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The Analytics in customer care: application areas that enable CSPs to deliver personalised interaction

  • March 2016
  • 8 pages
  • Analysys Mason
Report ID: 3714204

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Communications service providers (CSPs) need to improve their interactions with subscribers as the demand for personalisation increases. However, CSPs do not have systems that can process subscriber information in real time and in an automated manner. This report discusses how CSPs can improve personalised customer interactions by focusing on the customer lifecycle stages.

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