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Bleach in the United Kingdom, Euromonitor International

  • March 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

Relative to 2014, current value growth within bleach slowed in the UK in 2015 as households used bleach for fewer cleaning tasks. Bleach is increasingly perceived as solely for use in the toilet with fewer UK consumers, particularly within younger urban households, opting to purchase it for use in general surface cleaning and stain treatment. This corresponded with stronger growth in sales of laundry and surface care products with a bleach additive, as consumers showed a distinct preference for...

Euromonitor International’ s Bleach in United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in the United Kingdom, Euromonitor International
BLEACH IN THE UNITED KINGDOM
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2010-2015
Table 2 Sales of Bleach: % Value Growth 2010-2015
Table 3 NBO Company Shares of Bleach: % Value 2011-2015
Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
Table 5 Forecast Sales of Bleach: Value 2015-2020
Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Jeyes Ltd in Home Care (united Kingdom)
Strategic Direction
Key Facts
Summary 1 Jeyes Ltd: Key Facts
Summary 2 Jeyes Group Ltd: Operational Indicators
Competitive Positioning
Summary 3 Jeyes Ltd: Competitive Position 2015
Unilever UK Ltd in Home Care (united Kingdom)
Strategic Direction
Key Facts
Summary 4 Unilever UK Ltd: Key Facts
Summary 5 Unilever UK Ltd: Operational Indicators
Competitive Positioning
Summary 6 Unilever UK Ltd: Competitive Position 2015
Executive Summary
Value Growth Within Home Care Begins To Stabilise
Branded Discounting Continues To Frustrate Recovery in Private Label Share
Fierce Competition Continues To Limit Unit Price Increases Despite Home Care Growing
Discounters and Variety Stores Continue To Perform Well
Forecast Growth Predicted To Remain Moderate
Key Trends and Developments
Heavy Branded Discounting Continues To Squeeze Private Label Share
Time Poor UK Consumers Spend on Greater Speed and Convenience
Sustainability and Environmentally-friendly Products Play An Increasingly Important Role in Home Care
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources

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