IHG’s revenue declined in 2014 and 2015, but its pursuit of an asset-light model, the revamping of existing brands and the introduction of new brands are on track, putting the company in a strong position for the future. In many respects, IHG is flying under the radar to strengthen its position. While takeover rumours remain, the company is taking steps to be ahead of the industry in regards to technological innovation, personalisation and responding to consumer demand.
Euromonitor International’s Intercontinental Hotels Group Plc (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Travel market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Intercontinental Hotels Group Plc (World) Intercontinental Hotels Group Plc (World) Euromonitor International March 2016 Scope of the Report Strategic Evaluation Competitive Positioning Geographic and Category Opportunities Brand Strategy Operations Recommendations