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Consumer and Market Insights: Make-Up Market in Malaysia

  • March 2016
  • -
  • GlobalData
  • -
  • 55 pages

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Summary
The Make-Up market in Malaysia will register higher growth in value terms during 2015-2020 compared to 2010-2015. Nail Make-Up is the leading value category while, Lip Make-Up category is forecast to register fastest growth during 2015-2020. Avon Products, Inc and Alliance Cosmetic Group are the major players in the Malaysian Make-Up market.

Key Findings
- Malaysian Make-Up market registered high growth during 2015-2020 supported by low inflation and stable economic growth.

- Lipstick in the Lip Make-Up category accounted for 60.3% share by value in the Malaysian Make-Up market in 2015.

- Health and Beauty Stores is the leading distribution channel in the Malaysian Make-Up market

- Rigid Plastics is forecast to register fastest growth in the packaging materials during 2015-2020.

Synopsis
Canadean's Consumer and Market Insights report on the Make-Up market in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, Rigid Metal and others; container data for: Tube, Tray, Bottle, Jar and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

- Access to analysis on new products launched in the market

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ref:plp2016

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