Table of Contents
Few ingredients in recent memory have experienced protein’s sustained and meteoric rise. As consumer interest in the ingredient reaches fever pitch, marketers are scrambling to piece together the increasingly disparate health and cultural drivers affecting consumption. A foundational understanding of the categories, markets and lifestyle trends impacting consumer health and health and wellness packaged food and beverages will be essential to capitalising on growth opportunities in the future.
Euromonitor International’s Global Trends in Protein global briefing examines the size, growth trends and potential opportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the products and their personal healthcare needs are also explored.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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