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Evolution of the Brazilian Media & Advertising Sector

  • October 2015
  • -
  • FALKE Information Services
  • -
  • 35 pages

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The Brazilian media sector has grown at an average annual rate of 9.9% between 2003 and 2015, achieving revenues of US$ 10 billion with advertising and related services. Open TV remains the main chosen media in Brazil, with a share of almost 70% compared to 60% in 2006. Less traditional media have gained tremendous relevance in the market such as paid TV and especially digital which increased its share from 2% to over 11% over the past 10 years. Mobile advertising emerged as a result from the growing penetration of mobiles but there is still a lot of room for growth in Brazil with digital media already representing 37% of advertising in the global media sector.

This report briefly analysis the subject market in Brazil, its main products and services, main players’ performance and the potential for different media in Brazil and the rest of the world.

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