1. Market Research
  2. > Food
  3. > Packaged Food
  4. > Cooked Food Market Trends
  5. > Success Case Study: Charlie Bigham's Ready Meals; Offering a new ready meal concept to ingredient-aware consumers

Summary
The ready meal category is predicted to experience a CAGR of 1.13% in the UK between 2015 and 2019, partly due to the increase in time-poor consumers wanting something quick and efficient. This has led to many launches in mass-produced ready meals, but skepticism about processed foods is creating demand for transparency around ingredients. While ready meals are often an essential part of time-poor lifestyles, consumers generally do not want to sacrifice perceived healthiness and quality of consumption experience. The ready meal industry must try to convince consumers that health and convenience can be complementary.

Key Findings
- In terms of value, Bigham's ready meals are strong due to their usage of fresh ingredients. Simplicity of ingredients is a key strength for healthy products.

- Bigham's recipes are constantly refined. It is important to remember that a product is never perfect, and there is always opportunity to improve. The underlying message of a success such as Charlie Bigham's is that incremental improvement to a core product can be more valuable than trying to enlarge an offering with extensions.

- Authenticity is also a key factor when making purchase decisions, especially for premium items. Authenticity is associated with high quality, as it suggests that the product is made from good ingredients in smaller batches. This quality is often seen by consumers as lacking in many industrially produced ready meals on the market. Their model differs from Bigham's range, being based on price, preparation speed, and shelf life.

Synopsis
"Success Case Study: Charlie Bigham's Ready Meals" is part of Canadean's Successes and Failures research. It examines the details of and reasons behind the success of Charlie Bigham's ready meals. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Reasons To Buy
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table Of Contents

Success Case Study: Charlie Bigham's Ready Meals; Offering a new ready meal concept to ingredient-aware consumers

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Global Ready Meals Market - Growth, Trends and Forecasts (2016 - 2021)

Global Ready Meals Market - Growth, Trends and Forecasts (2016 - 2021)

  • $ 4250
  • Industry report
  • October 2016
  • by Mordor Intelligence LLP

The global ready meals market, valued at USD 194.06 billion in 2016 is expected to grow at a CAGR of more than 13.6% during the forecast period. Nestle, one of the prominent vendors of ready meals, has ...

Ready Meals: Challenges and Opportunities To Reach Market Potential

Ready Meals: Challenges and Opportunities To Reach Market Potential

  • $ 1197
  • Industry report
  • September 2016
  • by Euromonitor International

Meeting the market potential for ready meals presents major challenges, with intense price battles in developed markets and an uncertain macro-economic context in emerging markets. Strategies to tap into ...

Consumer and Market Insights: Prepared Meals in South Africa

Consumer and Market Insights: Prepared Meals in South Africa

  • $ 875
  • Industry report
  • October 2016
  • by Canadean Ltd

Summary The South African Prepared Meals market is forecast to register high growth during 2015-2020 owing to the presence of a large base of young population coupled with rising disposable income. Among ...


Download Unlimited Documents from Trusted Public Sources

Ready Meal Markets in Malaysia - Forecast

  • September 2016
    10 pages
  • Ready Meal  

  • Malaysia  

    Thailand  

    Asia  

View report >

Food Markets in Thailand - Forecast

  • June 2016
    3 pages
  • Food  

    Sausage  

  • Thailand  

View report >

Fish Supply in Singapore

  • October 2016
    4 pages
  • Fish  

    Ready-To-Eat  

    Food  

  • Singapore  

View report >

Fruit Markets

9 months ago

Related Market Segments :

Ready Meal

ref:plp2016

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.