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Executive Analysis of Electric Power Steering Trends in North America : Superior Controllability of EPS Allows for Better ADAS Integration thereby Paving the Way for Self-steering Vehicles

Consumer demand for enhanced fuel economy, improved safety, and comfort has forced original equipment manufacturers (OEMs) to migrate from traditional Hydraulic Power Steering and Electro-Hydraulic Power Steering to Electric Power Steering (EPS). Over the last 2-3 years, the automotive industry in North America has earmarked EPS as one of the stepping stones for realizing semi-autonomous and fully autonomous driving in the future. This report analyses the EPS market in North America with an emphasis on OEM and tier 1 supplier partnerships. The report also looks at key trends affecting the steering market, while providing supplier analysis and capabilities.

Key Findings

Key Takeaway: While incremental growth is expected in unit shipment for C-EPS and P-EPS, it is still not enough to tilt the balance of the EPS market, which is dominated heavily by R-EPS.
EPS Market: Key Takeaway, North America, 2015–2020

The electric power steering (EPS) market in North America is expected to grow at a CAGR of % by 2020. Given the nature of North American roads, functions such as side-wind compensation and roadcrowning compensation are of increased importance among EPS functions.

Ford continues to lead the North American passenger car market with a best-in-class EPS strategy. RenaultNissan and Hyundai offer the highest growth potential at a CAGR of % and %, respectively.

Improved functionality in terms of add-on functions and higher rack-load capacity will see more R-EPS crossing the kN front axle load limit. SUV/pickup and MPV/vans segment offers maximum revenue potential and growth opportunities.

The highly saturated C/D segment is expected to grow at a CAGR of %, although a majority of vehicles in this segment are already EPS enabled.

As the United States and Canada chose to stay non-party to the Vienna Convention, automakers are free to launch vehicles with hands-free driving and self-driving modes, thereby opening a plethora of opportunities for a clean-sheet approach to steering systems and controls.

Table Of Contents

Executive Analysis of Electric Power Steering Trends in North America 
1EXECUTIVE ANALYSIS OF ELECTRIC POWER STEERING TRENDS IN NORTH AMERICA

Executive Summary
1 Key Findings
2 EPS Penetration in North America
3 Key Findings and Future Outlook

System Overview and Definition
1 Vehicle Segmentation
2 Schematic of a Typical EPS System
3 Comparative Analysis of EPS by Type
4 EPS System Overview

Market Overview
1 Power Steering Market Snapshot
2 Unit Shipment Scenario Analysis
3 Comparative Analysis of Key OEM Strategies for EPS Fitment
4 Comparative Analysis of Key OEM Strategies for EPS Fitment
5 Comparative Analysis of Key OEM Strategies for EPS Fitment

Supplier Capability
1 Supplier Portfolio Snapshot
2 Supplier Portfolio Snapshot and ADAS Integration
3 Supplier Portfolio Snapshot and ADAS Integration
4 Supplier Portfolio Snapshot and ADAS Integration
5 Case Study—Bosch Automotive Steering
6 Case Study—Hyundai Mobis
7 Case Study—Nexteer
8 Case Study—ZF TRW

Key Developments in the Steering Space in North America
1 Key Developments in Steering
2 Key Developments in Steering
3 Key Developments in Steering

Key Conclusions and Future Outlook
1 Key Conclusions and Future Outlook
2 Legal Disclaimer

Appendix
1 List of Abbreviations Used
2 List of Abbreviations Used

The Frost and Sullivan Story
1 The Frost and Sullivan Story
2 Value Proposition—Future of Your Company and Career
3 Global Perspective
4 Industry Convergence
5 360º Research Perspective
6 Implementation Excellence
7 Our Blue Ocean Strategy

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