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  4. > Coconut and Plant Water in the U.S.

Coconut and Plant Water in the U.S.

  • March 2016
  • -
  • Beverage Marketing
  • -
  • 65 pages

This report features :

Coconut and Plant Water in the U.S. examines a dynamic segment of the non-alcoholic beverage business. The data and insight-rich research report begins with an overview of coconut water and plant water segment trends. It measures the category in terms of both volume and wholesale dollar sales. In presenting its U.S. coconut and plant water market research, BMC fleshes out the picture by discussing particular coconut and plant water brands, profiling the companies behind them and the innovations or novelties they achieved. After outlining this context, BMC enhances its U.S. plant and coconut water research findings with important insights, describing the key issues likely to impact and determine what's next for the coconut water and plant water segments and projects their probable size five years into the future.

In this report, users get a thorough understanding of all facets of coconut and plant water market trends including:

Wholesale and retail dollars and volume of the coconut and plant water category from 2007 through the present.
A look at how the coconut water category evolved from ethnic markets into a mainstream staple and what the drivers are for its success to date and continuing into the future.
An overview of the drivers behind the newer plant waters and their similarities and dissimilarities with coconut water.
Analysis of leading players in the coconut and plant water market as well as a look at the challengers that have arisen to grab a piece of the action. Includes discussion of Vita Coco, Zico, ONE, Naked Coconut, C20, Coco Libre, Harmless Coconut, Vertical Water, DRINKmaple and others
Historical and current wholesale dollar sales, growth and U.S. coconut and plant water market share data for Vita Coco, Zico, ONE, Naked Coconut and others.
Discussion of why the U.S. plant water segment in general and its leading component, the U.S. coconut water market, is expected to succeed going forward, with Beverage Marketing’s five-year wholesale dollar category projections through 2020.

The answers you need

Coconut and Plant Water in the U.S. provides in-depth analysis, shedding light on various aspects of the fledgling, but fast-growing segment. Questions answered in BMC's industry report include:

What are the origins and attractions of the coconut water category? What are the market drivers for this emerging market sector?
What are the dynamics underlying the new crop of non-coconut-based plant waters? To what extent have these plant waters stolen share from coconut waters?
What are the leading brands and how have they been performing? Which brands are posting the most rapid growth?
How has the involvement of mainstream beverage giants impacted the category, and what are smaller/newer players doing to try to differentiate themselves as the playing field shifts?
How is the coconut and plant water category evolving to better meet consumer preferences?
What are the likely future developments for the plant and coconut water industry?

Table Of Contents

Coconut and Plant Water in the U.S.
Summary
COCONUT AND PLANT WATER IN THE U.S.
The Coconut and Plant Water Market 1
Overview 1
Wholesale Dollars and Volume 6
The Coconut and Plant Water Market by Brand 8
Overview 8
Dollars and Volume by Brand 14
Vita Coco 16
ONE 21
Zico 22
C2O 26
Coco Libre 28
Harmless Coconut 29
Foco 30
Zola Açaí 30
Vertical Water 32
DRINKmaple 33
Byarozavik Birch Tree Water 34
Seva 35
Caliwater 36
True Nopal Cactus Water 37
Happy Tree 38
TreTap 39
Other Brands 40
The Projected Coconut and Plant Water Market 44

Exhibits

1 Coconut and Plant Water Market Estimated Dollars and Volume 2007 - 2015 50
2 Coconut and Plant Water Market Change in Dollars and Volume 2008 - 2015 51
3 Coconut and Plant Water Market Estimated Wholesale Dollar Sales by Segment
2010 - 2015 52
4 Coconut and Plant Water Market Share of Wholesale Dollar Sales by Segment
2010 - 2015 53
5 Coconut and Plant Water Market Change in Wholesale Dollar Sales by Segment
2011 - 2015 54
6 Coconut and Plant Water Market Estimated Volume by Segment 2010 - 2015 55
Coconut and Plant Water in the U.S.

Coconut and Plant Water Market Share of Volume by Segment 2010 - 2015 56
8 Coconut and Plant Water Market Change in Volume by Segment 2011 - 2015 57
9 Leading Coconut and Plant Water Brands Estimated Wholesale Dollar Sales
2010 - 2015 58
10 Leading Coconut and Plant Water Brands Wholesale Dollar Share 2010 - 2015 59
11 Leading Coconut and Plant Water Brands Wholesale Dollar Growth 2011 - 2015 60
12 Leading Coconut and Plant Water Brands Estimated Volume 2010 - 2015 61
13 Leading Coconut and Plant Water Brands Volume Share 2010 - 2015 62
14 Leading Coconut and Plant Water Brands Volume Growth 2011 - 2015 63
15 Projected Coconut and Plant Water Market Estimated Wholesale Dollar Sales, Gallonage
and Price Per Gallon 2007 - 2020 64
16 Projected Coconut and Plant Water Market Estimated Dollar and Volume Growth
2008 - 2020 65

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