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Consumer and Market Insights: Skincare in Argentina

  • March 2016
  • -
  • GlobalData
  • -
  • 74 pages

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Summary
Argentina's Skincare market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Facial Care category has the largest volume share, while the Depilatories category is forecast to register fastest growth during 2015-2020. High inflation and unemployment levels are contributing to higher sales of value Skincare products such as private-label products. Skincare products with locally sourced natural ingredients will increase in future as consumers are well aware of the benefits of local flora.

Key Findings
- Among all five categories analyzed, the Facial Care is the leading value category with 58.8% share by value in the Argentine Skincare market.

- Buying behaviour of the Argentine Consumers is inclined toward value for money products in the Skincare market.

- Body Care category will gain maximum market share in the Argentine Skincare market during 2015-2020.

- Hypermarkets and Supermarkets is the leading distribution channel in the Argentine Skincare market.

- Product Specificity and Efficient and Effective are the major trends that are driving the Argentine Skincare market.

- Increasing appearance consciousness among Men in Argentina will drive demand for men-specific Skincare products in the Argentine Skincare market.

Synopsis
Canadean's Consumer and Market Insights report on the Skincare market in Argentina provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Jar, and others

- Consumer level trends: Top four consumer trends which influence Skincare products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Skincare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on new products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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ref:plp2016

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