Table of Contents
The Brazilian media sector has grown at an average annual rate of 9.9% between 2003 and 2015, achieving revenues of US$ 10 billion with advertising and related services. Open TV remains the main chosen media in Brazil, with a share of almost 70% compared to 60% in 2006. Less traditional media have gained tremendous relevance in the market such as paid TV and especially digital which increased its share from 2% to over 11% over the past 10 years. Mobile advertising emerged as a result from the growing penetration of mobiles but there is still a lot of room for growth in Brazil with digital media already representing 37% of advertising in the global media sector.
This report briefly analysis the subject market in Brazil, its main products and services, main players’ performance and the potential for different media in Brazil and the rest of the world.
Get Industry Insights. Simply.
Talk to Ahmad
+1 718 618 4302
About Outdoor Advertising Outdoor advertising is a mass market medium used to broadcast messages for branding and support campaigns. The expenses of outdoor advertising are split between traditional physical ...
Consumers across the world continue to increase their expenditure on media and entertainment. This includes spending their hard-earned money on acquiring internet access, reading newspapers and magazines, ...
Health related issues are growing rapidly all over the world making healthcare a major issue of concern. Health problems are fuelled by poverty, aging population and obesity in both developed and developing ...