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2016 Outlook of the Latin American Passenger Vehicle Market 

  • March 2016
  • -
  • Frost & Sullivan
  • -
  • 85 pages

2016 Outlook of the Latin American Passenger Vehicle Market : Despite Economic Uncertainty, LATAM Will Continue to Account for Vehicle Sales over 5.0 Million in 2016

The automotive market in LATAM in 2015 experienced a challenging scenario with the overall market declining. Mexico was the only region where the automotive market grew. This declining trend is expected to continue in 2016. However, the market presents a number of opportunities in the powertrain, e-mobility, connected cars, mobility, and aftermarket sectors. New market entrants and disruptors are reshaping the automotive market in LATAM. This study is a detailed outlook of what to expect from the LATAM passenger vehicle market in 2016— its major disruptive trends, market shifts, and market winners. This report offers a 360-degree overview, before concluding with top predictions and a key outlook for 2016.

2015 Key Highlights

The overall automotive market in LATAM declined by % in 2015; only Mexico grew by %. Chile overtook Colombia as the 4th largest automotive market in the region.

Renault-Nissan became the 2nd largest Original Equipment Manufacturer (OEM) in the region— overtaking FCA and VW group. In Brazil, GM became the 2nd largest OEM and overtook the VW Group.

Regulations in LATAM continued to shape the market dynamics. - INOVAR Auto (Brazil) encouraged cleaner powertrains
- CONTRAN 245 (Brazil) for connected cars was suspended after years of discussion
- Electronic Vehicles (EVs) in Brazil benefitted from % import tax
- “Luxury tax” impacted sales in Argentina
- “Green tax” in Chile reshaped market sales

With an increasing number of new and in-progress local greenfield and brownfield production plants announced in Brazil, Mexico, and Argentina in 2015, LATAM is expected to position itself as a automotive export hub in the short-to-medium term.

In the wake of declining vehicle sales, the automotive value chain in LATAM has started to realign strategies beyond the product and more towards including a focus on different services, such as financial services, connected services, aftermarket eCommerce, mobility-related services, and Customer Relationship Management (CRM).

Table Of Contents

2016 Outlook of the Latin American Passenger Vehicle Market 

Executive Summary
1 2015 Key Highlights
2 2015-2016 Senior Management's Top-of-Mind Issues
3 2016 Top 7 Predictions


Research Scope and Segmentation
1 Research Scope
2 Vehicle Segmentation


Key Latin American Automotive Sales Trends
1 LATAM Economy Outlook
2 Top Markets by Sales Volume in 2015
3 LATAM Light Vehicle Sales by Region—2016 Snapshot
4 Winners of 2015
5 LATAM Light Vehicle Sales by OEM—2016 Snapshot
6 LATAM Light Vehicle Sales by OEM and Region—2016 Snapshot
7 Key Vehicle Launches in LATAM (2014-2016)
8 Regional Spotlight—Brazil
9 Regional Spotlight—Brazil (INOVAR Requisite Compliance)
10 Regional Spotlight—Mexico
11 Regional Spotlight—Argentina
12 Regional Spotlight—Chile
13 Regional Spotlight—Colombia
14 Regional Spotlight—Peru


Major Automotive Trends to Watch
1 Disruptive Trends in 2016
2 Key LATAM Growth Segments—B/C-SUVs and B/C-Pick-ups
3 Impact of the Chinese OEMs
4 Digitalization—Reshaping the Automotive Retail Process
5 Future of Mobility in LATAM
6 Trend Towards Localization Of Manufacturing
7 Energy Efficiency—Driving Next-Generation Technology in LATAM
8 Emerging Technologies and Technology Invasion
9 New Revenue Avenues Through Value-added Services


LATAM Powertrain Trends—2016
1 2016 Top Powertrain Predictions
2 LATAM—Emission, Fuel Economy Targets, and Laws
3 2016 Powertrain Trends for LATAM
4 Unit Vehicle Sales Forecast by Powertrain Mix by Country
5 Unit Vehicle Production Forecast by Engine Size and Country
6 2016 OEM Powertrain Strategy for Gasoline Engines
7 Key Gasoline Engine Technology Forecast
8 2016 OEM Powertrain Strategy for Diesel Engines
9 2016 OEM Powertrain Strategy for Flex Fuel Engines*
10 Brazil Focus—OEM Technology Strategy for INOVAR Compliance
11 Brazil—2015 Key Vehicle Energy Efficiency Positioning Snapshot
12 2016 OEM Powertrain Strategy for Transmissions
13 Unit Vehicle Sales Forecast by Transmission Mix by Country


LATAM e-Mobility Outlook—2016
1 Key LATAM Market Trends
2 Snapshot of Tax Exemption and Incentives for EVs in Latin America
3 EV and PHEV Vehicle Introductions in Latin America
4 Unit Shipment Forecast by Country


LATAM Mobility Outlook—2016
1 Key Mobility Trends and 2016 Outlook
2 Opportunities in Mobility—Beyond the Product and Towards Services
3 New Business Models—Reshaping Mobility Landscape in LATAM
4 Flexible “On-Demand” Mobility—Disruptor Offering for Consumers
5 Vehicle Sharing Business Models—Comparative Market Positioning
6 Rising Integrated Mobility (IM) in LATAM
7 Corporate Mobility—New Revenue Avenue for Automotive Ecosystem
8 Transit and City Infrastructure—Encouraging New Forms of Mobility


LATAM Connected Car Outlook—2016
1 Key Connected Car Trends and 2016 Outlook
2 Top Solution Trends
3 Connected Services Gradually Entering LATAM
4 Connected Services Gradually Entering LATAM
5 Connected Infotainment Offerings Increase in LATAM
6 Active Safety and Automated Driving—A Niche in LATAM
7 Re-thinking Automotive Industry and Solutions with Big Data
8 Future Opportunities—Functional Areas of Connected Car Technology
9 Future Opportunities—LATAM on the Path to Intelligent Mobility


LATAM Aftermarket Outlook—2016
1 Key Predictions—Aftermarket
2 Key Highlights of 2016
3 VIO Forecast per Country for 2016
4 Total Aftermarket Revenue


Key Conclusions
1 Key Conclusions and 2016 Outlook
2 Legal Disclaimer


1 Methodology
2 List of Acronyms
3 List of Acronyms
4 2014-2016 Topical Focal Points of the LATAM Automotive and Transportation Program

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