1. Market Research
  2. > Business Services
  3. > Advertising and Marketing
  4. > Advertising Market Trends
  5. > Evolution of the Brazilian Media & Advertising Sector

Evolution of the Brazilian Media & Advertising Sector

  • October 2015
  • -
  • FALKE Information Services
  • -
  • 35 pages

The Brazilian media sector has grown at an average annual rate of 9.9% between 2003 and 2015, achieving revenues of US$ 10 billion with advertising and related services. Open TV remains the main chosen media in Brazil, with a share of almost 70% compared to 60% in 2006. Less traditional media have gained tremendous relevance in the market such as paid TV and especially digital which increased its share from 2% to over 11% over the past 10 years. Mobile advertising emerged as a result from the growing penetration of mobiles but there is still a lot of room for growth in Brazil with digital media already representing 37% of advertising in the global media sector.

This report briefly analysis the subject market in Brazil, its main products and services, main players’ performance and the potential for different media in Brazil and the rest of the world.

Table Of Contents

Evolution of the Brazilian Media and Advertising Sector
1. Overview and recent evolution of the media sector in Brazil
Brief history of media and advertising in Brazil
Media and advertising turnover evolution and breakdown into media types in Brazil (2003-2015)
Monthly investment in media and advertising and impact of the 2014 World Cup (2011-2014)
Growth dynamic for different media types in Brazil (2013 vs. 2014)
Media turnover breakdown into different media in Brazil (2006-2015)
Penetration evolution of different technologies in Brazil (2006-2014)
Global media turnover geographic breakdown and country ranking in sales (2014)
Media turnover breakdown in the global market and comparison to Brasil (2013-2018)

2. Overview of the main media players in Brazil
Main financial figures for the top 9 media players in Brazil (2014)
Brief history of the 4 main media conglomerates in Brazil
Ebitda vs. ROE bubble chart for revenue size for the top 9 media players in Brazil (2014)
Capital structure and profitability indices for the top 9 media groups in Brazil (2014)
Brazilian ranking of advertising agencies according to investment (2014)

3. The internet and broadband media segment in Brazil
Evolution and forecast of mobile internet advertising revenue in Brazil (2011-2019)
Evolution of internet access accounts and penetration per income level in Brazil (2010-2015)
Internet advertising revenue and number of e-commerce customers in Brazil (2006-2015)
Number of mobile phones and main tablet activities in Brazil (2008-2015)
Evolution of broadband internet access accounts in Brazil (2006-2015)
General expectations for the internet advertising market in Brazil

4. The paid TV media segment in Brazil
Number of paid TV subscriptions and geographic breakdown in Brazil (2006-2015)
Technologies, main competitors and penetration of broadband in main states in Brazil (2014/2015)
Evolution of time dedicated to paid TV across consumer profiles in Brazil (2003 vs. 2009 vs. 2013)
Revenue from subscriptions and from advertising in paid TV in Brazil (2007-2015)
Paid TV customer profile according to gender, income level, age range and monthly spend (2014/2015)
Main industries investing in paid TV advertising in Brazil (2013)
Global paid TV subscription ranking and penetration per geographic region (2014/2015)

5. Trends and expectations for the media and advertising sector in Brazil

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
World OTT Markets: Markets & Forecasts up to 2020 - Fixed and Mobile Internet

World OTT Markets: Markets & Forecasts up to 2020 - Fixed and Mobile Internet

  • $ 5 750
  • Industry report
  • July 2016
  • by IDATE

This yearly observatory - report and dataset- provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2010 to 2020. - ...

World Online Advertising Market, IDATE

World Online Advertising Market, IDATE

  • $ 4 600
  • Industry report
  • September 2016
  • by IDATE

Programmatic - RTB - Search - Display - Mobile - Social networking – Video Markets at December 2015 & Forecasts to 2020 The World Online Advertising market package includes: - a database with quantitative ...

Mobile Advertising - Global Market Outlook (2016-2022)

Mobile Advertising - Global Market Outlook (2016-2022)

  • $ 4 157
  • Industry report
  • August 2016
  • by Stratistics MRC

According to Stratistics MRC, the Global Mobile Advertising Market is valued at $19.4 billion in 2015 and is expected to grow at a CAGR of 26.4% to reach $99.9 billion by 2022. Uptake in smart phones and ...


Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.