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Consumer and Market Insights: Suncare in Turkey

  • March 2016
  • -
  • GlobalData
  • -
  • 40 pages

Summary
The Suncare market in Turkey will register higher growth in value terms during 2015-2020 compared to 2010-2015. The Sun Protection category has the highest volume share. Hypermarkets and Supermarkets and Health and Beauty Stores are the leading distribution channels.

Key Findings
- The Suncare market in Turkey registered a CAGR of 6.6% during 2010-2015.

- Turkey's consumers prefer to purchase value products in the Suncare market.

- Hypermarkets and Supermarkets and Health and Beauty Stores are the leading distribution channels in Turkey's Suncare market.

- Flip/Snap Top is the most commonly used closure type in the Turkey's Suncare market.

Synopsis
Canadean's Consumer and Market Insights report on the Suncare market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass and others; container data for: Bottle, Tube, Aerosol and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table Of Contents

Consumer and Market Insights: Suncare in Turkey
Table of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

Market Overview
- Value and volume analysis for Turkey's Suncare market
- Historic and forecast consumption in Turkey's Suncare market
- Degree of trade up/down in Turkey's Suncare market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in Turkey's Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the Turkey's Suncare market
- Leading distribution channels (value terms) by category

Packaging
-Suncare market by type of packaging material/container (in volume terms)
-Suncare market by type of packaging closure/outer (in volume terms)
-Suncare market by type of packaging, forecast (in volume terms)

Brand Share
-Brand share of leading brands (in value terms) by category

Appendix
-Country context
-Category value and volume data
-Sector Overview
-Packaging data
-Category definitions
-Channel definitions
-Methodology
-About Canadean

List of Tables
Table 1: Market value analysis in TRY and US$, 2010-2020
Table 2: Market volume growth analysis, 2015-2020
Table 3: Exchange rate fluctuations: TRY to US$
Table 4: Average prices (TRY and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Brand share by categories, 2015

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