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In 2014 Hipermóvel - Mobiliário e Decoração launched an ambitious expansion plan for Conforama, integrated in its global strategy of increasing its position in the Iberian market. An investment of €20 million was announced in 2014, to increase the initial four stores by an additional eight new stores by 2017. At the end of 2015 Conforama had already reached a total of eight stores, reinforcing its position in the main cities and regions. In addition to these new openings, the company also...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Hipermóvel - Mobiliário e Decoração SA in Consumer Appliances (Portugal)
HIPERMÓVEL - MOBILIÁRIO E DECORAÇÃO SA IN CONSUMER APPLIANCES (PORTUGAL)
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Hipermóvel - Mobiliário e Decoração SA: Key Facts
Summary 2 Hipermóvel - Mobiliário e Decoração SA: Operational Indicators
Company Background
Chart 1 Hipermóvel - Mobiliário e Decoração SA: Conforama in CascaiShopping, Cascais
Internet Strategy
Private Label
Summary 3 Hipermóvel - Mobiliário e Decoração SA: Private Label Portfolio
Competitive Positioning
Summary 4 Hipermóvel - Mobiliário e Decoração SA Competitive Position 2015

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