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Consumer and Market Insights: Suncare in Austria

  • March 2016
  • -
  • GlobalData
  • -
  • 43 pages

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Summary
Suncare market in Austria will register marginally high growth in value terms during 2015-2020. Sun Protection is the leading category by value and is expected to record the fastest growth during 2015-2020. Austrian Suncare market is led by the international players such as Beiersdorf AG, Johnson and Johnson GmbH.

Key Findings
- Stable economic growth and high disposable income will drive demand towards consumer packaged goods in Austria

- Nivea and Piz Buin are the market leaders in the Austrian Suncare market.

- Hypermarkets and Supermarkets is the leading distribution channel in the Austrian Suncare market.

- The Tube is the most commonly used closure type, accounted to 50.1% share in the Austrian Suncare market during 2015-2020.

Synopsis
Canadean's Consumer and Market Insights report on the Suncare market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass and others; container data for: Bottle, Tube, Aerosol and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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