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  5. > Consumer and Market Insights: Make-Up Market in Colombia

Summary
The Make-Up market in Colombia will register higher growth in value terms during 2015-2020 compared to 2010-2015. The Eye Make-Up category has the highest volume share in the overall Make-Up market and will gain maximum market share during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel in Colombia's Make-Up market.

Key Findings
- The Make-Up market in Colombia will register higher growth in value terms during 2015-2020 compared to 2010-2015

- The Eye Make-Up category has the highest volume share in the overall Make-Up market.

- Eye Shadow is the leading value segment within the Eye Make-Up category.

- Screw Top is the most commonly used closure type in the Colombian Make-Up market.

Synopsis
Canadean's Consumer and Market Insights report on the Make-Up market in Colombia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

- Access to analysis on new products launched in the market

Table Of Contents

Consumer and Market Insights: Make-Up Market in Colombia
Table of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
- Value and volume analysis for the Colombian Make-Up market
- Historic and forecast consumption in the Colombian Make-Up market
- Category volume consumption analysis by gender, age, education and urbanization
- Degree of trade up/down in the Colombian Make-Up market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
- Leading retailers in the Colombian Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the Colombian Make-Up market
- Leading distribution channels (value terms) by category

Packaging
- Make-Up market by type of packaging material/container (in volume terms)
- Make-Up market by type of packaging closure/outer (in volume terms)
- Make-Up market by type of packaging, forecast (in volume terms)Brand Share
- Brand share of leading brands (in value terms) by category

Innovation examples
- New products launched in the Colombian Make-Up market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

List of Tables
Table 1: Market value analysis in COP and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to COP
Table 4: Average prices (COP and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Brand share analysis by categories, 2015

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