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Evolution of the Brazilian Sanitary Ware Sector

  • February 2016
  • -
  • FALKE Information Services
  • -
  • 31 pages

The Brazilian sanitary ware sector is estimated to have achieved total turnover of US$ 466 million in 2015, decreasing 34% compared to 2014. The market is composed of two main segments: sanitary metals, which account for 75% of revenues and ceramics. Production is concentrated in the Southeast (72%), Northeast and South regions of Brazil and the trade balance has been going up and down although imported products seem to have lost relevance over the past years. Retailers, home centres and distributors account for almost 74% of distribution channels in Brazil and the segments have considerable different cost structures.

This report briefly analysis the subject market in Brazil, its main products and services, main players’ performance and Brazilian sanitary ware segments, as well as forecasts for the global market until 2019.

Table Of Contents

Evolution of the Brazilian Sanitary Ware Sector
1. Overview of the Brazilian sanitary ware sector
Brief history of the Brazilian sanitary ware sector
Estimated sanitary ware turnover and share of imported products across segments (2008-2015)
Product examples and main raw materials across sanitary ware segments in Brazil
Construction materials segments: sanitary metals (2009-2014)
Construction materials segments: ceramics (2009-2014)
Foreign trade of sanitary metals and ceramics in Brazil (2008-2015)
Geographic breakdown of sanitary ware production and sales in Brazil (2014)
Evolution of mortgages and real estate funding in Brazil (2005-2015)
Growth expectations for the construction industry in Brazil (2010-2016)

2. Main sanitary ware players and recent initiatives
Overview of main sanitary metals and ceramics players in Brazil
Overview and revenues of selected sanitary ware companies in Brazil (2011-2014)
Brief history of the four main sanitary ware groups in Brazil
Revenue and profitability indicators for the top 5 sanitary ware brands in Brazil (2014)

3. Sanitary ware distribution channels and price evolution
Overview of the main sanitary ware distribution channels in Brazil (2014/2015)
Foreign trade price evolution for sanitary metals and ceramics in Brazil (2007-2015)
Cost structure comparison between sanitary metals and ceramics in Brazil (2014)
Overview of the average price to the end consumer for sanitary metals and ceramic products (2015)

4. Overview of the global sanitary ware industry
Global sanitary metals and ceramics sales evolution and forecast and product breakdown (2005-2019)
Geographic breakdown of sanitary metals and ceramics sales in the world (2012-2019)
Sanitary ware sales portfolio in Brazil and other selected countries in the world (2014)
Overview of sanitary ware distribution channels in selected European countries (2014)
Main financial figures for the top 10 sanitary ware groups in the world (2014)
Ebitda of the top 12 sanitary ware players and comparison between metals and ceramics (2014)
Sanitary ware concentration level and estimated ceramics market share in Europe (2014)

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