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  5. > Strategic Outlook of the Global Electric Vehicle Market for 2016

China Will Emerge the Leader with over 47% of the Market in 2016

This outlook presents the current electric vehicle (EV) market trends and provides an overview of the 2016 landscape. The research covers trends across Europe, North America, China, and selected countries in Asia-Pacific. Additional content focuses on EV sales in 2015 by region and segment, and estimates the market for 2016. It also offers a brief outline of the EV market to 2020. The study further discusses EV charging infrastructure trends across different geographies. Key conclusions and a future outlook of the market conclude the research. The base year for analysis is 2015 and forecasts extend to 2020.

2015 Key Highlights
1 Europe has emerged the market leader with over % market share for plugin hybrid and electric vehicles.

2 Europe has become the largest market for plugin hybrid and electric vehicles and battery electric vehicles, experiencing a growth of % in 2015. Government incentives and exemption on registration are the main drivers for growth in Europe.

3 Over plugin hybrid and electric vehicles were sold globally, compared to in 2014. Approximately % of the sales were of battery electric vehicles (BEVs), followed by plugin hybrid electric vehicles (PHEVs) with %, and extended-range electric vehicles (eREVs) with %.

4 The sales of electric vehicles declined in the United States due to factors such as a decline in oil prices and the announcement of new models to be launched in 2016. The new-generation EVs such as Nissan Leaf and Chevrolet Volt are to be launched in 2016 with upgraded battery packs and increased range.

5 Over models of BEVs and PHEVs were launched globally in 2015. Over models were launched in Europe and the rest in the United States and China. About % of the models launched were PHEVs; the remaining were BEVs.

6 The Volkswagen scandal has hinted to restarting the electric mobility programs; revised incentives and schemes were announced. For example, in Berlin, emphasis is on building charging stations for the convenience of electric vehicles while driving on the road.

2016 Top 5 Predictions
China will emerge as the leader, with over % market share, closely followed by Europe.
1 In 2016, approximately plugin hybrid and electric vehicles are likely to be sold globally. China will lead, with over % market share, followed by Europe with over %.

2 China will focus on increasing the growth of plugin hybrid and electric vehicles by not only availing cash incentives and subsidies, but also by subsidizing the maintenance and construction of electric vehicle charging infrastructure.

3 The electric vehicle market in the United States will regain a stable growth rate post-2016, as there will be a number of upgraded model launches for which the market has been looking forward. About upgraded models will be launched in 2016.

4 The Volkswagen Group’s DieselGate will have a positive impact on the market for electric vehicles. The effect has been on the Volkswagen group itself, which plans to launch a number of plugin hybrid and electric vehicles in next years.

5 Tesla will manufacture vehicles in various regions, including China and India. In China, Tesla will manufacture Model E; it will also set up a battery manufacturing plant in India.

Table Of Contents

Strategic Outlook of the Global Electric Vehicle Market for 2016
1. EXECUTIVE SUMMARY

Executive Summary
2015 Key Highlights
2015-2016 EV Industry Senior Management Top-of-Mind Issues
2016 Top 5 Predictions
EV Sales 2015
Electric Vehicle Growth Analysis by Country 2015
AC Existing Charging Points—Level 1 and Level 2
Existing Charging Infrastructure
Key Conclusions and 2016 Outlook

2. RESEARCH SCOPE, OBJECTIVES, BACKGROUND, AND METHODOLOGY

Research Scope, Objectives, Background, and Methodology
Research Scope
Research Aim and Objectives

3. DEFINITIONS

Definitions
Electric Vehicle Segmentation

4. 2015 HIGHLIGHTS AND MAJOR GLOBAL ELECTRIC VEHICLE TRENDS

2015 Highlights and Major Global Electric Vehicle Trends
2015 Key Highlights
Key Highlights

5. GLOBAL ELECTRIC VEHICLE MARKET OUTLOOK 2016

Global Electric Vehicle Market Outlook 2016
EV Market—Top 10 Predictions for 2016
A Three-Pronged Push Towards Electric Vehicles
OEM Launch Plans
Scenario Analysis on Electric Vehicle Adoption
EV Sales for 2015
Sales Forecast by Region and Technology
Unit Shipment Forecast by OEM—2015 vs. 2016
Unit Shipment Forecast by Region
Overview of Global Powertrain Market
Electric Vehicle Growth Analysis by Country 2015
Unit Shipment Forecast Scenario Analysis
Range vs. Price—PHEV
Range vs. Price—BEV
Top 5 Selling Models in 2015
Model Launches and Start-ups in China
Case Study—Faraday Future
Volkswagen Group—Post DieselGate

6. REGIONAL HIGHLIGHTS

Regional Highlights
Top 5 Models Sold in Europe
The United States
Japan
China

7. ELECTRIC VEHICLES VS. FUEL CELL VEHICLES

Electric Vehicles vs. Fuel Cell Vehicles
Futuristic Approach by Leading OEMs
Fuel Cells and Electric Vehicles
Fuel Cell Vehicles
Hydrogen Infrastructure

8. ELECTRIC VEHICLE INCENTIVES AND SUBSIDIES

Electric Vehicle Incentives and Subsidies
Electric Vehicle Incentives—US
Electric Vehicle Incentives—Europe
New Energy Policy in China—Highlights

9. ELECTRIC VEHICLE CHARGING INFRASTRUCTURE

Electric Vehicle Charging Infrastructure
EV Charging Infrastructure—North America
EV Charging Infrastructure—Europe
AC Existing Charging Points—Level 1 and Level 2
DC Existing Charging Infrastructure—CHAdeMO
Existing Charging Infrastructure—Europe
Existing DC Charging Infrastructure—CHAdeMO vs. Combo

10. CONCLUSIONS AND FUTURE OUTLOOK

Conclusions and Future Outlook
Key Conclusions and 2016 Outlook
Legal Disclaimer

11. APPENDIX

Appendix
Market Engineering Methodology

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