Over the forecast period, as rising real wages somewhat lessens UK consumers’ sensitivity to home care price fluctuations, Unilever UK Ltd is positioned to profit from a further aggressive expansion of its key Domestos and Persil brands. The firm is set to focus on a renewed investment in new product development in order to counter the rising sophistication of private label. Over the review period Domestos recorded a strong performance as Unilever used the brand’s strength within bleach to...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Home Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Unilever UK Ltd in Home Care (United Kingdom) UNILEVER UK LTD IN HOME CARE (UNITED KINGDOM) Euromonitor International March 2016
LIST OF CONTENTS AND TABLES
Strategic Direction Key Facts Summary 1 Unilever UK Ltd: Key Facts Summary 2 Unilever UK Ltd: Operational Indicators Competitive Positioning Summary 3 Unilever UK Ltd: Competitive Position 2015