Table of Contents
GRE Grossisti Riuniti Elettrodomestici SpA is commonly referred to as GRE Scarl. GRE Scarl’s main brand is Trony and in recent years the retailer’s strategy has focused on building and developing new stores, with the goal of creating a comfortable shopping environment for consumers. In recent years, however, problems in the economic environment in Italy have led questions to be asked about the wisdom of this strategy. Regardless of this, Trony wishes to continue widening its distribution...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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