IHG’s 2016 results showed an uplift of RevPAR, but a continuing fall in revenues. However, growing operating profits show that the asset-light model is working for the company. IHG is a strong innovator, and it puts a great deal of focus on technological innovation, such as introducing Amazon Alexa, using chatbots on Facebook Messenger, and reinventing its Crowne Plaza hotels in the US. The company will need to continue down this path to ensure it can compete with increasingly powerful competito...
Euromonitor International’s Intercontinental Hotels Group Plc (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Travel market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Intercontinental Hotels Group Plc (World) Intercontinental Hotels Group Plc (World) Euromonitor International March 2017 Scope of the Report Strategic Evaluation Competitive Positioning Category and Geographic Opportunities Brand Strategy Operations Recommendations