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  6. > Global Trends in Video On-demand Technology 

Global Trends in Video On-demand Technology 

  • March 2016
  • -
  • Frost & Sullivan
  • -
  • 75 pages

Global Trends in Video On-demand Technology : Transforming TV Industry is Driving VOD Subscription Growth across all Segments

The global market for Internet video on-demand (VOD) services was both vibrant and dynamic in 2014 and 2015. With the rising number of cord cutters, shavers, and nevers; increasing broadband penetration; and the connected devices boom, Internet VOD is becoming the content consumption platform of choice for audiences worldwide. This study examines the global VOD services market, including drivers and restraints, industry challenges, and market forecasts. The study is divided into the cable, Internet Protocol TV (IPTV), direct-to-home (DTH), and Internet segments.

Key Findings

The Video-on-demand (VOD) market is thriving, driven by urgent service provider investment and energetic consumer interest. TV is inevitably shifting away from regimented, schedule-driven programming to individualized on-demand TV Everywhere (TVE). This shift is driving more service providers to invest in widely accessible online video in a bid to retain subscribers and improve viewer engagement.

- Pay-per-view (PPV) sports continues to be a key source of Pay TV revenue, although service providers are steadily expanding their library of movie content and catch-up TV content.

- To date, growth has been highest in the United States, the United Kingdom, France, and Korea, but future growth potential is highest in the BRIC nations and in Eastern Europe. The availability of broadband, however, is a prerequisite to growth in VOD and PPV.

- In the short term, the 2016 Olympics will provide a further boost to an already healthy market. In the longer term, the growing use of high-efficiency video coding (HEVC) in K scenarios and an expected shift away from traditional Pay TV towards pure Internet services will impact transaction levels in cable, Internet Protocol television (IPTV) and direct-to-home (DTH).


Key Questions This Study Will Answer

- Is the market growing? How long will it continue to grow and at what rate?
- What factors will drive the growth of this market? What are the challenges that will hold the market back?
- Are the existing competitors correctly structured to meet customer needs? How will this market evolve in the future?
- What technical trends are shaping the marketplace today? What disruptions are on the horizon?
- What segments and regions are most rapidly adopting VOD? How will this landscape evolve in the future?

Table Of Contents

Global Trends in Video On-demand Technology 
1EXECUTIVE SUMMARY

Executive Summary
1 Key Findings
2 Key Findings
3 Executive Summary—Market Engineering Measurements
4 Executive Summary—Market Engineering Measurements

2VOD MARKET OVERVIEW

VOD Market Overview
1 VOD Market—Definitions
2 VOD Market Overview
3 VOD Market Overview
4 VOD Market—Segment Overview
5 VOD Market—Segment Overview
6 Market Overview—Key Questions This Study Will Answer

3DRIVERS AND RESTRAINTS—TOTAL VOD MARKET

Drivers and Restraints—Total VOD Market
1 Market Drivers
2 VOD—Market Drivers Explained
3 VOD—Market Drivers Explained
4 VOD—Market Drivers Explained
5 VOD—Market Drivers Explained
6 Market Restraints
7 VOD—Market Restraints Explained
8 VOD—Market Restraints Explained
9 VOD—Market Restraints Explained

4MARKET FORECAST—TOTAL VOD MARKET

Market Forecast—Total VOD Market
1 VOD Market—Forecast Assumptions
2 VOD Market—Forecast by Number of Subscribers
3 VOD Market—Percent of Subscribers by Segment
4 VOD Market—Subscriber Analysis
5 VOD Market—Subscriber Analysis by Segment
6 VOD Market—Subscriber Analysis by Segment
7 VOD Market—Subscriber Analysis by Segment
8 VOD Market—Subscriber Analysis by Segment
9 VOD Market—Subscriber Analysis by Segment
10 VOD Market—Subscriber Analysis by Segment
11 VOD Market—Subscriber Analysis by Segment
12 VOD Market—Forecast by Number of Titles Streamed
13 VOD Market—Percent of Titles Streamed by Segment
14 VOD Market—Analysis of Titles Streamed
15 VOD Market—Analysis of Titles Streamed
16 VOD Market—Encoding Format Analysis: AVC
17 VOD Market—Encoding Format Analysis: AVC
18 VOD Market—Encoding Format Analysis: WMV
19 VOD Market—Encoding Format Analysis: WMV

5CABLE SEGMENT

Cable Segment
1 Cable Segment—Market Engineering Measurements
2 Cable Segment—Forecast by Number of Subscribers
3 Cable Segment—Subscriber Share Analysis by Company
4 Cable Segment—Forecast by Number of Titles Streamed
5 Cable Segment—Titles Streamed Share Analysis by Company

6IPTV SEGMENT

IPTV Segment
1 IPTV Segment—Market Engineering Measurements
2 IPTV Segment—Forecast by Number of Subscribers
3 IPTV Segment—Subscriber Share Analysis by Company
4 IPTV Segment—Forecast by Number of Titles Streamed
5 IPTV Segment—Titles Streamed Share Analysis by Company

7DTH/SATELLITE SEGMENT

DTH/Satellite Segment
1 DTH/Satellite Segment—Market Engineering Measurements
2 DTH/Satellite Segment—Forecast by Number of Subscribers
3 DTH/Satellite Segment—Subscriber Share Analysis by Company
4 DTH/Satellite Segment—Forecast by Number of Titles Streamed
5 DTH/Satellite Segment—Titles Streamed Share Analysis by Company

8INTERNET SEGMENT

Internet Segment
1 Internet Segment—Market Engineering Measurements
2 Internet Segment—Forecast by Number of Subscribers
3 Internet Segment—Subscriber Share Analysis by Company
4 Internet Segment—Forecast by Number of Titles Streamed
5 Internet Segment—Titles Streamed Share Analysis by Company

9THE LAST WORD

The Last Word
1 The Last Word
2 Legal Disclaimer

10APPENDIX

Appendix
1 Methodology
2 List of Exhibits
3 List of Exhibits

List of Exhibits

Total VOD Market: Market Engineering Measurements Global, 2015
Total VOD Market: Key Market Drivers, Global, 2016-2020
Total VOD Market: Key Market Restraints, Global, 2016-2020
Total VOD Market: Forecast by Number of Subscribers, Global, 2014-2020
Total VOD Market: Percent of Subscribers by Segment, Global, 2015
Total VOD Market: Forecast by Number of Titles Streamed, Global, 2014-2020
Total VOD Market: Percent of Titles Streamed by Segment, Global, 2015
Cable Segment: Market Engineering Measurements, Global, 2015
Cable Segment: Forecast by Number of Subscribers, Global, 2014-2020
Cable Segment: Subscriber Share Analysis by Company, Global, 2015
Cable Segment: Forecast by Number of Titles Streamed, Global, 2014-2020
Cable Segment: Titles Streamed Share Analysis by Company, Global, 2014
IPTV Segment: Market Engineering Measurements, Global, 2015
IPTV Segment: Forecast by Number of Subscribers, Global, 2014-2020
IPTV Segment: Subscriber Share Analysis by Company, Global, 2014
IPTV Segment: Forecast by Number of Titles Streamed, Global, 2014-2020
IPTV Segment: Titles Streamed Share Analysis by Company, Global, 2015
DTH/Satellite Segment: Market Engineering Measurements, Global, 2015
DTH/Satellite Segment: Forecast by Number of Subscribers, Global, 2014-2020
DTH/Satellite Segment: Subscriber Share Analysis by Company, Global, 2015
DTH/Satellite Segment: Forecast by Number of Titles Streamed, 2014-2020
DTH/Satellite Segment: Titles Streamed Share Analysis by Company, Global, 2015
Internet Segment: Market Engineering Measurements, Global, 2015
Internet Segment: Forecast by Number of Subscribers, Global, 2014-2020
Internet Segment: Subscriber Share Analysis by Company, Global, 2015
Internet Segment: Forecast by Number of Titles Streamed, Global, 2014-2020
Internet Segment: Titles Streamed Share Analysis by Company, Global, 2015

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