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  5. > Consumer and Market Insights: Make-Up Market in Finland

The Finland Make-Up market is led by Eye Make-Up category in value and volume consumption. The market will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015.

Key Findings
- Of the four categories analyzed, Nail Make-Up will be the fastest growing value category, registering a CAGR of 4.6% during 2015-2020

- Older Consumers accounts for the majority of Eye Make-Up and Face Make-Up consumption

- The Make-Up market in Finland accounted for nearly one-fourth of the overall Cosmetics and Toiletries sales in 2014

- The use of Rigid Plastics is forecast to register the fastest growth among packaging materials during 2015-2020

- The market in the country is highly competitive and is led by players such as Lumene Group and L'Oreal S.A.

Canadean's Consumer and Market Insights report on the Make-Up market in Finland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands during 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

- Access to analysis on new products launched in the market

Table Of Contents

Consumer and Market Insights: Make-Up Market in Finland
Table of Contents
-Report Scope

Country Context
-Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
-Value and volume analysis for Finland's Make-Up market
-Historic and forecast consumption in Finland's Make-Up market
-Category volume consumption analysis by gender, age, education and urbanization
-Volume analysis by category
-Historic and forecast value analysis by category
-Winners and losers by categories with change in market share
-Average category level pricing
-Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
-Leading retailers in Finland's Cosmetics and Toiletries market
-Leading distribution channels (value terms) in Finland's Make-Up market
-Leading distribution channels (value terms) by category

-Make-Up market by type of packaging material/container (in volume terms)
-Make-Up market by type of packaging closure/outer (in volume terms)
-Make-Up market by type of packaging, forecast (in volume terms)Brand Share
-Market share of leading brands (in value terms) by category

Innovation examples
-New products launched in the European Make-Up market

-Country context
-Category value and volume data
-Consumer Demographics data
-Sector Overview
-Segment data
-Packaging data
-Category definitions
-Segment definitions
-Channel definitions
-About Canadean

List of Tables
Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Average prices (EUR and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Brand share growth, 2012-2015
Figure 11: Brand share analysis by categories, 2015

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