1. Market Research

ForeSights: Virtual Reality Dining; Applying virtual reality technology to the culinary world

  • March 2016
  • 15 pages
  • GlobalData
Report ID: 3716467

Summary

Table of Contents

Search Inside

Summary
Restaurant dining is about more than just the food - the experience of dining out is more than half of the fun. That is one reason why food sales in restaurants (in the US, at least) actually surpassed those in grocery stores for the first time ever in January of 2015, according to the American Enterprise Institute. As robust as the market is, however, competition is keen and consumers tend to be variety-seeking. Virtual reality has the potential to add a brand new experience to dining, one that could eventually rearrange the competitive landscape within the restaurant industry.

Key Findings
- Popularized in the gaming community, virtual reality can now shape and alter all of the major elements of the dining experience.

- Virtual reality has the potential to allow the consumer to experience the pleasure of food consumption without any of the pain by manipulating the sight, taste, smell, touch, and even the sound of the eating experience.

- Project Nourished - a collaboration of more than two dozen food scientists, engineers, chefs, and designers - demonstrates how one may design a "gastronomic virtual reality experience."

- Virtual reality dining offers myriad potential future applications including remote dining, alternative reality dining, eating therapy, and even help losing weight by changing the psychology of food consumption.

Synopsis
"ForeSights: Virtual Reality Dining" demonstrates how virtual reality technology can be applied to the culinary world. Virtual reality dining uses three dimensional imagery to make the consumer feel like they are someplace else, also altering the taste, smell, touch, and audio elements of the dining experience.
This report was compiled using Canadean's ForeSights methodology, which aims to identify new concepts that could influence the market in fast-moving consumer goods.

Your key questions answered:

- How can virtual reality be used to trick the brain into thinking a gourmet meal is being consumed when the reality may be different?

- Virtual reality can allow food allergy sufferers to enjoy forbidden foods. How can virtual reality dining be used to improve weight-loss outcomes?

- There is often a stigma associated with eating alone in a restaurant. How can virtual reality provide a high-tech solution to this issue?

- Restaurant chains like McDonald's and TGI Fridays are experimenting with virtual reality. What type of consumer are both innovating for?

- How is research on the difference in satisfaction from the purchase of experiences versus things bullish for virtual reality dining?

Reasons To Buy
- Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.

- Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.

- Understand how new concepts and ideas fit into - or challenge - current consumer trends.

- Gain insight and inspiration for innovation programs and new product development.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.