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  3. > The Analytics in customer care: application areas that enable CSPs to deliver personalised interaction

Communications service providers (CSPs) need to improve their interactions with subscribers as the demand for personalisation increases. However, CSPs do not have systems that can process subscriber information in real time and in an automated manner. This report discusses how CSPs can improve personalised customer interactions by focusing on the customer lifecycle stages.

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The Analytics in customer care: application areas that enable CSPs to deliver personalised interaction

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