Table of Contents
About this report
This report focuses on aspects of Analysys Mason’s Connected Consumer Survey that relate to the behaviour, preferences and plans of mobile users in the emerging Asia–Pacific (EMAP) region. In particular, it focuses on respondents’ usage of mobile services and devices. This part of the survey was conducted in association with On Device Research.
The research was conducted in July and August 2015. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and employment status to that effect. There were a minimum of 750 respondents per country, and 1500 respondents.
KEY QUESTIONS ANSWERED IN THIS REPORT
-What impact does LTE have on mobile users’ spend and data allowance?
-Does LTE measurably improve customer satisfaction?
-How do churn levels differ between prepaid and postpaid customers?
-What are the regional trends in handset replacement cycles, and how can operators capitalise on these?
-What channels do smartphone users in EMAP use to acquire their handsets?
-Do demographics affect customer satisfaction and churn?
-How can operators improve how they target the youth market?
WHO SHOULD READ THIS REPORT
Operator-based strategy executives and marketing managers who are interested in understanding consumer market trends, the role of operators as smartphone distribution channels, and the impact of differing approaches to pricing in the market.
-Market intelligence and research executives in service providers that are responsible for understanding end-user trends and supporting business units in identifying and addressing new opportunities.
-Equipment/device manufacturers and software providers that want to identify end-user trends in service and device usage and help their operator customers to improve their ability to address market opportunities.
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