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Overview of the Brazilian Retail Sector

  • January 2016
  • -
  • FALKE Information Services
  • -
  • 39 pages

The Brazilian retail sector is estimated to have achieved revenues of US$ 440 billion in 2015, decreasing 35% compared to 2014. The sector represents 30% of the national GDP and employs around 7.4 million people in Brazil. Automotive cars and parts account for 29% of the retail sector’s sales, followed by hyper and supermarkets with 24%. Online retail (e-commerce) in Brazil has grown extremely fast at a CAGR of approximately 24% between 2008 and 2015 both in revenue and in e-consumers. Mobile share in e-commerce increased from 1.3% to 19% between 2012 and 2016 but there is still considerably room for growth when compared to the rest of the world where mobile commerce represents 35% of e-commerce sales.

This report analyses the subject market in Brazil, its main products and services, main players’ performance and Brazilian retail segments, as well as retail in the global scenario.

Table Of Contents

Overview of the Brazilian Retail Sector
1. Overview of the Brazilian retail sector
Brief history of trade and retail in Brazil
Retail turnover evolution and share on national GDP in Brazil (2006-2015)
Retail sales breakdown per product category and geographic footprint of stores in Brazil (2007 vs. 2014)
Number of retail companies, net revenues and operating margin as percentage of sales (2008-2015)
Employment, net revenue and revenue per employee in Brazilian retail (2008-2015)
Inflation rate for individual product categories and compound inflation in retail segments (2006-2015)

2. Overview of main players in the Brazilian retail sector
Main figures and origin of the top 12 retail groups in Brazil (2014)
Breakdown of the top 120 retailers sales, stores and headcount according to product categories (2014)
Geographic breakdown of top 120 retailers sales, stores and headcount (2014)
Geographic market share of the top 120 retailers according to product categories in Brazil (2014)
Payment modalities in Brazilian retail according to product categories (2014)

3. Analysis of the main retail segments in Brazil
Revenue, stores and headcount of main players in the hyper, supermarket and wholesale segment (2014)
Revenue, stores and headcount of main players in the furniture and electronics segment (2014)
Revenue, stores and headcount of main players in the fashion and sports segment (2014)
Revenue, stores and headcount of main players in the drugstore and perfumery segment (2014)
Revenue, stores and headcount of main players in the fast-food restaurants segment (2014)
Revenue, stores and headcount of main players in the construction materials segment (2014)
Revenue, stores and headcount of main players in the specialised retail segment (2014)

4. Online retail (e-commerce) evolution in Brazil
E-commerce turnover and customers' evolution in Brazil (2008-2015)
Sales breakdown per product category and share of m-commerce in Brazil (2013 vs. 2015)
Intention of return and product exchange across product categories in Brazilian e-commerce (2014)
Probability of recommendation to new customers across product categories in e-commerce (2014)
Attractiveness of ‘promoter' customers in terms of frequency, average ticket and repurchase (2014)
Customers' perspectives across different sales channels (omnichannel) in Brazil

5. Overview, trends and expectations for the global retail sector
Global retail turnover evolution and annual growth across geographic regions (2013 vs. 2014 vs. 2015)
Ranking of top 15 retail groups in the world in revenue, net margin and CAGR (2014)
Geographic breakdown of global retail sales and stores (2013)
Breakdown of global retail sales according to geographic regions and product categories (2014)
Sales breakdown of global retail revenues across product categories and average profitability (2014)
Growth expectations for the Brazilian supermarket segment with the Abras Maior programme (2012-2014)
Potential impact of the Abras Maior programme on the food sector in Brazil (2013 vs. 2014)

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