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Consumer and Market Insights: Make-Up Market in Colombia

  • March 2016
  • 53 pages
  • GlobalData
Report ID: 3713720

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Summary
The Make-Up market in Colombia will register higher growth in value terms during 2015-2020 compared to 2010-2015. The Eye Make-Up category has the highest volume share in the overall Make-Up market and will gain maximum market share during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel in Colombia's Make-Up market.

Key Findings
- The Make-Up market in Colombia will register higher growth in value terms during 2015-2020 compared to 2010-2015

- The Eye Make-Up category has the highest volume share in the overall Make-Up market.

- Eye Shadow is the leading value segment within the Eye Make-Up category.

- Screw Top is the most commonly used closure type in the Colombian Make-Up market.

Synopsis
Canadean's Consumer and Market Insights report on the Make-Up market in Colombia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

- Access to analysis on new products launched in the market

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ref:plp2016

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