Table of Contents
The main goal of António Meireles, owner of the Meireles brand, in the forecast period is to reinforce its position in consumer appliances in Portugal, and increase its successful international export business. The first objective it is expected to be achieved through its recent entry into other categories of consumer appliances, such as refrigeration appliances and automatic washing machines, with the brand Meireles. For its internationalisation strategy, the opening in January 2015 of the...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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