: Make-Up Market in Brazil

  • March 2016
  • -
  • Canadean Ltd
  • -
  • 76 pages

Summary
Brazil's Make-Up market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Lip Make-Up category has the largest volume share, while the Eye Make-Up category is projected to witness fastest growth during 2015-2020. Brazilian consumers are increasingly opting for value-for-money products due to high inflation. A large young, internet-savvy population will drive online sales of Make-up products in Brazil.

Key Findings
- Brazil's economy contracted at the fastest rate during 2014-2015 amidst high inflation and political instability in the country

- Brazil's Make-Up market will register higher growth rate in value in terms during 2015-2020 compared to 2010-2015

- The Lip Make-Up category has the largest volume share in the overall Make-Up market

- The Eye Make-Up category is forecast to register fastest growth during 2015-2020.

- Hypermarkets and Supermarkets is the leading distribution channel in Brazil's Make-Up market.

Synopsis
Canadean's Consumer and Market Insights report on the Make-Up market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others

- Consumer level trends: Top four consumer trends which influence Make-Up products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

- Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on new products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Make-Up Market in Brazil
Table of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
- Value and volume analysis for Brazil's Make-Up market
- Historic and forecast consumption in Brazil's Make-Up market
- Category volume consumption analysis by gender, age, education and urbanization
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
- Leading retailers in Brazil's Cosmetics and Toiletries market
- Leading distribution channels (value terms) in Brazil's Make-Up market
- Leading distribution channels (value terms) by category

Packaging
- Make-Up market by type of packaging material/container (in volume terms)
- Make-Up market by type of packaging closure/outer (in volume terms)
- Make-Up market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
- Penetration of private label by categories in Brazil's Make-Up market
- Private label growth (in value terms) compared to national brands
- Brand share of leading brands (in value terms) by category

Consumer trend analysis
- Canadean'sconsumer trend framework and explanation of the Mega-trends
- For key trends in Brazil's Make-Up market
- How the trend is influencing consumption in Brazil's Make-Up market
- How to target the trend in Brazil's Make-Up market
- How the trend will evolve in Brazil's Make-Up market
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption

Innovation examples
- New products launched in Brazil's Make-Up market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About Canadean

List of Tables
Table 1: Market value analysis in BRL and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: BRL to US$
Table 4: Average prices (BRL and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Private label penetration by categories, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Brand share analysis by categories, 2015

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