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  4. > 2016-2020 Competitive Intelligence: Merial in the Global Animal Health Industry--Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction

2016-2020 Competitive Intelligence: Merial in the Global Animal Health Industry--Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction

  • March 2016
  • -
  • Venture Planning Group

Summary

Table of Contents

Strategic assessment of the competitive environment is widely recognized as one of the highest priority management responsibilities, the task crucial to business survival, growth and profitability.  This new report from VPG provides strategic assessment of Merial's technological know-how, marketing tactics and strategic directions in the global animal health market.

SECTION I: TECHNOLOGICAL KNOW-HOW

SECTION II: MARKETING TACTICS

SECTION III: STRATEGIC DIRECTION

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