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Baby Food in Canada, Canadean Ltd

  • March 2016
  • -
  • Canadean Ltd
  • -
  • 75 pages

Summary
Overall consumption of baby food fell by 6.5% between 2009 and 2015. Although the number of babies born has remained fairly stable, demand for milks has been held back by a rise in the proportion of mother's breastfeeding and the duration of breastfeeding. Ethical consumption is increasingly important to Canadian consumers. Environmental and social awareness is having a growing impact on sub-trends, such as buying locally sourced products. 75% of consumers said that they have made an effort to buy local or Canadian-made products recently.

Key Findings
- Overall, the Baby Food market has increased by just 9.9% in terms of value in 2015, while sales in volume terms have declined by 6.5%.

- Baby milks account for 63.6% of value sales of baby food, well ahead of wet meals (24.2%)and cereals/finger foods (11.4%).

- Nestlé continues to lead the market, although its share has fallen by around three percentage points since 2012 due to its almost total withdrawal from wet meals.

- By 2021, the Canadian baby food market is forecast to achieve an increase sales by 25.6% compared with 2015, helped by a gradually increasing number of births.

Synopsis
“Baby Food in Canada” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Canada market.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Reasons To Buy
- Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.

- Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.

Table Of Contents

Baby Food in Canada, Canadean Ltd
Table of Contents
Executive Summary

Major Developments
Market Structure
Per Capita
Distribution
The Suppliers
The Future

Background to the Market

Births
Live Birth Rates
Live Births by Region
The Baby Population
The Consumer
Living Standards
Eating Habits
Socio-Demographic Trends
Family Structure
Number of Women of Childbearing Age
Births by Age of Mother
Working Women
Female Employment
Maternity Legislation
Breastfeeding Trends
Breastfeeding Promotion
Breastfeeding Prevalence
Breastfeeding Legislation
Regulations
Marketing Regulations

Market Profile

Overview
Introduction
Key Features and Developments
Manufacturers
Baby Milk
Key Features and Developments
Per Capita Trends
Sector Segmentation
Manufacturers and Brands
Baby Cereals
Key Features and Developments
Per Capita Trends
Sector Segmentation
Manufacturers and Brands
Baby Wet Meals
Key Features and Developments
Per Capita Trends
Sector Segmentation
Manufacturers and Brands
Baby Drinks
Key Features and Developments
Per Capita Trends
Sector Segmentation
Manufacturers and Brands

Distribution

Grocery Structure
Baby Food Retailing

The Suppliers

Company Profiles
Introduction
Nestle Canada Inc
Mead Johnson Nutrition Company
Abbott Nutrition
Heinz Canada
Other Manufacturers
Danone
Baby Gourmet

Production and Foreign Trade

Production
Imports
Exports

The Future

Future Determinants
Live Birth Trends
Future Trends

Economic Background

Political and Economic Summary
Economic Background

Appendix

What is this Report About?
Time Frame
Product Category Coverage
Methodology
About Canadean Baby
Disclaimer

List of Tables
Table 1: Baby Food: % Growth, 2009-2015
Table 2: Baby Food: Per Capita Consumption and Expenditure, 2014 and 2015
Table 3: Projected Market Size, 2021and Growth Rates, 2015-2021
Table 4: Birth and Population Trends, 2005-2015
Table 5: Live Births and Population Trends, 2005-2015
Table 6: Live Births by Province, 2011-2015
Table 7: Baby Population, 2009-2015
Table 8: Family Structure, 2001-2011
Table 9: Breakdown of Live Births by Age of Mothers, 2009 and 2011
Table 10: Working Women, 2009-2015
Table 11: Exclusive Breastfeeding Rates, 2003 and 2011/12
Table 12: Breastfeeding Trends in Quebec, 2005/06
Table 13: Breastfeeding Initiation Trends, by Age and Province, 2008-2013
Table 14: Baby Food: Market Value, Current Prices, 2009-2015
Table 15: Baby Food: Market Value, Constant Prices, 2009-2015
Table 16: Baby Food: Market Value, US Dollars, 2009-2015
Table 17: Baby Food: Market Volume, 2009-2015
Table 18: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
Table 19: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
Table 20: Baby Food: Per Capita Expenditure, US Dollars, 2009-2015
Table 21: Baby Food: Per Capita Consumption, 2009-2015
Table 22: Baby Food: Trends in Manufacturer Shares, 2008-2015
Table 23: Baby Food: Manufacturer Shares by Sector, Value, 2015
Table 24: Milks: Sector Trends, 2009-2015
Table 25: Baby Milks: Per Capita Expenditure and Consumption, 2009-2015
Table 26: Infant Formula: Sector Segmentation, Value, 2008-2015
Table 27: Powdered Baby Milks: Brand Price Positioning Analysis, 2015
Table 28: Liquid Baby Milks: Brand Price Positioning Analysis, 2015
Table 29: Baby Milks: Manufacturer Shares by Value, Trends, 2008-2015
Table 30: Baby Milks: Brands by Segment, 2015
Table 31: Cereals : Sector Trends, 2009-2015
Table 32: Baby Cereals: Per Capita Expenditure and Consumption, 2009-2015
Table 33: Baby Cereals: Manufacturer Shares by Value, Trends, 2008-2015
Table 34: Wet Meals : Sector Trends, 2009-2015
Table 35: Wet Baby Meals: Per Capita Expenditure and Consumption, 2009-2015
Table 36: Baby Meals: Market Shares by Value, Trends, 2008-2015
Table 37: Drinks : Sector Trends, 2009-2015
Table 38: Baby Drinks/Juices: Per Capita Expenditure and Consumption, 2009-2015
Table 39: Baby Drinks/Juices: Manufacturer Shares, Value, Trends 2008-2015
Table 40: Packaged Food Sales by Channel, CAD Million, 2009-2015
Table 41: Nestle: Market Shares, Value, 2015
Table 42: Mead Johnson: Market Shares, Value, 2015
Table 43: Abbott: Market Shares, Value, 2015
Table 44: HJ Heinz: Market Shares, Value, 2015
Table 45: Imports of Baby Food by Sector, Value, 2009-2014
Table 46: Imports of Baby Food by Sector, Volume, 2009-2014
Table 47: Imports of Baby Food by Country of Origin, Value, 2012-2014
Table 48: Imports of Baby Food by Country of Origin, Volume, 2012-2014
Table 49: Exports of Baby Food by Sector, Value, 2009-2014
Table 50: Exports of Baby Food by Sector, Volume, 2009-2014
Table 51: Exports of Baby Food by Country of Destination, Value, 2012-2014
Table 52: Exports of Baby Food by Country of Destination, Volume, 2012-2014
Table 53: Birth and Population Projections, 2015-2021
Table 54: The Baby Population, 2015-2021
Table 55: Baby Food: Market Value Forecasts, Current Prices, 2015-2021
Table 56: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021
Table 57: Baby Food: Market Value Forecasts, US Dollars, 2015-2021
Table 58: Baby Food: Market Volume Forecasts, 2015-2021
Table 59: Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2015-2021
Table 60: Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2015-2021
Table 61: Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2015-2021
Table 62: Baby Food: Per Capita Consumption Forecasts, 2015-2021
Table 63: Economic Indicators, 2009-2016
Table 64: Key Macro-Economic Forecasts, 2015-2021

List of Figures
Figure 1: Baby Food: Market Size, 2009-2015
Figure 2: Baby Food: Market Segmentation, 2015
Figure 3: Manufacturer Share, 2015
Figure 4: Baby Food: Manufacturer Representation, Value, 2015

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